APN v3 changes what's possible with AWS. Let's unlock it for your business.
Nobody's excited about a platform migration in the middle of hitting their number. But APN v3 changes what's possible- and the partners who move first will pull ahead. WorkSpan powers more AWS co-sell than any platform in the world. We'll get you there.
What AWS is building
APN v3 introduces APIs that change how co-sell works:
Without automation, partnerships drain your time:
Real-time incentives — the API tells you exactly what each deal qualifies for, instantly
Benefits tracking — apply for MAP funding at the opportunity level, track approval status, see claimable amounts
Leads lifecycle management — leads flow from generation to qualification to opportunity conversion in one system
Unified solution catalog — marketplace listings and Partner Central solutions are now one object
Solution Marketplace Offerings — bundle products + partner products + services into a single transaction
This is the foundation for AI-powered partnerships. But APIs don't run themselves.
WorkSpan connects it to your revenue engine
Running an AWS partnership—maybe all three clouds—means juggling separate portals, manual syncing, and constant context switching. WorkSpan connects your systems so you can plan and drive partner execution from one place.
Your sellers see partnership opportunities directly in Salesforce. Private offer creation, co-sell referral submission, marketplace transaction management—all inside the CRM. No new systems to learn. No separate workflows.
On the migration: AWS is moving Partner Central into the console. IAM policies, permission CSVs, business verification—you shouldn't have to learn that. We handle it:
Free migration support, funded by AWS ($3k per partner)
Account linking, role setup, user onboarding
Listing optimization and CRM connector updates
Your automation keeps running. You stay focused on building.
What changes for AWS partners on WorkSpan
Know what your deal qualifies for—before you negotiate
Real-time incentives and AI-drafted outreach
APN v3's incentives API tells you what each deal qualifies for. WorkSpan surfaces it in Salesforce the moment you open the opportunity. Your sellers see: "ACE credit + Healthcare vertical goal + $50K MDF eligible."
Then AI drafts the outreach to AWS reps—with customer context, solution briefs, and consumption data attached. Full information. Faster engagement. No more telephone game between sellers and partner ops.
Previously, a salesperson would ask "Is there anything available on this deal?" The partner manager would log into the portal, look up policies, ask clarifying questions, then relay the answer back. All of that goes away. Real-time. In your CRM. At the moment of negotiation.
Then AI drafts the outreach to AWS reps—with customer context, solution briefs, and consumption data attached. Full information. Faster engagement. No more telephone game between sellers and partner ops.
Previously, a salesperson would ask "Is there anything available on this deal?" The partner manager would log into the portal, look up policies, ask clarifying questions, then relay the answer back. All of that goes away. Real-time. In your CRM. At the moment of negotiation.
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Close marketplace deals on the last day of the quarter
Private offers and complex contracts from your CRM
Sellers create private offers, bundle quotes, and submit to AWS Marketplace—from Salesforce. Commit balance checks prevent rejections. Multi-party coordination handles you + AWS + partner.
CPPO, ISVA-SRRP, Solution Marketplace Offerings, multi-year ramps, consumption pricing—automated from your CRM. Enterprise deals at marketplace speed. No POs, no vendor onboarding, no 60-day procurement cycles.
Only WorkSpan's omni-partner co-sell infrastructure can bring solution automation to the AWS Marketplace.
CPPO, ISVA-SRRP, Solution Marketplace Offerings, multi-year ramps, consumption pricing—automated from your CRM. Enterprise deals at marketplace speed. No POs, no vendor onboarding, no 60-day procurement cycles.
Only WorkSpan's omni-partner co-sell infrastructure can bring solution automation to the AWS Marketplace.
"WorkSpan builds confidence with the sales team that they can bring deals to the marketplace even on the last day of the quarter."
Microsoft Marketplace—managed from your CRM.
Marketplace transactions are expanding beyond software into professional services. Create offers, surface MACC eligibility, and operate across regions—all from Salesforce.
Pre-Referral Intelligence
See which accounts are ready to buy before you reach out. AWS propensity data, seller coverage, and commit timelines in Salesforce.
Recommendation Scores
AWS uses your recommendation score to decide who they sell with. High score: AWS reps bring you into deals. Low score: you're invisible. Every referral builds or damages that number.
Partnership ROI
Your CFO asks: "What's the ROI of this partnership?" You need a number, not a story. WorkSpan shows which deals AWS influenced, sourced, or accelerated—so you stop defending and start proving.
Four years of powering the best AWS partnerships
25+
AWS Partner of the Year Winners and Finalists
#1
Referrer of private offers by volume and value
~500k
Partner opportunities across 100+ partners
Winners
Customers
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"WorkSpan's innovation in CPQ integration is a perfect example of why we continue building AWS Marketplace as an API-first product. Our WorkSpan partnership allows us to meet our partners on their tools of choice and unlock complex, yet streamlined, selling motions through AWS Marketplace."
Karthik Balakrishnan
General Manager, AWS Marketplace Core
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"WorkSpan is the #1 provider of ACE referrals in the world—both volume and value. We have hundreds of thousands of opportunities at AWS in our pipeline thanks to WorkSpan."
Andy Perkins
General Manager, AWS US ISV Sales
"AWS has always taken pride in being an excellent partner to both our most strategic partners and to businesses just starting up. WorkSpan's HubSpot connector will help even more of our partners scale their cloud sales partnerships and grow with AWS."
Matt Yanchyshyn
VP of Technology Partnerships, AWS
Built for how you partner with AWS
ISV Partners
Turn your AWS partnership into a sales advantage
Your sellers aren't skipping AWS because they don't care. They don't know when to engage or what to say when they do. WorkSpan makes them AWS-fluent—without you in every conversation.
Propensity data shows which accounts are ready to buy
AI-drafted emails speak AWS language with customer context attached
Private offer automation lets sellers transact without partner team bottleneck
PropensitEvery referral builds your recommendation score automaticallyy data shows which accounts are ready to buy
Your partnership scales with your pipeline, not your headcount.
GSI & Services Partners
Make marketplace work for complex solution catalogs
Your solutions span dozens of offerings, multiple regions, and multiparty transactions. WorkSpan handles the complexity:
Professional Services private offers on AWS Marketplace
Multi-party CPPO coordination (you + ISV + customer)
Solution Marketplace Offerings (new in APN v3)
Multi-region operations with local currency and tax compliance
Global SIs use WorkSpan to bring enterprise complexity to marketplace speed.
You've got an AWS partnership to build.
