AI-native partnership automation for Google Cloud.
Automate co-sell referrals, marketplace listings, and private offers—all from Salesforce. Join Palo Alto Networks, Databricks, SAP, and MongoDB.
A strategic partner for Google co-sell and marketplace automation
But here's what that means for you: your CRM becomes the only system your sellers touch. No more logging into Partner Hub to check referrals, then Salesforce to update the opp, then Marketplace console to create the private offer. WorkSpan handles the sync. You handle the partnerships.
We've been building on Google Cloud Platform for ten years. We were the first partner with fully automated integration to Google Vector and Google Cloud Marketplace. And we manage $50B+ in active co-sell opportunities globally.
We've been building on Google Cloud Platform for ten years. We were the first partner with fully automated integration to Google Vector and Google Cloud Marketplace. And we manage $50B+ in active co-sell opportunities globally.
Flagship Google Cloud partnerships run on WorkSpan
Palo Alto Networks × Google Cloud
WorkSpan's Universal Adapter connects to your CRM, cloud marketplaces, and partner systems. Data flows automatically—no manual exports, no spreadsheet reconciliation.
"At Palo Alto Networks, we recognize there's a transactional and commercial value proposition that Marketplaces have. With tools like WorkSpan, we've been able to do joint account mapping, track co-selling [activity]. The underlying foundation is having joint, integrated solutions that deliver on customer outcomes."
Databricks × Google Cloud
Successful pilot partner. Co-sell and marketplace automation.
SAP × Google Cloud
Reference implementation. Enterprise-scale partner operations.
MongoDB × Google Cloud
Reference implementation. Marketplace transaction automation.
Reltio × Google Cloud
Automation-first partnership operations.
"WorkSpan has been a game changer. Automate as much as you can so you can free up your people to make the human connection, because that's where you're going to move the needle."
Launch Google Cloud partner workflows that work without you
First fully automated integration with Google Vector and Google Cloud Marketplace. Your sellers create private offers from Salesforce. Referrals flow both directions without manual entry. You review exceptions, not transactions.
Before WorkSpan
You log into Partner Hub to check referrals. Then Salesforce to update the opportunity. Then Marketplace console to create the private offer. Then back to Partner Hub to link them together.
45 minutes per deal. And you still miss things
45 minutes per deal. And you still miss things
After WorkSpan
WorkSpan syncs it automatically. Referrals appear in your CRM the moment Google sends them. Opportunities flow to Partner Hub when they're ready. Private offers get created from your CPQ. You focus on the deals that need human judgment—not the ones that just need data entry.
Referrals sync automatically
CRM to Google. Google to CRM. No manual updates.
Your Salesforce opportunities sync to Google Partner Hub when they meet your criteria. Google referrals flow back into your CRM as new opportunities. Field mapping happens once; AI keeps it current. Works with Salesforce, Dynamics, and HubSpot.
Your Salesforce opportunities sync to Google Partner Hub when they meet your criteria. Google referrals flow back into your CRM as new opportunities. Field mapping happens once; AI keeps it current. Works with Salesforce, Dynamics, and HubSpot.
Marketplace listings from one place
Manage your Google Cloud Marketplace presence without leaving WorkSpan.
Create and update SaaS listings with flat fee or usage-based pricing. Enhanced pricing models—usage-based, hybrid, custom terms. Publishing status, expiration alerts, and error notifications keep you informed without portal-hopping.
Create and update SaaS listings with flat fee or usage-based pricing. Enhanced pricing models—usage-based, hybrid, custom terms. Publishing status, expiration alerts, and error notifications keep you informed without portal-hopping.
Private offers from your CRM
Sellers create private offers from Salesforce. No Marketplace console login required.
AI pre-populates offer details from opportunity data. Approval workflows route to the right people automatically. Email notifications track publishing status and expiration. Your sellers transact independently; your partner team focuses on strategic deals.
AI pre-populates offer details from opportunity data. Approval workflows route to the right people automatically. Email notifications track publishing status and expiration. Your sellers transact independently; your partner team focuses on strategic deals.
Multi-party private offers (MCPO) end-to-end
Manage complex deals with multiple partners—authorizations, approvals, and tracking in one place.
Full authorization lifecycle management. Link opportunities to offers automatically. Route approvals through your existing workflow. Coming July 2025: Enhanced partner communication tools.
Full authorization lifecycle management. Link opportunities to offers automatically. Route approvals through your existing workflow. Coming July 2025: Enhanced partner communication tools.
Your sellers close Google Cloud deals without calling the alliance team
AI tells your reps when to engage Google—and drafts the referral for them. Partnership expertise scales to 500 salespeople without hiring.
The Problem
Your sellers don't know when a deal should involve Google. They don't know how to write a good referral. They don't know if the customer has marketplace commit to spend. So they either ignore the partnership entirely, or they ping your team on Slack asking "should we bring in Google on this one?"
You can't scale that. You've got 500 reps and a 3-person partner team.
You can't scale that. You've got 500 reps and a 3-person partner team.
The Solution
WorkSpan surfaces Google partnership intelligence directly in Salesforce—automatically, at the right moment, with actions attached.
One-click referral submission
AI recommends when to engage Google based on deal stage, account signals, and partner fit. Seller clicks "Submit Referral." WorkSpan drafts it with customer context already attached. No Partner Hub login. No training on Google's systems.
Marketplace buying triggers in CRM
Sellers see when customers have Google Cloud commit to spend. Fiscal year-end urgency. Procurement preferences. The intelligence that used to live in your partner team's heads—now visible to every rep, on every account.
Connect sellers to Google reps
WorkSpan surfaces Google account coverage. Who's the Google seller on this account? What's their relationship history? AI drafts the outreach email. Your seller sends it. Warm intros happen without alliance team coordination.
Prove Google partnership impact
Your CFO wants to know if this partnership is worth the investment. Now you can show them.
See co-sell + marketplace in one report
No more exporting from Partner Hub, then Marketplace console, then Salesforce. One dashboard. One truth
Export anytime. No vendor lock-in
Your partnership data stays yours. Connect to your BI tools. Build your own reports. We don't hold your data hostage.
Know which deals Google actually influenced
Pipeline attribution shows which deals partners brought vs. helped close vs. accelerated. Not "squishy influence"—measurable revenue impact.
What Google Cloud partners achieve with WorkSpan
Your CFO wants to know if this partnership is worth the investment. Now you can show them.
What this unlocks for your team
Every CRM. Not just Salesforce.
Multi-region GSI operations across clouds. Co-innovation and joint solution management. OEM and co-sell models supported. Service bundling with cloud marketplace listings.
Automate Consumption-Based Incentives
Design tiered reward structures that align partner compensation with customer adoption milestones and usage metrics. Track consumption in real-time, calculate partner rewards automatically, and prove which GSI partners drive the highest customer adoption rates.
Map Data Once, Sync Continuously
Your CRM has 400 fields. Partner systems have 250 different fields. WorkSpan maps them automatically—intelligent account matching, duplicate prevention, continuous sync.
Set Policies Once, AI Runs Them
Region-specific routing. Deal size thresholds. Partner engagement criteria. Consumption milestone triggers. You build the workflow once. AI executes it continuously across your GSI operation.
What this unlocks for your team
Every CRM. Not just Salesforce.
Your team uses Dynamics? HubSpot? We connect them all. Competitors often lock you into Salesforce-only workflows. WorkSpan works where your sellers already work.
Every CRM. Not just Salesforce.
Your team uses Dynamics? HubSpot? We connect them all. Competitors often lock you into Salesforce-only workflows. WorkSpan works where your sellers already work.
Planning + performance. Not just reporting.
Basic tools show you what happened. WorkSpan helps you plan what's next—co-sell targets, partner engagement strategies, pipeline forecasting. Then measures whether it worked.
Flat annual pricing. No revenue share.
You shouldn't pay more as your partnership succeeds. WorkSpan pricing is predictable. No volume penalties. No percentage of marketplace transactions. Your growth is your growth.
The whole ecosystem. Not just hyperscalers.
Google today. AWS and Microsoft tomorrow. Services partners. Tech partners. Resellers. One platform scales across your entire partner portfolio—not a point solution for each cloud.
Scale your Google Cloud partnership
Join Palo Alto Networks, Databricks, SAP, and MongoDB. See how WorkSpan automates your Google co-sell and marketplace workflows.
