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How are growing partners playing with larger ones?

Stories from growing partners using Playmaker: the business, the partner they sell with, the play they ran, and what it brought them.

Managed service providerCo-sellFeatured
Northwind ITwith AWS
PNPriya NatarajanFounder and CEO
“We had been running AWS migrations for years without registering one. Playmaker put them at the top of the list, and AWS started bringing us in.”
$420K
co-sell pipeline
in one quarter
6
migrations
registered in ACE
  • AWS
  • Microsoft
  • Google Cloud
  • Cisco
  • Snowflake

Which plays are partners running?

Growing partners and the partners they sell with: the play they ran, and what it brought them.

Managed service providerCo-sell
Northwind ITwith AWS
PNPriya NatarajanFounder and CEO
“We had been running AWS migrations for years without registering one. Playmaker put them at the top of the list, and AWS started bringing us in.”
$420K
co-sell pipeline
in one quarter
6
migrations
registered in ACE
Managed service providerFunding
Bluepeak Cloudwith Microsoft
TETom ElleryHead of Partnerships
“The ECIF play came with the exact steps and the words for the ask. Two customer pilots were funded before the quarter closed.”
$60K
Microsoft funding
for two pilots
3 wks
from play
to approval
Software vendorMarketplace
Fieldlinewith Snowflake
MKMarta KowalczykVP Sales
“Listing on the Snowflake Marketplace was always next quarter. Playmaker ranked it first and showed us it would open co-sell too.”
38%
faster close
on private offers
ConsultancyReferrals
Harbor & Pikewith Google Cloud
DODaniel OseiManaging Partner
“Google's sellers now know exactly what we are good at, because we finally told them in their words.”
5
referrals from
Google sellers
$180K
new services
revenue
ResellerDeal registration
Kestrel Networkswith Cisco
LBLaura BrandtSales Director

How Kestrel lifted its margin by registering every Cisco deal before the quote

+9 pts
margin on
registered deals
System integratorFunding
Tidewater Systemswith AWS
OHOwen HartleyCOO
“We used to price migrations without AWS money in them. Now MAP funding is the first line of every proposal.”
$50K
MAP funding
on one project
2x
projects started
per quarter
Software vendorCo-sell
Corvid Labswith Microsoft
SMSofia MarinCo-founder

How Corvid Labs became co-sell ready with Microsoft in five weeks

0 → 3
co-sell deals
with Microsoft
ResellerFunding
Meridian Resalewith Google Cloud
JWJames WhitlockOwner
“There was market development money we qualified for every quarter. We just never knew it was there, or that it expired.”
$32K
partner funds
claimed in time
System integratorSpecialists
Alder Systemswith Cisco
NPNina PetrovHead of Delivery
“Bringing a Cisco architect into our largest deal was one email. Playmaker wrote it.”
1 email
to bring in
a Cisco architect
ConsultancyCertifications
Oakline Advisorywith Snowflake
RMRavi MenonFounder

How Oakline picked the one Snowflake certification that unlocked referrals

4
referrals in
the first month

What does a playbook look like?

Ranked plays, each with its first step, and the funding you qualify for, with what expires. This is what Playmaker gives you in 3 minutes.

Your plays, ranked

Sample output
  1. #1Co-sell the Contoso migration

    $420K

    AWS · First step: Register the opportunity in ACE Pipeline

  2. #2Claim MAP funding before it expires

    $50K

    AWS · First step: Attach the funding request to your proposal

  3. #3Bring a Microsoft specialist to Fabrikam

    $180K

    Microsoft · First step: Send the specialist request, the words are ready

Funding card

Sample output

AWS MAP funding

$50,000

Program
Migration Acceleration Program
Eligibility
You qualify: registered migration
Expires
In 23 days

What’s your next play?

Ran a play that worked? Be our next story.