Fund your Google Cloud work with credits and partner funds
Google Cloud's public pages confirm six funding paths for partners: the Partner Funding Program, service credits under the Rapid Migration Program terms, a partner fund for agentic development, usage incentives for services partners, and two startup credit tiers. Their rules differ by role, and Google's reseller terms exclude Marketplace resale from program funds, so check the transaction type first.
As of
Which funding programs can you use?
| Path | What it gives you | Role it needs | Works with others? |
|---|---|---|---|
| Partner Funding Program (formerly Partner Services Funding Program) | What it gives youFunds toward partner-delivered work. Google's RaMP terms set general Partner Services Funds at the lesser of 20% of Projected Annual Run Rate and $2M, and SAP Partner Services Funds at the lesser of 100% of Projected Annual Run Rate and $1M. | Role it needsResell, Services. | Works with others?Conflict: Google's reseller terms say the Partner Funding Program doesn't apply to transactions under the Marketplace reseller agreement. |
| Service Credits under RaMP | What it gives youCredits worth 25% of Google Cloud trailing-twelve-month spend each quarter, capped at the lesser of 30% of Projected Annual Run Rate and $3M. | Role it needsResell, Services. | Works with others?Check with Google Cloud. |
| Partner fund for agentic development | What it gives youA $750 million fund announced for consulting firms, software partners and channel partners. Google states no eligibility or application steps. | Role it needsResell, Services, Software. | Works with others?Check with Google Cloud. |
| Deployment and usage incentives for services partners | What it gives youIncentives for services partners. Google states no terms. | Role it needsServices. | Works with others?Check with Google Cloud. |
| Google for Startups Cloud Program: Start | What it gives youUp to $2,000 in Google Cloud credits, valid for one year, for early startups. | Role it needsSoftware. | Works with others?Check with Google Cloud. |
| Google for Startups Cloud Program: Scale | What it gives youCredits for VC-funded startups: year 1 up to $100,000, up to $250,000 for AI-first startups, and in year 2 20% up to $100,000. | Role it needsSoftware. | Works with others?Check with Google Cloud. |
Which of these fit depends on what you deliver, whether the work runs on Marketplace, how old your company is and how much it has raised.
How do these programs combine?
Conflict: partner funds and Marketplace resale. Section 2.3 of Google's reseller terms says no program incentives, including the Partner Funding Program, apply to transactions under the Marketplace reseller agreement. A deal you resell through Marketplace under that agreement doesn't draw on the Partner Funding Program.
Role: the startup tiers are for software companies, not services firms. Google's startup benefits page excludes dev shops, consultancies and agencies from both tiers.
Sequence: spend is measured against what is new. The RaMP terms require workload-ID tagging and account growth, and treat pre-existing spend as ineligible. Incentives also expire 12 months after issuance.
Stack: not stated. Google's public pages don't say whether service credits, the Partner Funding Program, the agentic fund and the usage incentives can run on the same customer. Check with Google Cloud.
Check which terms bind you. The RaMP terms are written for customers and say that, for partner programs, references to the customer mean the partner. Confirm in Google's partner portal which of these limits apply to your own work.
How do you claim or earn each one?
Claim RaMP service credits and partner funds
- 1Tag the customer's Google Cloud workloads with a workload ID, so the new spend is identifiable.
- 2Track account growth against the baseline, because pre-existing spend doesn't count.
- 3Wait for the quarter to close; credits are deposited within 45 days of quarter-end.
- 4Use the credits within 12 months of issuance, before they expire.
Google's public pages give no application form for the Partner Funding Program. Its rules are in Google's partner portal, so confirm the approval step there before you plan around a fund.
Get the agentic fund or the usage incentives
- 1Google's April 22, 2026 announcement names the $750 million fund and the usage incentives and gives no steps, dates or eligibility rules for either. Treat them as announced programs and ask Google Cloud how a partner applies.
Apply to the startup program
- 1Google's benefits page describes the tiers: Start is for startups founded within the last 24 months, and Scale is for VC-funded startups. The application itself sits behind sign-in, so the steps aren't public.
Why do two similar companies choose differently?
Company A is a services firm that migrates customers to Google Cloud and resells Google products
The startup tiers exclude it, so its paths are the Partner Funding Program, RaMP service credits, the usage incentives and the agentic fund. Its first job is workload-ID tagging, so the customer spend it drives is countable.
Company B is a two-year-old, VC-funded software company that sells through Marketplace
It is a fit for the Scale startup tier, and Google's reseller terms keep program funds off its Marketplace transactions. Its question is which of the remaining paths a software company can use, and whether the agentic fund is open to it.
Same programs, two different right answers. Which fits yours depends on what you deliver, how you sell and how far along your company is.
What changed recently?
- 22 Apr 2026Google's partner announcement introduced the $750 million fund for agentic development and the deployment and usage incentives for services partners.
- 5 Oct 2026Google's RaMP terms were last modified on this date, with credits deposited from June 30, 2026.
No change page covers these funds yet. The program announcement behind Google Cloud Partner Network is covered in how Google Cloud Partner Network changed the program.
Google Cloud has the paths. Playmaker finds yours.
You’ve just seen how much Google Cloud offers: programs, funding, listings, specialists and the many ways they combine. All of it is real, and much of it can run at the same time. Which of it fits your company depends on your tier, your roles and your deals.
Playmaker does that work for you:
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Frequently
asked questions
The short answers for Google Cloud funding. Playmaker shows you the rest in 3 minutes.
Google's public pages describe the Partner Funding Program, RaMP service credits, a $750 million fund for agentic development, usage incentives for services partners, and two startup credit tiers. Amounts are stated only for RaMP and the startup tiers.
Google's reseller terms say program incentives, including the Partner Funding Program, don't apply to transactions under the Marketplace reseller agreement. Check with Google Cloud for deals that mix transaction types.
Google announced it for consulting firms, software partners and channel partners and states no application steps. Ask Google Cloud how to apply.
No. Google's benefits page excludes dev shops, consultancies and agencies from both tiers.
Yes. Google's RaMP terms say incentives expire 12 months after issuance.
Google's public pages describe each path separately and don't say how they combine for one company. The published rules are the Marketplace exclusion and the startup tiers' exclusion of services firms, so check each program against the work it would fund.
Sources
Primary sources for this page, all accessed Nov 4, 2026. Program names and terms belong to Google Cloud.
Where can you read more?
- Google Cloud partner programs: every path, seven areasThe front door for every Google Cloud program area.
- Google Cloud sales programs and how to claim themDeal rebates and reseller discounts.
- Google Cloud services programs and how to claim themSupport paths for services partners.
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