Ecosystem Cloud

WorkSpan is the first Ecosystem cloud where alliance leaders build-with, market-with, & sell-with their software, hardware, OEM, system integrator, service, cloud, & channel partners.

Best Practices For Alliance & Ecosystem Professionals

Managing Ecosystems operationally is really hard.

60-75% of alliances fail, and adding more people or working more hours will not solve it.
A system to operationalize alliances will.

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200

COMPANIES ON NETWORK

27,000

OPPORTUNITIES CREATED

500

OPPORTUNITIES GENERATED

600

PUBLISHED SOLUTIONS

130

FUNDS MANAGED

The WorkSpan Ecosystem Cloud Experience

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Partner Programs

Manage your partner programs with your entire ecosystem.
• Invite partners to your program based on their skills & reach.
• Experience a 360-degree view across all build-with, market-with, and sell-with partner motions.
• Track metrics across all partners & accurately measure ROI.

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Joint Sales

Manage your joint pipeline with your ecosystem.
• Nominate accounts & orchestrate joint account planning.
• Forecast & track the progress of your joint pipeline.
• Prove alliance contribution to closed revenue.

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Joint Marketing

Manage your joint marketing plan with your ecosystem.
• Identify new joint marketing programs with partners.
• Execute joint marketing campaigns & maximize ROI.
• Measure your joint marketing funnel performance.

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Joint Solutions

Manage your joint solution portfolio with your ecosystem.
• Co-innovate solutions with your partners.
• Launch joint solutions to field teams.
• Scale solution delivery & boost market share.

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Joint Funds

Manage your joint market development funds with your ecosystem.
Increase the efficiency and return on your Market Development Fund (MDF) investment by broadcasting widely to field teams. Orchestrate the entire funds lifecycle from MDF allocation to proposals to claims reimbursement in a consistent and seamless fashion. Dramatically boost MDF utilization up to 95% or even more.

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Assessments

High velocity account qualification using assessments.
You can build assessment questionnaires to enable your partners at scale, and drive fast and effective account qualification. You can convert high-scoring assessments to qualified opportunities. This enables you to save both your & your partner’s time, invest in accounts that are a good fit for your offerings, & increase win rates.

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WorkSpan Mobile App

The power of WorkSpan Ecosystem Cloud on your mobile device.
• Instant access to critical partnership actions and decisions from anywhere on the go.
• Respond to all notifications, approvals, tasks, and messages to satisfy urgent customer needs with your partners.
• Accelerate deal velocity with tighter partner & sales team engagement.

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Take a tour of the world’s only Ecosystem Cloud.

Five Value Indicators of Successful Ecosystems

 

Grow Revenue

Increase partner deal size & grow alliance sourced & influenced revenue by 20%.

Boost Market Expansion

Penetrate & grow net new market share in new verticals, regions, & customer segments.

Accelerate Time to Market

Increase the velocity of alliance programs & campaigns. Speed your time to market from 6 months to 6 weeks.

Assemble a Holistic Offering

Ideate quickly with your partners & boost the success rate of your solutions portfolio.

Develop
Trust

Gain partner trust with transparency & close the gap between desired outcomes & actual results.

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Seamless
Integration Process

Work faster.
Be reliable.

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Deep
Field Engagement

Scale wider.
Increase impact.

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Real-Time
Performance Visibility

Make better
decisions.

WorkSpan Customer Success

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THE BLOG

Latest News

23 April 2019

Join WorkSpan at the SAP Global Partner Summit 2019

Karl Fahrbach recently shared that IDC estimates the SAP ecosystem economy to be valued at $200 billion by 2024*. According to an article by BCG, “In today’s connected world, industry...

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best practices joint sales
19 April 2019

How To Get Your Joint Sales Process in Hyperdrive [Best Practice]

Forty percent of executives surveyed by KPMG say that strategic alliances need to move up the C-level agenda and be placed on a par with classic M&A.  In today’s competitive...

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The ecosystem cloud
08 April 2019

Ecosystem Cloud: Why We Should Not Organize Partner Ecosystems Around Partner Types And Tiers

We are at the forefront of a tremendous shift where B2B companies are going to market with new, broader, more innovative and dynamic partner ecosystems than ever before. It is...

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