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The Go-To-Market Network for Alliances

Work with your partners to automate & report on joint sales, marketing, & solution initiatives.
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The WorkSpan Manifesto

We believe that no company goes to market alone, and successful go-to-market initiatives require partner engagement across the journey.

We believe that the world is one giant network of companies serving shared customers, and companies that better orchestrate their networks will win.

We believe a network that brings people together across companies in a trusted and secure way is needed now.

Read Our Manifesto

Why Do 60% of Alliance Go-To-Market Relationships Fail?

Joint Solutions Flop Post-Launch

  • Partners out of sync with latest shared content, wins, and references
  • Poor distribution of sales assets leave field teams without critical sales tools to win deals
  • Lack of cross-company KPIs and reporting systems to drive accountability on joint solution goals

Joint Marketing Fails to Build Pipeline

  • No visibility into your partners’ marketing calendar and plans
  • No shared system of record for product, field, and partner teams to execute and measure joint programs
  • No way to expose best ideas for joint funding, use partners’ market access, or identify winning programs to drive ROI

Joint Selling
Never Takes Off

  • Deal registration is untrusted—no accountability—while partners hoard and deals grow stale
  • Security is broken—critical data is shared via insecure spreadsheets
  • Lack of coordination to make deal progress leaves account plans opaque and unreliable

No more partner tiers, portals, and "talk to the hand". Join the network to engage deeply across the entire journey and win shared customers.

Intel Expands Its Circle of Trust on WorkSpan

“With the WorkSpan Network, 250 Intel & SAP marketers on 5 continents are working together better than ever before.”

Kathy Barboza Director Strategic Software Alliances, Intel

"Alliance Professionals Finally Have a Product to Call Their Own via WorkSpan"

WorkSpan debuts alliance automation for running joint, end-to-end go-to-market initiatives.

In today’s globally connected world, no company goes to market alone. Alliance teams are responsible for go-to-market execution with alliance partners, system integrator partners, and top channel partners. Yet, alliance functions have not undergone digital transformations like sales and marketing functions have. This is why WorkSpan has purpose-built an alliance automation network to address key pain points of alliance professionals.

Join the WorkSpan Go-To-Market Network for Alliances

Request to Join