WorkSpan Logo Stacked

WorkSpan Announces Alliance Relationship Management on the SAP® App Center

WorkSpan integrates to SAP Cloud for Customer Suite—delivering alliance automation at scale across the globe

FOSTER CITY, CA and ORLANDO, FL — June 4, 2018 — Today at the SAP Partner Summit at SAPPHIRE NOW, WorkSpan, the only Alliance Relationship Management solution, announced that it is now available on the SAP® App Center, the digital marketplace for SAP partner offerings. Through the SAP® App Center, SAP customers can purchase WorkSpan to deliver exponential growth through strategic alliances by launching joint sales, joint marketing and joint solution initiatives at scale.

Today WorkSpan also announced integration with the SAP Cloud for Customer suite to provide alliance leaders visibility into key attributes of joint opportunities with their partners—including joint customer name, opportunity description, joint solution, expected dollar value, expected close date, deal stage and more. These integrations allow alliance leaders to see a full portfolio of opportunities, manage joint selling motions, speed up alliance deal closings and accelerate win rates across their partners.

“SAP launched the SAP® App Center to allow customers to easily discover, try and buy innovative solutions like WorkSpan—a solution that integrates with SAP Cloud for Customer Suite and helps the customer drive more revenue by better operationalizing their alliances,” said Uddhav Gupta, Global Vice President & General Manager – SAP Digital, SAP. “We are thrilled to announce WorkSpan is available for purchase via the SAP®App Center.”

Record Customer Momentum

In addition to expanding the SAP relationship, WorkSpan has signed on new Fortune 500 customers—adding to the ever-growing list of companies joining the network. The network effect is taking hold as more and more companies are joining to engage with their partners—sharing sales plans, driving joint sales opportunities, running joint programs and finding joint funds to amp up current programs.

“WorkSpan is incredibly excited to join the SAP® App Center to make our alliance relationship management solution even more accessible across SAP’s many partners,” said Amit Sinha, Co-Founder and Chief Customer Officer at WorkSpan. “As our network gains even more traction with customers like SAP, we’re looking forward to forging closer ties with the company to strengthen the partner community. Keep any eye out for us at SAPPHIRE NOW and the SAP Partner Summit this week.”

When companies join the WorkSpan Network, they have immediate benefits including:

  • Access to industry-leading technology companies in the IoT, big data, public cloud and high-performance computing space—already driving more than $3.1 billion of influenced pipeline a year
  • Tracking joint sales opportunities, managing pipeline and running joint forecasts—showing the impact of partnerships and course-correcting with speed across company boundaries
  • Integrating each partners’ CRM and marketing systems for a real-time system of record across partner companies—in one place
  • An array of tools like a shared content library, cross-company workflows, joint calendar and joint funds to increase participation and drive accountability in the field

Additional Resources

About the SAP PartnerEdge® Program

WorkSpan is a partner in the SAP PartnerEdge® program. As such, it is empowered to build, market and sell software applications on top of market-leading technology platforms from SAP. The SAP PartnerEdge® program provides the enablement tools, benefits and support to facilitate building high-quality, disruptive applications focused on specific business needs—quickly and cost-effectively. The program provides access to all relevant SAP technologies in one simple framework under a single, global contract.

About WorkSpan

WorkSpan is the only Alliance Relationship Management solution to automate and report on joint sales, marketing and solution initiatives. Translation? WorkSpan helps companies partner up to offer awesome joint products and services—with the ability to engage, manage and measure at scale. It is as easy as connecting with partners who are already on the WorkSpan network, or inviting them to join the ever-growing list of companies that are running over $130 million in managed funds and $3.1 billion of influenced pipeline a year. WorkSpan is a privately held company backed by Mayfield, and is currently in use by global enterprises including SAP, Infosys, SUSE and Lenovo. For more information, visit and follow @WorkSpan on Twitter, LinkedIn and Facebook.

Scroll to Top

28-Page Ecosystem Maturity Guide and Self-Assessment

Inside You’ll Find:

  • The 5 Ecosystem Maturity stages
  • What stage you are in
  • How to move to higher stages and reap the rewards of a business ecosystem