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Playmaker
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Partner like a Pro.Be the Playmaker.

Your growth, powered by partnerships. Ranked plays that put your partners’ funding, pricing and specialists into the deals you lead. Ready in 3 minutes.

Free for 30 days. Up to 3 partners.

Your growth, powered by partnerships

What is Playmaker?

Playmaker by WorkSpan is partner revenue planning for growing partners. Get ranked plays, and the recipes to run them, for the partners you sell with, all in 3 minutes. You lead every deal. Your partner brings the funding, pricing, specialists and executives.

Who this is for: growing software vendors, resellers and managed service providers that sell through partners, including AWS, Microsoft, Google, Cisco, and Snowflake.

Get plays built on program data, refreshed every week, for all the partners you sell with:

  • AWS
  • Microsoft
  • Google
  • Cisco
  • Snowflake

What’s in your playbook?

Your plays, ranked by revenue

Playmaker ranks your plays by revenue across seven areas: Sales, Marketing, Incentives/Funding, Certificates/Competencies, Marketplace, Services, and Competitor Plays. Each one comes with a recipe and the steps to make the play.
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Plays › Co-sell the Contoso migration

Co-sell the Contoso migration

Ranked #1 of 7: $420K in pipeline, AWS funding available, no other partner registered.

NINorthwind IT · you lead
Co-sellAWS
  1. Step 1: Register the opportunity in ACE Pipeline
  2. Step 2: Ask AWS for a migration specialist using Specialist request
  3. Step 3: Attach MAP funding to your proposal
  4. Step 4: Send the intro email. The words are ready
  5. Step 5: Book the joint call with @

    Insert existing

    Intro email

    Ready

    Battle card

    Draft

    AWS specialist: Sam R.

    Suggested

    Insert new

    Script

Play startedIntro email sent to Sam R. at AWS

  • Ranked by revenue

    Every play is scored by what it can bring you, from co-sell to marketplace.

  • A recipe for each play

    The steps in order, and the first one you can take today.

  • Refreshed weekly

    Partner programs updated weekly to account for changes

Your partners have funding for you. Put it to work.

Find the market development fundsAWSMS, the co-sell incentivesGCCI and the marketplace credits you already qualify for, and claim them before they expire.

  • AWSMAP funding$50,00023 days
  • MSECIF$25,00061 days
  • GCPartner marketing$15,0004 months
  • CICo-marketing$8,0005 months
  • SFPartner credits$5,0006 months

Every program you qualify for

Matched to your company and your partners, not a folder of PDFs.

All programs

$103,000

+$25,000 new this month

6 Nov · MAP funding

$50,000 expires

Know what expires

The money that runs out within 90 days, flagged before it does.

Claim MAP funding

Opportunity

Contoso migration

Amount

$ 50,000

Partner

AWS

Stage

Pre-approval

Proof of execution (optional)

Attach file

Claim it, step by step

The steps to claim each program, in order, with the details filled in.

Put the AWS advantage to work on your deals.

You lead the deal. Your partner brings specialists, pricing, funding and executives. Get a battle card for up to 3 competitors per partner.

  1. 01You lead the deal

    See which of your deals the partner’s team will want in on, and what to ask them for.

  2. 02Bring in their people

  3. 03Get a battle card

  4. 04Track what they bring

See your partner map

Your deals with AWS

AccountTheir team on itAsk for
CContosoSAPDAM+2SpecialistFunding
FFabrikamPDAM+1PricingExec sponsor
NNorthwind TradersSAAMPDSEBattle card
TTailspin ToysAM+3MarketplaceFunding
WWingtipSAPDSpecialist
AAdventure WorksAMSEPD+4Pricing
LLitwarePDFunding

Play like the top partners do.

A script for every play, program data refreshed weekly for all partners.

Thu 23 Oct 09:59

Partner Circle

10:00–10:30

Join the circle

  • A script for every play

    The words the top partners use, for each play you run.

  • Program changes, every week

    Refreshed every week for all partners.

  • Partner Circle

    A shared learning community with your partner peers.

Can it really take 3 minutes?

Yes! Enter your work email, pick up to 3 partners and competitors, and Playmaker ranks your plays before the clock runs out.

Get my plays in 3 minutes

  • Enter your work email and pick your partners

  • Playmaker maps your market, partners and competition

  • Your plays are ranked and ready to run

Who is Playmaker for?

Growing partners that sell with larger ones. If partners like AWS, Microsoft, Google Cloud, Cisco or Snowflake are part of how you win deals, Playmaker shows you where to start.

  • Software vendors

    Sell through the marketplaces and alongside the cloud sellers.

  • Resellers

    Get more out of the vendor programs you already belong to.

  • Managed service providers

    Turn the clouds you already run for customers into co-sell pipeline.

Playmaker is on your side.

Partnership isn’t a favor bank.

You registered the deals, sat through the enablement and co-funded the events, and you’re still waiting for something back.

To your partners, you might be a rounding error. Good. Rounding errors move faster.

You know your customer. You know their needs. They have the funding, the pricing, the specialists, the reach. Bring them in, motion by motion, and their size becomes your advantage.

Playmaker finds the plays where your partner’s advantage, people, funds and resources are already available to tip the decision in your favor.

Your plays are 3 minutes away. Your next play can start now. Stop hoping. Start playing.

How do you go from hoping to growing?

One step changes everything. Playmaker is what gets you there.

  1. 01

    Hoping

    You register the deals, co-fund the events and wait for your partner to notice you.

  2. 02With Playmaker

    Growing

    You run ranked plays that bring your partner’s funding, pricing and people into every deal you lead. Your partners bring their advantage to the table — your growth, powered by partnerships.

Why not use what you have?

Keep your partners’ tools. Playmaker sits above them, decides which plays matter, and feeds the work into them.

How Playmaker compares with what growing partners use today
What you useWhat it doesWhere it stopsWith Playmaker
Spreadsheets and a part-time partner leadTrack deals, contacts and program deadlines.Where it stops: Nobody has the hours to read every program, so funding expires and deals go unregistered.ReplacesPlays ranked for you, each with its steps and words, and a tracker in place of the spreadsheet.
Your partners’ portals and agentsRegister deals, list offers and run each partner’s own programs.Where it stops: Each one sees its own program, not your whole business across partners.Works withSits above them, ranks plays across your partners and feeds the tasks into their tools.
Partner consultantsBring experience and hands-on help with programs.Where it stops: Billed by the month, and the plan ages as programs change.ReplacesA plan for every partner you pick, refreshed every week, for $99 per user per month.
General AI assistantsAnswer questions and draft emails.Where it stops: No context or prioritization. They only know what you paste in, and don’t track programs, deadlines or deals.ReplacesReads your partners’ programs, ranks the plays that fit your business, and tracks each to done.

Built by the leaders in enterprise co-sell

WorkSpan hosts $542B of secure, shared partner pipeline across the world’s top ecosystems and fastest growing partnerships.

  • 578k

    Opportunities shared

  • $78B

    Pipeline exchanged

  • #1

    Co-sell solution partner for

    • Cisco
    • AWS
    • SAP

Check out Maestro for Enterprise by WorkSpan. Running a partner program at your company? Maestro connects you with your partners at scale.

Explore Maestro for Enterprise
“Without WorkSpan, we would be completely sunk in a manual process. We’ve leveraged the CRM integration to interface with AWS teams for over 1,500 net-new opportunities.”

Andi Rose

Former Global Head of AWS Marketplace & Alliances, Wipro

Read customer stories
workspan.com

Frequently
asked questions

The short answers. Playmaker shows you the rest in 3 minutes.

Playmaker is partner revenue planning for growing partners. In 3 minutes it gives you ranked plays, and the recipes to run them, for the partners you sell with.

Growing partners that sell with larger ones: managed service providers, resellers, ISVs, consultancies and system integrators working with partners like AWS, Microsoft, Google Cloud, Cisco, Snowflake.

A play is one specific move brings your partner’s money, people, advantages or pricing into a revenue motion you lead. Each play comes ranked by revenue impact with a recipe to guide execution.

No. Playmaker is trained on proprietary partner knowledge that general AI assistants never see, so it knows how each partner’s programs really work. It ranks your partners by fit for your business, then ranks the plays within each one, so you start with the partner and the play most likely to pay off.

No. Partners want what Playmaker helps you do: register deals on time, use their funding, and bring them real pipeline. They hear from you with a specific, well-prepared ask instead of a generic pitch, so they have more reason to back you, not less.

A free assessment of up to 3 of your partners and 3 competitors, with your complete playbook ready in minutes, and then a free month to run your plays. Getting your plays and starting your free month are the same step.

Your playbooks for up to 3 partners and your first month are free. After that, pricing tiers vary based on number of supported partners, starting at $99 per user per month for up to 3 partners. See the Pricing page for more information.

Maestro for Enterprise runs partnering for large vendors’ alliance teams, with the people, process and systems to match. Playmaker takes the know-how behind it and packages it for firms that don’t have that team. You get the playbook for each partner you pick.

What’s your next play?

Get your ranked plays for up to 3 partners in 3 minutes. Plus, get 30 free days to execute your plays.

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