AI-Native GSI Partnerships

Run GSI partnerships with operational excellence.

You're coordinating teams you don't control and reconstructing what happened months ago.

WorkSpan brings operational discipline to complex GSI partnerships—unified execution, lifecycle attribution, and AI that tracks every commitment so you walk into every meeting prepared.
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Two architects reviewing blueprints with workers constructing buildings behind them.

Show up like a strategic partner.

Joint territory & account planning.

Your sales team, solutions architects, and executives show up in sync on every deal—aligned message, flawless follow-through, and professional execution across every touchpoint. That's how you earn and keep GSI mindshare.

Coordinate which accounts each side pursues. No surprise partner appearances. Both teams aligned on strategy before customer engagement.
Diagram showing team accounts and GSI partner accounts with their statuses and overlapping pursuit of Globex.

Activate your sales team with precision.

Your field teams get briefed before customer meetings—automatically. Solution positioning, roles, key messages, and what not to say. No seller goes into a meeting unprepared or contradicts your partnership narrative.
Message to James about referral #ACE-2025, project attachments, and $340k Lumon Q3 land with solutioning stage.

Bidirectional engagement tracking & deal movement.

Commitments from status calls tracked automatically. Your team hits deadlines without constant chasing. GSI partner sees flawless follow-through, not excuses.
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Workflow showing message inputs and AI detection linked to a sales deal for Lumon, Inc with 8 participants.
ISV Partner Actions
Submit listing to AWS Marketplace.Attach AWS solution brief and reference architecture.
Next Steps
Schedule technical validation call with customer.Coordinate private offer pricing with finance.
GSI Partner Actions
Confirm client’s AWS account details and MACC eligibility.
Introduce Client Account Lead (CAL) to ISV sales team.
Next Steps
Deliver implementation timeline and services SOW.
Coordinate executive sponsor for CIO meeting.
Illustration of a smiling woman with wavy blonde hair wearing a blue blazer and gold chain necklace.
"The things that we're doing with co-sell are critically important.  Workspan’s trust and security standards are really, really high- so hats off to you and the role that you play across this ecosystem."
Jessica Kosmowski
Global Ecosystems & Alliances Leader
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Strategic deal attribution is complex.
Bring receipts.

Capture partner influence across $10M deals that take years. When CFO questions your partnership budget, you show the timeline—18 months of partner touchpoints mapped to deal progression. That's attribution with receipts.
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Partner activity feed timeline with key dates and events from January to December including deal closed at $12M.
Partner Activity Feed
Every partner touchpoint captured as it happens—not reconstructed from memory months later. Build your evidence trail in real-time.
Sales data for Acme Corp $12M: 18-month sales cycle, 40% partner influence, 12 logged touchpoints, $4.8M revenue credited.
Attribution Dashboard
Assign attribution percentage based on documented partner activities. Defend partnership budget with evidence, not stories.
Q4 partner-influenced pipeline $45M with 28 deals, 35% attribution, and 62% win rate vs 41% without partner.
Executive Reports
Prove partnership impact to leadership with trackable metrics.
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Illustration of people interacting near river, waterfall, bridge, and old stone buildings with arches.
Purple and black abstract dotted wave pattern flowing horizontally on black background.