In The News

January 19, 2019

ASAP Magazine: A Digital Transformation Platform for Alliance Management

A Strategic Alliance Quarterly Magazine interview with Mayank Bawa & Amit Sinha on how “the alliance management profession truly will flourish when it adopts its own ‘management system of record'”.

December 13, 2018

WorkSpan Launches the Alliance Aces Community

An exclusive and trusted community for alliance professionals. Expand your professional network and elevate your reputation as an alliances thought leader. Become a member today!

August 17, 2017

Gartner Report | Tech Go-to-Market: Disruptive Program Design for TSP Partner Ecosystems.

“One of the cornerstones to delivering scale and agility is digitizing program infrastructure and support systems. This includes…WorkSpan ecosystem management software.” – Mark Paine, Gartner Analyst

November 1, 2018

Reinventing How SAP Goes to Market with Global Systems Integrator Partners

An Interview with WorkSpan CEO Mayank Bawa on Lessons Learned from Implementing a Platform-Based Partnering System – A case study with SAP.

January 10, 2018

The Global Economy is Changing the Way We Collaborate

As we become a more global business society, we’re seeing a lot more companies collaborating with other companies – which can present the challenge of keeping confidential information secret, while still effectively working with outsiders. Provided they can get past these barriers, businesses can gain a competitive edge by leveraging the resources of a partner.

November 7, 2017

Gartner Report | Tech Go-to-Market: Disruptive Program Design for TSP Partner Ecosystems.

“One of the cornerstones to delivering scale and agility is digitizing program infrastructure and support systems. This includes…WorkSpan ecosystem management software.” – Mark Paine, Gartner Analyst

October 27, 2017

WorkSpan’s CEO & Founder Mayank Bawa on Alliance Management Success

Digital innovation is driving the move to bring together the organization’s own systems and contributions.

October 6, 2017

Goodbye Spreadsheets, Hello Alliance Management System

If your plans involve working with partners, whether it’s one or one hundred, you know how complicated…

September 26, 2017

WorkSpan Launches the only Alliance Management System

The company says this is the first to allow management of multiple initiatives between an unlimited number of partners.

September 6, 2017

WSJ: WorkSpan Raises $9 Million for Alliance Management Network

Redwood City-based WorkSpan has raised a $9 million Series A led by Mayfield Fund for its alliances.

September 1, 2017

MediaPost: WorkSpan Marks Global Debut

A new Silicon Valley startup is aiming to make it easier for alliances to go-to-market across channels, teams, and

August 23, 2017

WorkSpan Allows Companies to Redefine How They Engage with Strategic Partners

Companies need to engage with thriving ecosystems of partners to make themselves strategic and valuable for

August 23, 2017

WorkSpan Makes Joint Work with Partners Visible, Accountable, Innovative, and Impactful at

WorkSpan, the Go-To-Market Network for Alliances, where teams span boundaries to work across internal teams, external

August 23, 2017

Fortune: Venture Deals

WorkSpan, a Silicon Valley Alliance Management System for alliances, raised $9 million in Series A funding.

August 23, 2017

VC News Daily: WorkSpan Announces $9M Series A

Companies need to engage with thriving ecosystems of partners to make themselves strategic and valuable.

August 14, 2017

Why Reseller Channel MDF Tools Don’t Work for Strategic Alliances MDF Programs

One needs deep coordination to succeed; the other uses set rules and automation to scale.

May 24, 2017

The WorkSpan Story

We built WorkSpan to bring trust back into your go-to-market alliances. We built it as a network; a consolidated solution to

Press Releases

JUNE 4, 2018

WorkSpan Announces Availability of Alliance Relationship Management on the SAP® App Center to Unlock Strategic Alliances

WorkSpan integrates to SAP Cloud for Customer Suite—delivering alliance automation at scale across the globe.

MAY 15, 2018

The Alliance Economy | 40% of revenue is driven by alliances

Thirty years ago, less than 2% of revenue for a typical company came from alliance relationships. Today, 30–40% of revenue is driven by alliances.

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