The Story Behind This PIcture

The story behind the photo

Three years ago I took this photo just outside of Cirueña while I was on my way to Santiago de Compostela. This walk, also known as the Camino, comes back a lot in my work; every presentation or training starts with this photo as the opening slide.

Sometimes my audience ask me what a photo of a landscape has to do with alliances. If they don’t, I often ask them myself what they think this photo has in common with alliances. Here are two similarities that often come forward:

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How To Create Alliances Between Complex Organizations

6 Secret to Creating Alliances Between Complex Organizations

To be a successful alliance professional, you’ve got to think like a CEO.

Alliance building is about taking a solution to market. Your hands are all over everything — go-to-market, sales, marketing, and more. You have to think of yourself as a huge supporting function, but unlike sales, you can’t claim you landed the prize alone.

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Create A product first!

Create a product first please!