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List, sell and resell on Google Cloud Marketplace

Google Cloud's public pages confirm six Marketplace paths: a product listing, direct private offers, reseller private offer plans, channel private offers, professional services private offers, and a customer credit program. Each path suits a different role, and a partner can sit on more than one, so map your own sales before you pick.

As of

Which Marketplace programs can you use?

Which Marketplace programs can you use?
Marketplace listing (Kubernetes apps, VM products, SaaS billed by Google, container images, datasets, AI agents)What it gives youPuts your product in front of Google Cloud customers.Role it needsSoftware.Works with others?Sequence: join Google Cloud Partner Network first.
Direct private offerWhat it gives youA discounted offer for one customer, created by the software vendor.Role it needsSoftware.Works with others?Check with Google Cloud.
Reseller private offer planWhat it gives youA plan that lets resellers create private offers on their own.Role it needsSoftware, Resell.Works with others?Check with Google Cloud.
Channel Private OffersWhat it gives youChannel partners transact vendors' offers and keep the customer relationship, owning billing, invoicing and revenue recognition.Role it needsResell.Works with others?Conflict: program incentives such as Deal Registration don't apply to these transactions (reseller terms, section 2.3).
Professional services private offerWhat it gives youSell partner-delivered services on Marketplace to US customers, as private offers only.Role it needsServices, Software.Works with others?Check with Google Cloud.
Marketplace Customer Credit ProgramWhat it gives youUp to 3% in Google Cloud credits for the customer on a first purchase.Role it needsSoftware (enabled vendors), Resell (via channel offers).Works with others?Stack: for vendor-led and channel private offers.

Which of these fit depends on whether you build, resell or deliver, which customers buy through Marketplace and whether you already hold Google Cloud commitments.

How do these programs combine?

Sequence: join the partner network first. Google's Marketplace documentation says your organization must join Google Cloud Partner Network before it lists software.

Conflict: program incentives and Marketplace resale. Section 2.3 of Google's reseller terms says no program incentives, including Deal Registration and Deal Referral, apply to transactions under the Marketplace reseller agreement.

Stack: the credit program runs on private offers. Google's program brief describes the Customer Credit Program as applying to enabled vendors' private offers and channel offers, with four quarterly disbursements in arrears. Vendors need ISV Solution Connect and the Marketplace Vendor Agreement 3.x, and must meet the brief's trailing 12-month criteria.

Role: services offers are US-only for now. Google's documentation says professional services are sold through private offers, and both the customer and the seller must be in the United States.

Stack: not stated. Google's public pages don't say whether a direct private offer, a channel private offer and a services offer can run for the same customer. Check with Google Cloud.

How do you claim or earn each one?

List a product on Marketplace

  1. 1Join Google Cloud Partner Network.
  2. 2Review the product requirements.
  3. 3Complete onboarding.
  4. 4Accept the vendor agreement.
  5. 5Choose a pricing model.
  6. 6Prepare to list.
  7. 7Integrate your product with Marketplace.
  8. 8Plan your go-to-market.

For an AI agent, Google lists seven steps in its own documentation, and the pricing options are free, subscription, usage-based or a combination.

Create a private offer for a customer

  1. 1A vendor creates a direct private offer in the Producer Portal: create the offer, add the details, set pricing, add the end-user license agreement, then review and publish. Google's October 2024 post lists newer options, including multiple orders, payment schedules, upfront payment up to five years and contract lengths up to seven years. Resellers use a vendor's plan instead, mapped on the Sales page.

What Google charges on Marketplace sales

  1. 1Google's May 15, 2025 announcement states the revenue share. A standard offer is 3%. A new private offer is 3% under $1M, 2% from $1M to under $10M, and 1.5% at $10M or more. Channel shifts, migrations and native renewals are 1.5%. The same post says private offers can draw down a customer's Google Cloud commitment at 100%, up to an allowable 25% cap, from June 9, 2025.

Sell services through Marketplace

  1. 1Google's documentation names five service categories: Assessment, Implementation, Premium support, Managed services and Training. These are sold by private offer only, to US customers from US sellers, and the page was last updated October 26, 2026.

How the customer credits work

  1. 1Google's program brief says customers receive up to 3% in credits on a first purchase, with an annualized minimum of $100,000 and a cap of $250,000, reached at $8.3M annualized spend.

Why do two similar companies choose differently?

Illustrative — not a recommendation for you.
Illustrative example

Company A builds software and sells through direct private offers

Its paths are the listing, direct offers and, if it meets the brief's criteria, the Customer Credit Program. Its question is whether the credit criteria fit its trailing 12 months.

Illustrative example

Company B resells vendors' products and delivers implementation services

Its paths are reseller plans, channel private offers and services offers, and the reseller terms keep program rebates off those Marketplace transactions. It has to keep plan acceptance dates on a calendar, and its services offers only reach US customers.

Same Marketplace, two different right answers. Which fits yours depends on what you build, resell or deliver, and where your customers sit.

What changed recently?

No change page covers these yet.

Google Cloud has the paths. Playmaker finds yours.

You’ve just seen how much Google Cloud offers: programs, funding, listings, specialists and the many ways they combine. All of it is real, and much of it can run at the same time. Which of it fits your company depends on your tier, your roles and your deals.

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  • Built for your mix. Reseller and services, a Marketplace listing and competencies, several funding programs at once. Playmaker works out how they fit together for your company, not for a generic partner.
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Frequently
asked questions

The short answers for Google Cloud marketplace. Playmaker shows you the rest in 3 minutes.

Google names six product types: Kubernetes apps, VM products, SaaS billed by Google, container images, datasets and AI agents.

Google's May 15, 2025 post states 3% on a standard offer, falling to 1.5% on the largest private offers and on channel shifts, migrations and native renewals.

Yes, through a vendor's plan, if the vendor has turned on reselling and the reseller is authorized in Google Cloud Partner Network's Resale Subprogram.

Yes, by private offer, and for now only to US customers from US sellers.

No. Google's reseller terms say they don't apply to transactions under the Marketplace reseller agreement.

Google's public pages describe each path separately and don't say how they combine for one company, so check each deal against the agreement it falls under.

Sources

Primary sources for this page, all accessed Nov 4, 2026. Program names and terms belong to Google Cloud.

Where can you read more?

  • Google Cloud partner programs: every path, seven areasThe front door for every Google Cloud program area.
  • Google Cloud sales programs and how to claim themDeal rebates and reseller discounts.
  • Google Cloud services programs and how to claim themSupport paths for services partners.

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