View this webinar recording to learn strategies and guidelines for proving alliance revenue contribution. This webinar is part 1 in the webinar series: Unleash The Value Of Your Ecosystem – introducing the five value indicators to empowering and enabling your ecosystem cloud journey.
View this insightful & engaging webinar where we discuss how to inspire transparency with your partners & massively accelerate revenue together.
Ray Wang, Founder & Principal Analyst from Constellation Research joins us to discuss the 5 value indicators that demonstrably prove how alliances impact the business.
Lorin Coles, Cofounder of Alliancesphere, joins us to walk through the five-point agenda for creating your organization’s Collaborative Leadership System for a digital world.
Getting your CEO to buy in to your efforts, accomplishments, & results is the difference between doing your job and owning it. Learn how to use data & reports to earn the credibility you deserve from your CEO/leadership.
Jay McBain, Principal Analyst, Global Channels at Forrester, joins us for a discussion on these new partners and how to best engage with them for joint go-to-market initiatives.
Enterprise technology companies generate 30-40% of their total revenue through strategic alliance partners. Yet a staggering 60-75% of announced partnerships fail. Companies risk having their alliance initiatives fail when there’s no shared visibility, mutual accountability, or cross-company business process automation. In short—when companies haven’t operationalized alliance management.
Join us for a live webinar with Bret Dayley, Alliance Marketing Program Manager, SUSE as he discusses the challenges they faced with improving partner engagement, increasing MDF funds utilization, and driving broader and stronger joint marketing programs.
Upwards of 70% of alliance initiatives fail—despite alliances often driving an important 40% of enterprise revenues. How can you ensure that your alliance initiatives will cross the chasm to scale and generate recurring revenue?
Learn how to plan, coordinate, and measure the value of your strategic alliance program. Kathy Contreras, Sr. Research Director at SiriusDecisions joins us to discuss how create and measure successful and lasting strategic alliance relationships.
With countless email chains and multiple shared spreadsheets, we know that creating a plan with multiple partners and stakeholders can be painful. That’s why many of us take the path of least resistance. This year, don’t start by copying and pasting your 2017 marketing plan with 2018 goals. Learn how WorkSpan can help you create an exponentially powerful plan.
WorkSpan has set out to change the way Enterprise Companies do business. Hear some of our customer stories below.
Learn how a “Big 4” consulting firm and their software technology partner brought joint solutions to market 2x faster on the WorkSpan Network.
Read this ebook filled with best practices from across the industry to help you and your Alliance teams get the recognition you deserve from the contribution you make to the success of your company every day.
Today’s hyper-competitive business environment challenges organizations to work across multiple internal departments and external partners to deliver a seamless customer experience. The gap between customer visibility and partner marketing/sales effectiveness has created a new opportunity for alliance relationship management platforms.
The most successful account-based alliance initiatives include partners who can influence growth in target accounts. However many organizations conduct joint account planning opportunistically, rather than as a sustained and repeatable process
Organizations need to develop long-term strategies to maximize strategic alliance relationships. Use Sirius Decision’s TRED (Technology, Recruitment, Enablement, Demand Creation) model to more effectively plan investments and tactics to optimize marketing spend.
Effective partner engagement is built on five pillars: incentives, communications, processes, training, and relationships. Marketing with a strategic alliance partner requires a mutual definition of the program goals, objectives and an established process to track and manage progress against goals.
Whitepaper from The Rhythm of Business and Alliancesphere.
Go-to-market partnering is required for transformative innovation in all of today’s enterprises.
How will you create, deploy, and integrate a leadership system for collaborative innovation from top-to-bottom and end-to-end, overcoming organizational boundaries, inertia, and old ways of leading?
We get it. Managing today’s complex ecosystems is hard. Check out this infographic on the top 10 best practices for successful alliances.