AWS Co-Sell Workshop
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Co-selling partnerships
drive efficient, scalable growth.

WorkSpan connects your native sales process directly to cloud marketplaces and
your partners' CRMs to create a repeatable partner-revenue process.

Trusted by the world's most valuable partnerships

Wipro
Reltio
Nasuni
Abnormal
Deepwatch

Partner strategy,

meet partner execution

For any cloud, GSI, Gen AI, Tech or Reseller partnership strategy,
success is determined by your ability to execute at speed and scale.

Your Business
CRM
Opportunity Management
Data & Sales Process
Co-Selling works.

Your strongest partnerships have a compelling better-together solution and a joint strategy to go to market.

When the sales teams align, you deliver larger deals, higher win rates, and you shorten deal cycles.

CRM
Opportunity Management
Data & Sales Process
Your Partner
Your Business
CRM
Opportunity Management
Data & Sales Process
But it’s hard to scale.

But scaling a coordinated sales motion across  is much harder.

Spotty adoption, manual processes and offline data prevent partner programs from making the measurable impact they could.

Your partner execution gap is a revenue gap.

CRM
Opportunity Management
Data & Sales Process
Your Partner
Your Business
CRM
Opportunity Management
Revenue Impact
What would it take?
Always In-Sync
Triggers & Workflows
Universal Adaptor
Close the execution gap with
Co-Sell Automation

But what if co-selling with partners was a repeatable, measurable, and scalable motion for your GTM?

If you could design a shared process that magically spanned existing systems and sales motions, what would it look like?

CRM
Opportunity Management
Revenue Impact
Your Partner
Your Business
CRM
Opportunity Management
Data & Sales Process
Teams always in sync.

Sync co-sell opportunities with your partner once and they stay in sync across your CRMs all the way to close.

Always In-Sync
Triggers & Workflows
Universal Adaptor

Unlike deal reg portals, co-sell automation scales execution of a shared sales process. Role, object, and field-level security let you share only what you want & when you want, with each co-selling partner.

CRM
Opportunity Management
Data & Sales Process
Your Partner
Your Business
CRM
Opportunity Management
Data & Sales Process
Automated Triggers & Workflows.
Always In-Sync
Triggers & Workflows
Universal Adaptor

Define partner revenue processes that live directly in your native sales workflows.

Whatever your strategy for sending or receiving partner referrals, sharing opportunity updates, or transacting on cloud marketplaces, WorkSpan auto-scales your partner programs.

Whatever your strategy for sending or receiving partner referrals, sharing opportunity updates, or transacting on cloud marketplaces, WorkSpan auto-scales your partner programs.

CRM
Opportunity Management
Data & Sales Process
Your Partner
Your Business
CRM
Opportunity Management
Data & Sales Process
Always In-Sync
Triggers & Workflows
Universal Adaptor
Universal Process Adaptor.

Sync your co-sell opportunities with your partners without changing your sales process or CRM objects,

WorkSpan's virtual sales & data model aggregates fields from related objects, normalizes structured data to match your partners, and translates sales stage movements,

CRM
Opportunity Management
Data & Sales Process
Your Partner
Your Business
CRM
Opportunity Management
Data & Sales Process
Always In-Sync
Triggers & Workflows
Universal Adaptor
Co-Sell Automation
CRM
Opportunity Management
Data & Sales Process
Your Partner

WorkSpan Co-Sell Automation closes the partner execution gap.

"WorkSpan's integration has been a game changer.

Automate as much as you can so you can free up your people to make the human connection, because that's where you're going to move the needle."

Mary Alice Heston
Global Vice President of Alliances

"Today, we have over 1000 sales plans on WorkSpan with our partners. We have 200,000 opportunities. We’re really leveraging WorkSpan to make sure that there’s a common understanding of where we’re at and where we’re going."

Marc Rolfe
Senior Vice President, Head of Strategic Partners

“We are number two in ISV pipeline globally with AWS - WorkSpan was critical to make that happen.”

“Executing manually would have taken us 18 months or more. We achieved it in less than 3-6 months with WorkSpan”

Brett Fountain
Head of AWS Alliances

"Implementing WorkSpan did allow us to scale as well as expand into new regions, up 60 to 70% increase in acceptance rates of co-sell referrals, 80% reduction in time per opportunity entered and 15 times more referrals per month uploaded via the WorkSpan app to Microsoft Partner Center"

Brett Ferancy
Strategic Alliance Manager

Built for Cloud Partnership Execution:

WorkSpan Hyperscaler Edition

A complete platform to handle cloud partner operations.
Turnkey listing management, automated referral triggers, and embedded private offers
let you focus where your company needs you- building your partnership.

Built for Cloud Partnership Execution:

WorkSpan Hyperscaler Edition

WorkSpan embeds the ability to create referrals and private offers on the cloud marketplace directly into your sales team’s native processes, maximizing the impact of your cloud sales partnership.

Turnkey, full service cloud partner ops

WorkSpan Hyperscaler edition is a full service solution to handle every operational aspect of running your cloud partnership so you can focus where your company needs you- building your partnership.
Planning & Reporting
Marketplace Listing Management
Your Product Offering
Cloud Marketplace Listings
Co-Sell Automation
HubspotSalesforceMicrosoft Dynamics
Your CRM
AWSMicrosoftGoogle Cloud
Cloud Partner Portal
Private Offer Management
Your Sales Process
Cloud Marketplace
Transactions
No Transaction Fees

Scale your cloud program without worrying about your referral or transaction volume.

Automated
Triggers & Workflows

Auto-create, update and submit cloud opportunities, inline with your sales motion

Universal
Process Adaptor

Skip making changes to your CRM objects with WorkSpan's virtual sales & data model.

Up & Running
In 2-4 weeks*

Get  cloud marketplace listings up and start driving cloud transactions in weeks .

Just starting with cloud partnerships?

Everything you need to stay on top of the cloud marketplaces, co-sell programs,
and best practices to build revenue driving cloud sales programs.

Analysts' top rated co-sell platform

REport

WorkSpan is the ‘Champion ’ in  Canalys Global Co-Sell Software Leadership Matrix

Download Now

Built for GSI, ISV, and Reseller Partnership Execution: WorkSpan Ecosystem Edition

7/10
Top Partner Ecosystems
Use WorkSpan

The world's most powerful partner ecosystems leverage WorkSpan to design and run their co-sell programs.

$50B+
Co-Sell Pipeline Under Management

Co-Sell on a network that's driving joint value through partner ecosystems.

20%
Revenue
growth

Increased partner productivity with more effective co-sell motions.

30%
Higher
win rates

Achieve higher win rates with early collaboration, stronger & more efficient deal execution with WorkSpan.

Ready to get started
with WorkSpan?

There's growth in your cloud, gen AI, GSI, reseller and tech partnerships.
Start driving measurable, scalable partner revenue with WorkSpan today.