Nurture, manage, and grow your Microsoft partnership.
Your job is strategy and relationships—not Partner Center data entry. Automate your operations: Partner Center sync, marketplace offers, co-sell referrals, seller enablement. All from your CRM.
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Built for enterprise Microsoft co-sell. Proven at scale.
WorkSpan isn't learning Microsoft's systems—we've spent years deep in Partner Center APIs, marketplace complexity, and enterprise co-sell operations. We've processed over $1 billion in Microsoft co-sell pipeline, working alongside partners who manage thousands of referrals and millions in marketplace transactions.
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"WorkSpan has offered an incredible way for us to be transparent with each other and accountable with each other on what we're jointly going after, where we might be endorsing solutions into customers because they make sense."
Nina Harding
Corporate Vice President
Your sellers become Microsoft experts—without asking you.
What happens when sellers don't know if an account is MACC-eligible? They skip Microsoft and close direct. Not because they don't want to engage—because they don't have the information. You lose the co-sell credit. Microsoft loses visibility. And next quarter, you're explaining why partner-attached revenue is flat.
WorkSpan puts Microsoft intelligence in Salesforce. Sellers see it. Sellers act on it. Microsoft gets attached to more deals.
WorkSpan puts Microsoft intelligence in Salesforce. Sellers see it. Sellers act on it. Microsoft gets attached to more deals.
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Partner Advantage Card
Microsoft data where sellers already work.
No more Slacks asking "is this account MACC-eligible?" No more Partner Center tabs open all day. No more being the human lookup service for 500 sellers.
Every time a seller opens an opportunity, the answers are there: MACC status, managed account, co-sell history, Microsoft contacts. They don't ask. They just sell.
No more Slacks asking "is this account MACC-eligible?" No more Partner Center tabs open all day. No more being the human lookup service for 500 sellers.
Every time a seller opens an opportunity, the answers are there: MACC status, managed account, co-sell history, Microsoft contacts. They don't ask. They just sell.
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AI Teammates for Your Sellers
Contextual guidance at the moment of decision.
AI Teammates surface Microsoft account intelligence and co-sell eligibility directly in the sales workflow. Sellers see MACC status, incentive potential, and recommended next steps—personalized to the deal they're working.
New sellers are productive on Microsoft partnerships from day one. Experienced sellers move faster.
AI Teammates surface Microsoft account intelligence and co-sell eligibility directly in the sales workflow. Sellers see MACC status, incentive potential, and recommended next steps—personalized to the deal they're working.
New sellers are productive on Microsoft partnerships from day one. Experienced sellers move faster.
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AI Teammates for Partner Sellers
Your partners sell you better, too.
When partners log into WorkSpan to view opportunities you've shared, they see intelligent guidance on how to co-sell with you—your positioning, your incentives, your contacts, your competitive guidance. All in context.
Scale enablement to hundreds of partners without 1:1 sessions. Partners self-serve with your strategy embedded in their workflow.
The insight: When partners know how to co-sell with you as clearly as your sellers know how to co-sell with them, partnership velocity accelerates in both directions.
When partners log into WorkSpan to view opportunities you've shared, they see intelligent guidance on how to co-sell with you—your positioning, your incentives, your contacts, your competitive guidance. All in context.
Scale enablement to hundreds of partners without 1:1 sessions. Partners self-serve with your strategy embedded in their workflow.
The insight: When partners know how to co-sell with you as clearly as your sellers know how to co-sell with them, partnership velocity accelerates in both directions.
Partner Center operations—on autopilot.
Microsoft sends more co-sell opportunities to partners who execute flawlessly. Partner Center operations are where that trust is built or broken.
Microsoft's systems track everything: response times, referral quality, account match accuracy, close rates. Partners who execute cleanly get more inbound opportunities. Partners who don't—sloppy referrals, slow responses, mismatched account IDs—see their pipeline from Microsoft quietly shrink.
Your competitors are automating this. The gap is widening.
Microsoft's systems track everything: response times, referral quality, account match accuracy, close rates. Partners who execute cleanly get more inbound opportunities. Partners who don't—sloppy referrals, slow responses, mismatched account IDs—see their pipeline from Microsoft quietly shrink.
Your competitors are automating this. The gap is widening.
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Intelligent Account Matching
Stop looking up accounts manually.
WorkSpan automatically links your CRM accounts to Microsoft's managed accounts using fuzzy matching. Name variations, subsidiaries, regional differences—handled. You know whether an account is Microsoft-managed before you submit a referral, not after it gets rejected.
WorkSpan automatically links your CRM accounts to Microsoft's managed accounts using fuzzy matching. Name variations, subsidiaries, regional differences—handled. You know whether an account is Microsoft-managed before you submit a referral, not after it gets rejected.
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Network Account Master
Microsoft intelligence, available immediately.
The moment you connect your CRM, WorkSpan surfaces account data you'd otherwise spend hours hunting for: MACC eligibility, Azure consumption status, managed account indicators.No waiting for referral acceptance. No Partner Center digging. The intelligence is there when you need it.
The moment you connect your CRM, WorkSpan surfaces account data you'd otherwise spend hours hunting for: MACC eligibility, Azure consumption status, managed account indicators.No waiting for referral acceptance. No Partner Center digging. The intelligence is there when you need it.
"You don't need to figure out co-sell on your own. WorkSpan has a powerful solution that creates that connective tissue between your organization and Microsoft to scale your co-sell business."
Microsoft Marketplace—managed from your CRM.
Marketplace transactions are expanding beyond software into professional services. Create offers, surface MACC eligibility, and operate across regions—all from Salesforce.
Sell services through marketplace
Create and manage professional services private offers from Salesforce. Services revenue counts toward customer MACC—unlock deals where customers need to spend down their Microsoft commit.
One dashboard, every currency
Transact in local currencies across Microsoft India, Germany, Japan, and beyond. Regional tax and VAT rules handled automatically. One unified dashboard, full local control.
Know who can pay with Azure commits
Budgets are frozen, but Azure commits are already approved. Surface MACC eligibility upfront—which accounts can use Azure commitments, which can't. In this economy, that's the difference between a stalled deal and a closed one.
BY PARTNER TYPE
For ISVs
Your sellers close more Microsoft-attached deals without becoming Microsoft experts. Referrals happen. Marketplace transactions close. You get credit.
For Services Partners
Professional services on Microsoft Marketplace. Create private offers, tap customer MACC commitments, turn 60-day SOW cycles into streamlined transactions.
For Resellers
Multi-region marketplace operations with local currency and tax compliance. Unified dashboard across all regions. Expand without re-architecting.
Run your Microsoft partnership on WorkSpan.
Automate Partner Operations
Partner Center sync, referral routing, account matching—handled automatically.
Make Your Sellers Experts
Microsoft intelligence in Salesforce. Sellers know when and how to engage.
Activate Your Partner Sellers
Your positioning and guidance embedded in their workflow—at scale.
Drive More Partner Revenue
More co-sell deals, faster cycles, measurable attribution.
Closing Line
More Microsoft co-sell deals, less operational burden, and partnership expertise that scales across your entire organization.
Scale your Google Cloud partnership
Join Palo Alto Networks, Databricks, SAP, and MongoDB. See how WorkSpan automates your Google co-sell and marketplace workflows.
