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WorkSpan Announces General Availability and $9M Series A to Unleash the Exponential Potential of Marketing Networks

Backed by Mayfield, WorkSpan’s Marketing Network to Power Go-to-Marketing Relationships and Agency Networks

REDWOOD CITY, CA—August 23, 2017—WorkSpan, the Marketing Network where marketing teams span boundaries to work across internal teams, external go-to-market partners and agencies to orchestrate marketing campaigns and programs, today announced a $9 million series A funding round led by Mayfield. The company is now making its global debut following a very successful early availability program that included SAP, Intel, CenturyLink and Infosys.

“Companies need to engage with thriving ecosystems of partners to make themselves strategic and valuable for their ecosystem. This is a need that is being felt across industries – whether it be cloud providers and enterprise vendors in High Tech, or fast moving consumer goods in CPG, or multi-channel Retailers, or service providers in Financial Services,” said Mayank Bawa, CEO and founder of WorkSpan. “WorkSpan makes joint work with partners visible, accountable, innovative and impactful at scale.”

“WorkSpan allows companies to redefine how they engage with strategic partners,” said Amit Sinha, WorkSpan Chief Customer Officer and founder. “Alliance, field and product marketing leaders no longer need to spend the bulk of their time connecting the dots. Now they have a network and collaborative apps to seamlessly coordinate marketing efforts, so they can focus on jointly winning shared customers and consumers.”

“At Mayfield, we champion entrepreneurs who bring unprecedented innovation to create massive impact,” added Navin Chaddha, Managing Partner at Mayfield. “Mayank, Amit and the team at WorkSpan have defined how marketers can work across company boundaries. We’re excited to partner with them to realize their vision of a Marketing Network that enables companies to unlock exponential potential in creating and shaping demand.”

A fundamentally new way to work across networks of people and companies

Companies on WorkSpan’s Marketing Network can rapidly execute joint marketing programs with any partner company (bilateral campaign) or group of partner companies around the world (multi-way cohort campaigns), which can differ campaign to campaign. On WorkSpan, partner companies can establish a shared system of record, align, create and share campaigns, and propagate them with high velocity to internal and external partners. Companies can also securely seek marketing funds or make funds available to partners, and solicit or submit campaign proposals—an industry first.

WorkSpan is built on a few key innovations:

  • Network Security Model: Built on a strong security model of Attribute Based Access Control, WorkSpan grants secure access to persons and companies on the network. Partners see only funds, campaigns and content to which they’ve been given explicit access.

  • Network SaaS Model: Multi-tenant network architecture gives each company a secure shared space with other partner companies in their network.

  • Network Apps: Cross-Company marketing processes for funding, activities and content approvals that require collaborative flows across companies.

  • Network Insights: Information across company boundaries is aggregated and presented to each user in the form of cross-company person recommendations, cross-company campaign and content search and cross-company marketing calendars.

These features bring unprecedented business value to “ecosystem marketing” programs:

  • Visibility into status of activities, campaigns and content

  • Accountability for performance, budget and funding joint projects

  • Velocity in proposing, approving, executing joint projects

  • Secure access to audiences, funds, content, people across company boundaries

  • Scalability to repeat successful campaigns with more partners across regions and industries

Companies on WorkSpan’s Marketing Network enjoy high engagement rates—nearing 100% engagement with top partner companies—a three-fold increase in demand and brand awareness, and access to partners’ combined audiences.

“With the WorkSpan Marketing Network, 50 Intel and 200 SAP marketers on five continents are working together better than ever before,” said Kathy Barboza, Director of Strategic Software Alliances at Intel.

“Using WorkSpan, we drastically reduced time spent on mundane coordination tasks, doubled the number of campaigns and tripled marketing impact,” said Steve Asche, VP Digital and Partner Marketing, Digital Enterprise Platform Group, SAP.

Added Claire Hockin, Associate VP of Marketing, Infosys, “Not only are we more productive and engaged, but we were up and running on WorkSpan in less than a week.”

WorkSpan was founded in 2015 by Mayank Bawa, Amit Sinha and Milind Joshi. Mayank, our CEO, co-founded and led Big Data pioneer Aster Data Systems, which was acquired by Teradata (NYSE:TDC) in 2011. Amit, our Chief Customer Officer, spent more than a decade at SAP (NYSE: SAP) where he was SVP of Marketing for Database and Applications and grew SAP HANA’s revenue from launch to $1.5B in three years. Milind, our VP of Engineering, comes to WorkSpan with experience leading engineering teams at Teradata, Aster Data, EMC, Sun and TCS. Together, the founders span experience at startups to public companies, and have set industry standards and best practices in their careers.

About WorkSpan

WorkSpan is the premier Marketing Network that marketers can use to rapidly execute joint marketing programs with a circle of trusted partners and agencies. WorkSpan enables cross-company teams to have shared visibility at scale with each partner; give and get access to joint funds, campaigns and content; create and propagate campaigns with high velocity to internal and external partners, and drive mutual accountability towards shared goals. WorkSpan is a privately held company backed by Mayfield and is currently in use by global enterprises  including Intel, SAP, CenturyLink and Infosys.

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In The News

IBRS technology industry analyst Dr. Joe Sweeney reviews WorkSpan

Former VP of Research at Gartner, and current technology industry analyst for IBRS, Dr. Joe Sweeney shares his impressions of WorkSpan after a recent briefing and demonstration. Read his thoughts on why WorkSpan isn’t simply another vendor in the already-crowded “collaboration” category, but instead provides a purpose-driven solution helping marketers jointly plan, fund, and measure campaign performance across companies to more effectively execute joint go-to-market campaigns.

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Workspan’s CEO & Founder Mayank Bawa on Joint Marketing

Digital innovation is driving the move to bring together the organization’s own systems and contributions from outsourcers and “as a service” providers. As many recent studies back it up, more and more marketers remain committed to a best-of-breed approach to vendor selection rather than seeking the advantages of single-source solutions.

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Goodbye spreadsheets, hello collaborative marketing network

If your marketing plans involve working with partners, whether it’s one or one hundred, you know how complicated it can get managing the relationship and shared campaigns.

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WorkSpan launches a platform for joint marketing campaigns

The company says this is the first to allow management of multiple campaigns between an unlimited number of businesses.

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WorkSpan Raises $9 Million for Business Networking

Redwood City-based WorkSpan has raised a $9 million Series A led by Mayfield Fund for its business networking platform.

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WorkSpan Marks Global Debut With $9 Million Series A Funding

A new Silicon Valley startup is aiming to make it easier for marketers to coordinate and collaborate across channels, teams, and companies.

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WorkSpan Secures $9M In Funding, Announces General Availability

Using WorkSpan, partner companies can establish a shared system of record; align, create and share campaigns; and propagate them to internal and external partners, according to the company.

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WorkSpan allows companies to redefine how they engage with strategic partners

Companies need to engage with thriving ecosystems of partners to make themselves strategic and valuable for their ecosystem.

READ MORE

WorkSpan makes joint work with partners visible, accountable, innovative and impactful at scale

WorkSpan, the Marketing Network where marketing teams span boundaries to work across internal teams, external go-to-market partners and agencies to orchestrate marketing campaigns and programs, has announced a $9 million series A funding round led by Mayfield.

READ MORE

WorkSpan Announces General Availability to Unleash the Exponential Potential of Marketing Networks

Companies need to engage with thriving ecosystems of partners to make themselves strategic and valuable for their ecosystem. This is a need that is being felt across industries – whether it be cloud providers and enterprise vendors in High Tech, or fast moving consumer goods in CPG, or multi-channel Retailers, or service providers in Financial Services

READ MORE

WorkSpan Snaps Up $9 Million to Facilitate Marketer Collaboration

WorkSpan, which is launching globally alongside the funding announcement, is a marketing network through which marketers can collaborate to compose successful campaigns.

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Venture Deals

WorkSpan, a Silicon Valley marketing network application raised $9 million in Series A funding.

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WorkSpan Announces General Availability of Its Marketing Network Solution

WorkSpan has announced that its new marketing network which enables vendors and their partners to rapidly execute joint marketing programs is now generally available.

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WorkSpan pulls in $9 mln Series A

Redwood City, California-based WorkSpan, a marketing network provider, has raised $9 million in Series A funding. Mayfield led the round.

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WorkSpan Raises $9M in Series A Funding

WorkSpan, a Redwood City, CA-based marketing network, raised $9m in series A funding.The round was led by Mayfield.The company is using the funds to launch globally following an early availability program that included SAP, Intel, CenturyLink and Infosys.

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WorkSpan Announces $9M Series A

Companies need to engage with thriving ecosystems of partners to make themselves strategic and valuable for their ecosystem.

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Why Reseller Channel MDF Tools Don’t Work for Strategic Alliances MDF Programs

One needs deep collaboration to succeed; the other uses set rules and automation to scale.

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Unlocking the Exponential Value of Your Strategic Partners

Your strategic partnerships were only set up to be adequate at best and are at risk of failing. In fact, most will fail this year in delivering the joint business plan that you painstakingly put together.

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WorkSpan is available on Marketo Launchpoint

Marketing with Partners just got a whole lot easier.

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The WorkSpan Story

We built WorkSpan to bring trust back into your go-to-market partnerships and marketing agencies. We built it as a Marketing Network; a consolidated solution to activate the full potential of your business connections.

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