AWS funding programs you can use, and how to claim them

There are 13 AWS funding paths: four for migrations and projects, three for marketing and selling, three for credits to build and train, and three for incentives on resold AWS spend. Which you can claim depends on your role, your tier, and the programs you have joined. AWS publishes no amounts or deadlines for any of them on its public pages, so none appear here.

As of Nov 1, 2026

Fund migrations and projects

Fund migrations and projects
Path	What it gives you	Role it needs	Works with others?
Migration Acceleration Program (MAP)	What it gives youCash or AWS Promotional Credits to originate opportunities; a Partner Central template with claim milestones for migrations up to $10M in annual recurring revenue.	Role it needsServices or software; named for partners at the Validated Stage and AWS Migration Competency Partners.	Works with others?Check with AWS: the funding page states no tier and no limit on combining.
Partner Opportunity Acceleration (POA) funding	What it gives youCash reimbursement or AWS Promotional Credits for proofs of concept and migrations; needs an Amazon Payee Central account.	Role it needsServices; listed for Select, Advanced and Premier tiers.	Works with others?Sequence: needs an Amazon Payee Central account before you can submit a request.
ISV Workload Migration Program	What it gives youAWS Promotional Credits to offset customer migration costs.	Role it needsSoftware.	Works with others?Sequence: needs a fully managed SaaS offering on AWS, a completed Foundational Technical Review, and a qualified migration use case.
Business Value Realization (BVR)	What it gives youFunding tied to demonstrated customer value, disbursed automatically through the AWS Partner Funding Portal; AWS gives no amount or form of payment.	Role it needsServices: consulting, system integrator and managed services partners.	Works with others?Sequence: needs Advanced or Premier tier and a qualifying domain competency, then self-service enrollment.

Which of these fit depends on whether you migrate customers or sell software that customers move onto, your tier and competencies, and the size and type of migration.

Fund marketing and selling

Fund marketing and selling
Path	What it gives you	Role it needs	Works with others?
Marketing Development Funds (MDF)	What it gives youCash or AWS Promotional Credits to support your marketing; needs an Amazon Payee Central account; services partners are listed for Advanced and Premier tiers.	Role it needsAny; tiers named for services.	Works with others?Sequence: AWS ties access to where you are on your Partner journey and the programs you join.
AWS Marketplace Private Offer Promotion Program	What it gives youAWS Promotional Credits offered to customers to streamline procurement.	Role it needsSoftware, selling through AWS Marketplace.	Works with others?Check with AWS: the funding page states no eligibility.
AWS Global Startup Program	What it gives youMDF to offset campaign and content costs, end-customer credits for AWS Marketplace wins, and one year of credits for AWS developer tools.	Role it needsSoftware startups, by nomination.	Works with others?Sequence: needs a Series A or later, two or more AWS Marketplace Private Offer transactions in the trailing twelve months, and ISV Accelerate enrollment.

Which of these fit depends on whether you sell through AWS Marketplace, your funding stage, and the campaigns you plan.

Earn credits to build and train

Earn credits to build and train
Path	What it gives you	Role it needs	Works with others?
AWS Promotional Credits for solution development	What it gives youCredits for building solutions on AWS; listed for the Select tier, and for Advanced and Premier.	Role it needsServices.	Works with others?Check with AWS: benefits are yearly and terms are in Partner Central.
APN Innovation Sandbox Credits	What it gives youAWS Promotional Credits that offset AWS usage costs during solution development.	Role it needsAny.	Works with others?Check with AWS: the funding page states no eligibility.
Training discounts and credits	What it gives youAWS Promotional Credits for certifications your team passes.	Role it needsAny.	Works with others?Check with AWS: the funding page states no eligibility.

Which of these fit depends on how much you build on AWS, how many of your people certify, and which tier you hold.

Earn incentives on resold AWS spend

Earn incentives on resold AWS spend
Path	What it gives you	Role it needs	Works with others?
Base Benefit	What it gives youConsolidates the earlier Base incentive and the Technical Capability Discount.	Role it needsResell: Solution Provider, Distribution and Managed Services Provider programs.	Works with others?Check with AWS: rates sit in the Program Guides in AWS Partner Central.
New Customer Incentive	What it gives youReplaces the Partner Originated Discount, the Public Sector Discount and Customer Engagement Incentive: Grow.	Role it needsResell: Solution Provider, Distribution and Managed Services Provider programs.	Works with others?Check with AWS: rates sit in the Program Guides in AWS Partner Central.
Partner Growth Incentive	What it gives youA 2026 incentive in the same update; AWS publishes no rate.	Role it needsResell: Solution Provider, Distribution and Managed Services Provider programs.	Works with others?Check with AWS: rates sit in the Program Guides in AWS Partner Central.

Which of these fit depends on which resale program you belong to, how much AWS spend you manage for customers, and whether the customer is new to you. AWS's public funding pages name no terms for hardware companies or for distributors beyond the resale programs above.

How do these programs combine?

Two things gate most of the money. MDF and POA requests need an Amazon Payee Central account, and AWS says you gain access to the AWS Partner Funding Portal as you progress through your Partner journey. AWS also says benefits are provided yearly, based on your eligibility for each.

Three paths carry their own prerequisites. ISV Workload Migration needs a completed Foundational Technical Review. BVR needs Advanced or Premier tier and a qualifying domain competency. The Global Startup Program needs enrollment in ISV Accelerate.

Credits follow AWS's own terms. AWS says any receipt of Promotional Credits is subject to the AWS Promotional Credit Terms & Conditions, and those terms say credits may not be used with another promotional offer unless AWS authorizes it. They also say credits don't apply to AWS Marketplace or AWS Professional Services charges.

AWS's funding pages state no other exclusions between these paths.

How do you claim or earn each one?

MDF and POA

1Set up an Amazon Payee Central account, which AWS requires for MDF and POA requests.
2Check your tier. AWS lists POA for Select, Advanced and Premier, and MDF for Advanced and Premier on the services side.
3Sign in to the AWS Partner Funding Portal, which opens as you progress on your Partner journey.
4Submit your request there. AWS sets amounts and claim steps in AWS Partner Central.

MAP

1Open the MAP template in AWS Partner Central if you are at the Validated Stage or an AWS Migration Competency Partner.
2Build the migration plan on the template, which sets up claim milestones for the Mobilize phase.
3Submit fund requests and cash claims in the AWS Partner Funding Portal.

AWS's July 2024 announcement describes this process, and AWS's terms say MAP Credits are issued solely in connection with your Migration Plan.

ISV Workload Migration

1Check that you have a fully managed SaaS offering on AWS.
2Complete an AWS Foundational Technical Review for the workload.
3Confirm the migration is a qualified use case, where the customer replaces a workload hosted outside AWS.
4Submit your application on AWS's program page.

Business Value Realization

1Confirm you are a consulting, system integrator or managed services partner at Advanced or Premier tier with a qualifying domain competency.
2Enroll through the self-service registration flow in AWS Partner Central.
3AWS says funding is then disbursed automatically through the Partner Funding Portal, without separate requests.

AWS's public pages don't list common reasons funding requests are turned down, or request deadlines.

Why do two similar companies choose differently?

Illustrative — not a recommendation for you.

Illustrative example

Company A: a software vendor selling SaaS on AWS

Company A sells its own software as a fully managed SaaS offering on AWS and has no services arm. The paths that fit it include ISV Workload Migration once its Foundational Technical Review is complete, the Private Offer Promotion Program for customers buying through AWS Marketplace, and MDF for a launch campaign.

Illustrative example

Company B: a consultancy delivering managed services on AWS

Company B delivers consulting and managed services on AWS at Advanced tier with a domain competency. The paths that fit it include Business Value Realization once enrolled, MAP for a migration it runs for a customer, and POA for a proof of concept.

The same AWS funds, and two different sets of paths. Neither set is a recommendation for you.

What changed recently?

16 Jun 2026AWS announced Business Value Realization, a funding path tied to demonstrated value that pays out through the Partner Funding Portal.
1 Jan 2026AWS's 2026 channel program update, published 11 Nov 2025, began rolling out, introducing the Base Benefit, New Customer Incentive and Partner Growth Incentive.

No Playmaker change page covers AWS funding yet. Every AWS change is on the AWS partner page.

AWS has the paths. Playmaker finds yours.

You’ve just seen how much AWS offers: programs, funding, listings, specialists and the many ways they combine. All of it is real, and much of it can run at the same time. Which of it fits your company depends on your tier, your roles and your deals.

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Your plays (26)

Ranked for Northwind. Each play shows what AWS makes available and the first step to take.

Competition (6)Sales (5)Marketing (3)Funding & Incentives (4)Marketplace (5)Services (3)

1Register live deals as ACE co-sell opportunitiesAWSCO-SELL
2Verify ISV Accelerate MDF eligibility and file the first funding requestAWSFUNDING INCENTIVE
3Package deployment services as a multi-product Marketplace solutionAWSBUNDLED SERVICES
4Complete the streamlined Foundational Technical ReviewAWSTECHNICAL VALIDATION
5Launch a joint AWS co-marketing campaignAWSCO-MARKETING

1Register live deals as ACE co-sell opportunities

WHY THIS PLAY

Shared opportunities pull AWS sellers into your deals and build the pipeline history co-sell programs measure.

⚡ WHAT IT’S WORTH

Puts an AWS account team on your 3 largest open deals, and counts toward ISV Accelerate.

YOUR RECIPE

1Create the opportunity in ACE Pipeline Manager and request AWS co-sell support.
2Add the AWS contact and customer details so it can be reviewed.
3Find your AWS counterparts in Partner Connections.

Start this play

Frequently
asked questions

The short answers for AWS funding. Playmaker shows you the rest in 3 minutes.

AWS lists Marketing Development Funds, the Migration Acceleration Program, Partner Opportunity Acceleration funding, the Marketplace Private Offer Promotion Program, and credits for solution development, training and testing.

For MDF and POA requests, yes: AWS says partners must have an Amazon Payee Central account to submit them.

It varies by path. AWS describes MDF, POA and MAP as cash or AWS Promotional Credits, and describes the Private Offer Promotion Program, Innovation Sandbox and training funding as credits. AWS gives no form of payment for Business Value Realization.

Eligible consulting, system integrator and managed services partners at Advanced or Premier tier with a qualifying domain competency enroll in Partner Central. AWS says funding is then disbursed automatically through the Partner Funding Portal.

AWS's funding pages state no rule that makes these paths exclude each other, and tie each path to its own conditions: a tier, a program or a review. A company holding more than one role should check with AWS how each path's conditions apply.

Sources

Primary sources for this page, all accessed Nov 1, 2026. Program names and terms belong to AWS.

Where can you read more?

AWS partner programs: every path across seven areasThe front door for every AWS program area.
AWS sales programs you can use, and how to claim themCo-sell, deal registration and the programs that pay on the deals you lead.
AWS marketing programs you can use, and how to claim themCo-marketing and the funds that support it.
AWS Marketplace listings and private offer typesHow to list and sell through AWS Marketplace.

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