Enabling Deeper Ecosystem Collaboration for New Opportunities & Growth


Last Updated on July 1, 2020

In today’s fast-paced, competitive world, customers demand fully formed, end-to-end solutions from suppliers to meet their urgent business needs. If you’re delivering anything less, you’re at risk of losing that customer to a competitor.  Working with partners to package a joint solution can be the fastest, most effective way to deliver a complete solution to your customers and accelerate their digital transformation.  

But for most companies, managing a partner ecosystem has meant relying on manual processes to drive complex go-to-market motions, with mixed results and limited scalability. 

WorkSpan Powers Microsoft Partner-to-Partner (P2P) Collaboration Platform

Microsoft has always been at the forefront of partnering, with a massive and highly engaged partner ecosystem. To increase its ability to connect partners and better serve customers, Microsoft launched a new go-to-market benefit: the P2P Collaboration Platform, powered by the WorkSpan Ecosystem Cloud. 

The platform facilitates joint activities between all types of Microsoft partners, packaging joint solutions and managing joint sales motions. The platform allows partners to collaborate and deliver on the promise of creating whole solutions for customers.

Microsoft P2P program

“For more than 40 years, Microsoft has supported the success of our partners and customers,” said Gavriella Schuster, Corporate Vice President, One Commercial Partner Organization, Microsoft. “WorkSpan’s powerful ecosystem cloud platform, enables our partners to collaborate across the Microsoft ecosystem more effectively to accelerate solution delivery and increase value for customers.”

Microsoft P2P

Source: Microsoft

ZeroDown Software Taps Microsoft Partner Ecosystem

ZeroDown Logo

ZeroDown Software, a leading provider of Ultra-High Availability (HA) solutions for hybrid and multi-cloud, is a great example of how an effective P2P program can help partners scale. 

 Their business model is completely through the channel (CSP, SIs, resellers, etc.). They know that today’s customers expect an out-of-the-box, integrated solution that takes them from proof-of-concept to production quickly, seamlessly, and securely. That means establishing and supporting strong partnerships is paramount for success. 

By participating in the Microsoft P2P Program, ZeroDown Software is able to showcase its “CloudFast” strengths and capabilities and HA solution offerings. They’re able to connect with complementary and qualified partners to win joint opportunities and accelerate customer solutions. 

According to ZeroDown Software CEO, Alan Gin, “The P2P program provides us access to a multitude of curated and vetted partners with expertise in everything from discovery and assessment, migration, and security, to run/operate services, enabling us to offer clients tightly integrated, best-in-class, end-to-end solutions.”  

Thousands of partners like ZeroDown are reaching new heights by leveraging the power of the Microsoft partner network. The WorkSpan Ecosystem Cloud enables companies like Microsoft to unlock the power of their partner programs and deliver whole solutions to customers faster. 

The Microsoft P2P program, powered by the WorkSpan Ecosystem Cloud, offers advantages across multiple dimensions, empowering partners to:

  • Achieve early network engagement that leads to greater network advantage, scale, ROI, and time to value.
  • Discover and connect with a wide array of qualified partners in diverse industries and geographies through a shared, trusted relationship with Microsoft.
  • Gain a competitive edge in their current industry through reduced time to market for new adjacent IP. 
  • Rapidly enter and scale new markets and accelerate innovation and opportunity leveraging new IP and new seller relationships.
  • Establish lasting multi-partner and multi-vendor collaborations with both current and potential ecosystem relationships.

At WorkSpan we’re proud to play an important role in driving success for not only Microsoft partners, but also Microsoft customers,” said Mayank Bawa, WorkSpan Co-Founder, and CEO. 

To learn how the WorkSpan platform can help your organization connect partners, request a demo

Amit Sinha
Amit has a passion for all facets of marketing, user experience, and technology. Prior to WorkSpan, Amit spent over a decade at SAP, where he held various marketing leadership roles. As SVP of Marketing for SAP HANA Platform and Applications, he was responsible for bringing the technology to market. He has an MBA from Haas School of Business, UC Berkeley, and B.Tech from IIT Bombay.

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28-Page Ecosystem Maturity Guide and Self-Assessment

Inside You’ll Find:

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  • What stage you are in
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