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Google Cloud Partner Network is the program Google Cloud runs for resellers, service providers and software companies. Its partner pages describe three partner paths, three tiers called Select, Premier and Diamond, competencies, Marketplace listings and partner funding. Which paths fit depends on the roles your company holds, so this page maps what is open.

For a head of partnerships deciding where to start with Google Cloud, across resell, services and software.As of

What changed recently?

The Google Cloud program change from the current year that moves revenue. It will link to its own change page with the before and after, who it affects by role, and the paths still open — that page isn't built yet.

  • Dec 16, 2025Google Cloud Partner Network replaces the two-tier model: Google announced a three-tier program, Select, Premier and a new Diamond tier, with a competency framework that replaces specializations, for launch in Q1 2026 with a six-month transition window.Verified Nov 4, 2026

Which ways can you grow with Google Cloud?

Each area page maps every path Google Cloud offers there, the role each needs and how they combine. Counts are paths Google confirms on its own public pages; its partner portal holds terms the public pages don't state, so a count can grow when a person with portal access confirms more. The areas follow the order of your playbook: sales, marketing, funding, certifications, marketplace, services and competitors.

What if you hold more than one role?

Illustrative. Two companies of similar size, both working with Google Cloud.

Illustrative example

Two companies, two different sets of paths

Company A resells Google Cloud and also delivers services. Its map spans Sales (reseller discounts, which software vendors set on their Marketplace products), Funding (the agentic development fund names consulting firms and channel partners), Certifications (tiers and competencies for the services it delivers) and Services (partner-led support programs). It also has to decide how its reseller work and its services work show up in the tier calculation, because Google's pages don't say whether one company can pursue both at once. One published rule shapes its choices: Google's Marketplace reseller terms say program incentives, including Deal Registration and Deal Referral, don't apply to transactions under that agreement.

Company B builds its own AI software on Google Cloud. Its map spans Marketplace (a listing, direct private offers, customer credits), Marketing (a listing in Google's Agent Gallery), Funding (startup credits, if it meets their conditions) and Certifications (the Technology path and the certifications its engineers hold). It has no use for reseller discounts, and Google's startup credit program excludes dev shops, consultancies and agencies, so a company that grew out of a services business needs to check that rule before it plans around the credits.

The same partner, two companies, and two different sets of paths. Which set fits yours depends on the roles you hold, the customers you sell to and the Google Cloud programs you already belong to.

Which dates matter next?

Which dates matter next?

Google's announcement names a six-month transition window from its Q1 2026 launch but states no end date, and its pages give no other upcoming dates.

Google Cloud has the paths. Playmaker finds yours.

You’ve just seen how much Google Cloud offers: programs, funding, listings, specialists and the many ways they combine. All of it is real, and much of it can run at the same time. Which of it fits your company depends on your tier, your roles and your deals.

Playmaker does that work for you:

  • Ranked by revenue. It looks at your company and orders the Google Cloud plays by revenue expectancy, so you spend your time on the plays that matter most.
  • A recipe for each play. Every play comes with the steps to run it. You know what to do next, not just what exists.
  • Built for your mix. Reseller and services, a Marketplace listing and competencies, several funding programs at once. Playmaker works out how they fit together for your company, not for a generic partner.
  • Ready in 3 minutes. Generate your playbook in 3 minutes, then refresh it as your deals change.

What does your playbook show?

Frequently
asked questions

The short answers for Google Cloud partners. Playmaker shows you the rest in 3 minutes.

It is Google Cloud's partner program, announced on Dec 16, 2025 with a planned Q1 2026 launch and a six-month transition window for partners. Google describes it as moving from a two-tier to a three-tier model.

Google's partner pages describe three paths: selling with Google (Co-sell is Google's path name), services and technology. They also describe three tiers: Select, Premier and Diamond. The pages say certifications and credentials are a requirement for meeting the tiers on the selling and services paths, and that competencies are achieved at two levels, competency and advanced competency.

The Google pages we checked describe the paths by focus and don't say whether one company can hold more than one. Google's Marketplace reseller terms do say that program incentives, including Deal Registration and Deal Referral, don't apply to transactions under that agreement. Check with Google Cloud before assuming two paths can run together.

Google calls Diamond its highest level of partnership. The announcement and the partner pages name the tiers but state no numeric requirements, and Google points partners to its partner portal after sign-in for benefits. Competencies work separately: Google's announcement says they operate independently from tiering, so a company can pursue them whatever tier it holds.

Google's May 15, 2025 announcement describes a variable revenue share, from 3% to as low as 1.5%, depending on the type and size of the offer, and Google's reseller terms say vendor product fees may change on 30 days' notice. Confirm current fees in the Marketplace agreement before you price an offer.

The partner pages we checked describe paths for selling, services and technology, and name no hardware path. Hardware providers that also resell or build software can look at the paths for those roles.

Sources

The Google Cloud pages this page reads, accessed Nov 4, 2026. Program names and terms belong to Google Cloud.

Google Cloud is a trademark of Google LLC. WorkSpan is not affiliated with or endorsed by Google Cloud.

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