AI-Native Cloud Partnerships

Build a cloud partnership.
Not a busywork factory.

You could spend all day managing cloud marketplace leads & offers, co-sell referrals, and incentives claims.

Or you could run an AI-Native Cloud Partnership, and focus on delivering growth.
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End to End Simplicity.

WorkSpan connects cloud marketplaces and portals to your CRM

You're running an AWS, Microsoft, or Google Cloud partnership- maybe all three. That means juggling separate portals, manual syncing, and constant context switching between dynamic partner programs.

WorkSpan connects your systems so you can plan and drive cloud partner execution from one place.

Embed cloud sales actions in your native sales process.

Your sellers see cloud partnership opportunities directly in their Salesforce workflow. Private offer creation, co-sell referral submission, marketplace transaction management—all happen inside the CRM where they're already working. No training on new systems. No separate workflows to remember.
Dashboard showing Lumon, inc Q3 Land with $340k deal in solutioning stage and AWS active co-sell deal.

A single pane of glass. For everything.

Your sellers see cloud partnership opportunities directly in their Salesforce workflow. Private offer creation, co-sell referral submission, marketplace transaction management—all happen inside the CRM where they're already working. No training on new systems. No separate workflows to remember.
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"WorkSpan builds confidence with the sales team that they can bring deals to the marketplace even on the last day of the quarter."
Abhishek Reddy
Director, Global AWS Alliance
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Grow faster with Seller Activation.

Win more deals with cloud marketplace insights, account introductions, and co-sell assistance. WorkSpan AI, trained on your partnership data, guides your sales team at the right time—embedding best practices directly into your process.
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Connected Messaging

Sellers open opportunities. WorkSpan AI shows MACC eligibility, consumption trends, and actions instantly. The Partner Advantage Card surfaces cloud intelligence in Salesforce: MACC status, marketplace propensity, assigned sales rep, and co-sell guidance.
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Hey James,
I just submitted referral #ACE-2025 and saw you’re covering Lumon. I’ve attached our AWS solution brief, project reference architecture and est. consumption drag for this project.
Can we connect?
Good to Send?

Connected Process

AI detects high-fit deals and nudges via Slack: "$2M deal, $1.8M AWS consumption potential. Engage?"Trained on your enablement and deal history. Slack alerts when deals match criteria. Contextual Salesforce recs. Auto-drafted emails in partner language. Example: Boomi sellers submit AWS referrals with one click—AI drafts the email, teams connect in 2-3 days.
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Lumon, inc Q3 Land
$340k
Active Co-sell Deal
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Reference architecture
Let’s try getting a CIO intro?

Connected Calendars

Sellers create private offers, bundle quotes, and submit to marketplaces—from Salesforce.
AI generates bundled solutions. MACC checks prevent rejections. Multi-party coordination (you + AWS + Accenture). Sellers transact independently. Partner teams focus on strategic deals.

Fast to start. Built to scale. You'll expand from one cloud to three, software to services, one region to twelve. Point solutions break here. WorkSpan scales—the same automation that works for MongoDB's billions in partner revenue works for you today.
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Sigourney W. has $44M of AWS pipeline closing this quarter, inlcuding 5 unreviewed updates to your Q3 AWS closing plan.
Schedule 25m pipeline sync?
Available times
9:00am PT
11:15am
1:00pm
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AI-Native Partnerships scale at the pace of the AI Era

WorkSpan is the platform for AI-Native Partnerships.
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Traditional Partner Execution

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Manual coordination across portals
Partner managers as operational bottleneck
Sellers need constant PM support
Partnership ROI is unclear

AI-Native Partnerships

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Workflows execute automatically
Partner managers focus on strategy
Sellers activate independently with AI guidance
Revenue intelligence surfaces automatically
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Show ‘em what you’re worth.

Your CFO asks: "What's the ROI of our cloud partnerships?"

WorkSpan combines cloud partner data with CRM data to show exactly which opportunities were influenced, sourced, or accelerated by partnerships and creates aggregate impact reports across your partnerships.
Bar chart with upward arrow shows +25% CFO cloud partnership ROI and pie chart of revenue attribution.

Prove long-term partnership impact with CFO-grade data

CFO-grade pipeline attribution. Measure partner impact on deal size, win rates, cycle speed, and incremental revenue.
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Put reporting on autopilot

Automated win alerts, instant QBRs, scheduled reports. Custom dashboards blend partner and CRM data.
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Run smarter field and partner pipeline reviews

AI predicts high-value partner opportunities. Flag at-risk deals.Track territory performance and top-performing partners.

Then take over the world.

CPPO / MPO Transactions

WorkSpan powers mission critical, enterprise partnerships.

Channel, Consulting partner, Multi-Party, and Bundled Solution private offers. Multi-region operations in local currency. Pay-as-you-go metering with automated billing.

WorkSpan manages professional services private offers, multi-region marketplace operations with automatic tax/VAT compliance, usage-based metering, and channel bundles across all three clouds.
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Set automation policies once. AI runs them continuously.

Segment-specific co-sell routing by region, product, deal size. Private offer auto-creation with CPQ integration. Marketplace transaction triggers for upsells and renewals. Win registration automation for Microsoft Partner Center (45 minutes → 5 minutes per deal, save 13+ hours monthly). You build the workflow once. AI executes it continuously.
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Map complex data structures once, sync continuously

Your CRM has 400 fields. Partner systems have 250 different fields. WorkSpan maps them automatically. Smart field mapping with auto-complete and auto-correct. Intelligent account matching eliminates Partner Center lookups. Duplicate prevention ensures one referral per opportunity. Real example: Deloitte reduced AWS referral sync from 30 minutes to under 5 minutes.

We’re BFFs with your Cloud Ecosystem.

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