60-75% of alliances fail, and adding more people or working more hours will not solve it.
A system to operationalize alliances will.
Manage your joint pipeline with your ecosystem.
• Nominate accounts & orchestrate joint account planning.
• Forecast & track the progress of your joint pipeline.
• Prove alliance contribution to closed revenue.
Manage your joint marketing plan with your ecosystem.
• Identify new joint marketing programs with partners.
• Execute joint marketing campaigns & maximize ROI.
• Measure your joint marketing funnel performance.
Manage your joint solution portfolio with your ecosystem.
• Co-innovate solutions with your partners.
• Launch joint solutions to field teams.
• Scale solution delivery & boost market share.
Manage your joint market development funds with your ecosystem.
Increase the efficiency and return on your Market Development Fund (MDF) investment by broadcasting widely to field teams. Orchestrate the entire funds lifecycle from MDF allocation to proposals to claims reimbursement in a consistent and seamless fashion. Dramatically boost MDF utilization up to 95% or even more.
High velocity account qualification using assessments.
You can build assessment questionnaires to enable your partners at scale, and drive fast and effective account qualification. You can convert high-scoring assessments to qualified opportunities. This enables you to save both your & your partner’s time, invest in accounts that are a good fit for your offerings, & increase win rates.