Strategic Alliances Planning for Exponential Growth
Learn how leading alliance partners plan, coordinate, and measure the value of their strategic alliance program for exponential growth.
Whitepaper /
E-books
Alliance Automation Platforms Drive Joint Marketing and Sales Effectiveness
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Today’s hyper-competitive business environment challenges organizations to work across multiple internal departments and external partners to deliver a seamless customer experience. The gap between customer visibility and partner marketing/sales effectiveness has created a new opportunity for alliance automation platforms.
Joint Strategic Account Planning With Partners
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The most successful account-based alliance initiatives include partners who can influence growth in target accounts. However many organizations conduct joint account planning opportunistically, rather than as a sustained and repeatable process
Using TRED to Optimize Alliance Relationships
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Organizations need to develop long-term strategies to maximize strategic alliance relationships. Use Sirius Decision’s TRED (Technology, Recruitment, Enablement, Demand Creation) model to more effectively plan investments and tactics to optimize marketing spend.
Keys to Engaging Strategic Alliance Partners
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Effective partner engagement is built on five pillars: incentives, communications, processes, training, and relationships. Marketing with a strategic alliance partner requires a mutual definition of the program goals, objectives and an established process to track and manage progress against goals.
Alliance Automation Platforms Drive Joint Marketing and Sales Effectiveness
Download PDFToday’s hyper-competitive business environment challenges organizations to work across multiple internal departments and external partners to deliver a seamless customer experience. The gap between customer visibility and partner marketing/sales effectiveness has created a new opportunity for alliance automation platforms.
Joint Strategic Account Planning With Partners
Download PDFThe most successful account-based alliance initiatives include partners who can influence growth in target accounts. However many organizations conduct joint account planning opportunistically, rather than as a sustained and repeatable process
Using TRED to Optimize Alliance Relationships
Download PDFOrganizations need to develop long-term strategies to maximize strategic alliance relationships. Use Sirius Decision’s TRED (Technology, Recruitment, Enablement, Demand Creation) model to more effectively plan investments and tactics to optimize marketing spend.
Keys to Engaging Strategic Alliance Partners
Download PDFEffective partner engagement is built on five pillars: incentives, communications, processes, training, and relationships. Marketing with a strategic alliance partner requires a mutual definition of the program goals, objectives and an established process to track and manage progress against goals.