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AWS offers partners funding, selling tools, marketing resources, certifications, marketplace reach and services programs, and joining the AWS Partner Network is free. Which programs are open to you depends on whether you sell software, services, resale or hardware. This page maps all seven areas, what changed recently, and how roles combine.

For a head of partnerships deciding where to start with AWS, across software, services, resale and hardware.As of

What changed recently?

These are the AWS program changes from the current year that move revenue, newest effective date first, with the before and after, who it affects by role, and the paths still open.

Which ways can you grow with AWS?

Each area page maps every path AWS offers there, the role each needs and how they combine. Counts are paths AWS names on its own pages, and one program can appear under more than one area.

What if you hold more than one role?

Illustrative. A 40-person services firm that also resells AWS.

Illustrative example

One company, two roles, five areas

On the certifications side, it joins the AWS Partner Network, which is free, and works toward the Select services tier. AWS lists its requirements as four accredited people, two foundational certified, two technical certified and three launched opportunities, plus APN fees. In services, the Solution Provider Program lets it resell AWS services and manage customer billing. In sales, the same firm shares opportunities with AWS in ACE Pipeline Manager and becomes eligible for AWS referrals. In marketing, partner ready campaigns come with Select, Advanced and Premier. In funding, AWS lists Marketing Development Funds under the Advanced and Premier tiers, so the tier this firm reaches changes which funding is open to it. One company, two roles, and paths in five areas that change each other: a tier unlocks campaigns and funding, a listing opens private offers, and shared opportunities feed referrals. Which of them add up for you depends on your tier, your certified people and the opportunities you already share with AWS.

Which dates matter next?

Which dates matter next?
Jun 1, 2027What happensAWS Service Delivery and Service Ready Specializations endRoles for AWSServices, any current holder

AWS has the paths. Playmaker finds yours.

You’ve just seen how much AWS offers: programs, funding, listings, specialists and the many ways they combine. All of it is real, and much of it can run at the same time. Which of it fits your company depends on your tier, your roles and your deals.

Playmaker does that work for you:

  • Ranked by revenue. It looks at your company and orders the AWS plays by revenue expectancy, so you spend your time on the plays that matter most.
  • A recipe for each play. Every play comes with the steps to run it. You know what to do next, not just what exists.
  • Built for your mix. Reseller and services, a Marketplace listing and ISV Accelerate, several funding programs at once. Playmaker works out how they fit together for your company, not for a generic partner.
  • Ready in 3 minutes. Generate your playbook in 3 minutes, then refresh it as your deals change.

What does your playbook show?

Frequently
asked questions

The short answers for AWS partners. Playmaker shows you the rest in 3 minutes.

Yes. AWS says you can join anytime at no cost. The Services tiers page lists APN fees per tier.

AWS describes the Software Path and the Services Path as separate paths with different entry routes. Its pages do not say whether one company can hold both, so check with AWS.

AWS lists funding on its partner funding page and asks for an Amazon Payee Central account to submit Marketing Development Funds and Partner Opportunity Acceleration requests.

The Services tiers page lists them under Advanced and Premier. Separately, AWS opened Marketing Development Funds to software partners newly enrolled in ISV Accelerate after January 1, 2026, who also implement Partner Revenue Measurement.

AWS's startup co-marketing guide says MDF Cash can cover up to 50 percent of completed eligible activities, and Promotional Credits offset AWS usage costs.

AWS lists partner ready campaigns for Select, Advanced and Premier partners, and its startup guide names Agency Connect for quotes from AWS-preferred agencies, Marketing Concierge (a virtual Partner Marketing Manager) and the Marketing Academy.

Sources

The AWS pages this page reads, accessed Nov 1 or Nov 2, 2026. Program names and terms belong to AWS.

AWS, AWS Marketplace and AWS Partner Network are trademarks of Amazon.com, Inc. or its affiliates. WorkSpan is not affiliated with or endorsed by AWS.

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