Enterprise technology companies generate 30-40% of their total revenue through strategic alliance partners. Yet a staggering 60-75% of announced partnerships fail. Companies risk having their alliance initiatives fail when there’s no shared visibility, mutual accountability, or cross-company business process automation. In short—when companies haven’t operationalized alliance management.

Upwards of 70% of alliance initiatives fail—despite alliances often driving an important 40% of enterprise revenues. How can you ensure that your alliance initiatives will cross the chasm to scale and generate recurring revenue?

Learn how to plan, coordinate, and measure the value of your strategic alliance program. Kathy Contreras, Sr. Research Director at SiriusDecisions joins us to discuss how create and measure successful and lasting strategic alliance relationships.

With countless email chains and multiple shared spreadsheets, we know that creating a plan with multiple partners and stakeholders can be painful. That’s why many of us take the path of least resistance. This year, don’t start by copying and pasting your 2017 marketing plan with 2018 goals. Learn how WorkSpan can help you create an exponentially powerful plan.