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Press Releases

WorkSpan Announces Availability of Alliance Relationship Management on the SAP® App Center to Unlock Strategic Alliances

WorkSpan integrates to SAP Cloud for Customer Suite—delivering alliance automation at scale across the globe

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The Alliance Economy | 40% of revenue is driven by alliances 

Thirty years ago, less than 2% of revenue for a typical company came from alliance relationships. Today, 30–40% of revenue is driven by alliances.

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In The News

ASAP Magazine: A Digital Transformation Platform for Alliance Management

A Strategic Alliance Quarterly Magazine interview with Mayank Bawa & Amit Sinha on how "the alliance management profession truly will flourish when it adopts its own ‘management system of record'".
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WorkSpan Launches the Alliance Aces Community

An exclusive and trusted community for alliance professionals. Expand your professional network and elevate your reputation as an alliances thought leader. Become a member today!

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Gartner Report | Tech Go-to-Market: Disruptive Program Design for TSP Partner Ecosystems.

"One of the cornerstones to delivering scale and agility is digitizing program infrastructure and support systems. This includes...WorkSpan ecosystem management software." - Mark Paine, Gartner Analyst

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Reinventing How SAP Goes to Market with Global Systems Integrator Partners

An Interview with WorkSpan CEO Mayank Bawa on Lessons Learned from Implementing a Platform-Based Partnering System - A case study with SAP.

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The Global Economy is Changing the Way We Collaborate

As we become a more global business society, we’re seeing a lot more companies collaborating with other companies – which can present the challenge of keeping confidential information secret, while still effectively working with outsiders. Provided they can get past these barriers, businesses can gain a competitive edge by leveraging the resources of a partner.

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IBRS Technology Industry Analyst Dr. Joe Sweeney Reviews WorkSpan

Former VP of Research at Gartner, and current technology industry analyst for IBRS, Dr. Joe Sweeney shares his 
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WorkSpan’s CEO & Founder Mayank Bawa on Alliance Management Success

Digital innovation is driving the move to bring together the organization’s own systems and contributions. 
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Goodbye Spreadsheets, Hello Alliance Management System

If your plans involve working with partners, whether it’s one or one hundred, you know how complicated...

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WorkSpan Launches the only Alliance Management System

The company says this is the first to allow management of multiple initiatives between an unlimited number of partners.

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WSJ: WorkSpan Raises $9 Million for Alliance Management Network

Redwood City-based WorkSpan has raised a $9 million Series A led by Mayfield Fund for its alliances. 

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MediaPost: WorkSpan Marks Global Debut

A new Silicon Valley startup is aiming to make it easier for alliances to go-to-market across channels, teams, and 

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WorkSpan Allows Companies to Redefine How They Engage with Strategic Partners

Companies need to engage with thriving ecosystems of partners to make themselves strategic and valuable for 

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WorkSpan Makes Joint Work with Partners Visible, Accountable, Innovative, and Impactful at

WorkSpan, the Go-To-Market Network for Alliances, where teams span boundaries to work across internal teams, external 

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Fortune: Venture Deals

WorkSpan, a Silicon Valley Alliance Management System for alliances, raised $9 million in Series A funding.

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VC News Daily: WorkSpan Announces $9M Series A

Companies need to engage with thriving ecosystems of partners to make themselves strategic and valuable. 

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Why Reseller Channel MDF Tools Don’t Work for Strategic Alliances MDF Programs

One needs deep coordination to succeed; the other uses set rules and automation to scale.

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Unlocking the Exponential Value of Your Strategic Alliances

Your strategic alliances were only set up to be adequate at best and are at risk of failing. In fact, most will fail this year in 

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The WorkSpan Story

We built WorkSpan to bring trust back into your go-to-market alliances. We built it as a network; a consolidated solution to 

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