Co-Sell Value Workshop
Unlock your co-selling potential with WorkSpan. The Co-Sell Value Workshop will help you identify challenges and offer solutions for optimal co-selling with partners.
*No Cost Workshop

THE PROBLEM
Partner Misalignment, Low Volume of Referrals, Weak Partner Engagement Leading to Lower Ecosystem Revenue and Growth
Partner ecosystems are stagnating due to lower partner contribution, engagement and shared opportunities.
Misaligned Partner Strategies and Actions
Lack of joint planning and identification of co-sell opportunities, accounts and markets. Low visibility into partner activities to progress and close deals.
Complexities and Manual Processes
Difficulty in managing multiple partners, products, services, roles, and manual processes slowing down partnering progress and growth.
Lack of Co-Selling Measurement
No clear way to measure performance, ecosystem metrics, partner engagement, and quantify partner contributed revenue to understand the true impact of co-selling.
ABOUT THE WORKSHOP
Co-Sell Value Workshop
Evaluate where your organization stands on the journey to becoming a world-class ecosystem-led business.
Function Gap and Value Assessment
Find how you score compared to industry baselines on key ecosystem business function capabilities like processes, pipeline management, collaboration, self-service, automation, tracking and reporting.
Expert Guidance and Roadmap
Identify where your organization wants to be on key ecosystem metrics. Engage with experts from WorkSpan to develop a business case for building a robust co-selling motion within your partner ecosystem.
Explore Co-Sell Solution & ROI
Explore how solutions like WorkSpan can help you engage with partners on deals, exchange co-sell referrals, manage shared pipelines, and track ecosystem performance at scale.

Workshop Agenda
- Identify co-selling challenges and opportunities.
- Co-Sell business function gap and value assessment.
- WorkSpan Co-Sell overview.
- Use-case walkthrough.
- Define your Co-Sell roadmap.
- Identify next steps.
Who Should Participate?
Organizations participating in other ecosystems, and want to kickstart and grow co-selling with other partners.
Mid to large sized organizations actively looking to build their own co-sell programs for partners.
Ecosystem Leaders and Partner Professionals looking to grow their co-selling engagement with partners.
Organizations from Technology, Communications and Manufacturing industries that want to grow their ecosystem.
WHY WORKSPAN
Organizations using WorkSpan Achieves True Partner Alignment to Drive Revenue Growth
“Figure out scale now instead of when scale becomes a problem. Make that investment in platforms like WorkSpan. It is a tremendous mechanism to create the underlying mass transit system for co-selling for your now.”
Dan Rippey
Director of Programs - Global Partner
Solutions, Microsoft
joint pipepline
50%
Increase in joint pipeline
deal size
24%
Increase in average deal size
Win rate
24%
Increase in average win rates
Velocity
30%
Increase in deal velocity
Automate and Scale Co-Sell Engagement with Partners with WorkSpan
WorkSpan is a shared platform for co-sell partners to manage joint planning, co-sell referrals and opportunity sharing, and measuring ecosystem performance.
Automate and Simplify Co-Sell Management
Bi-directionally share referrals and opportunities with partners from inside your CRM. Automate deal updates, opportunity value, sales stage mapping, autofills and validations.
Securely Track Co-Sell Opportunities and Progress with Partners
Gain deeper collaboration on joint opportunities with visibility and access to pipeline updates, required actions and deal alerts.
Measure with Real-Time Data, Automated Reports and Charts
Measure key co-sell metrics like partner sourced and influenced pipeline and closed revenue. Report on partner performance and revenue by partner, solution, industry, geography, and more.