Ecosystem Business Management
is
Essential for Modern Partnering
In the Ecosystem Economy, partnering must cross company boundaries seamlessly to deliver customer value
Introducing
Ecosystem Business Management
Manage the Complexity of Modern Co-Selling, Co-Marketing, and Co-Solutioning
Ecosystem Business Management Systems Are Built for the Ecosystem Economy
The old ways of managing partners in silos of channel partners, alliance partners, ISVs, etc., no longer work. To succeed in the Ecosystem Economy and build a modern engine of solution innovation and co-sell revenue growth requires a fundamental shift in approach.
Enter Ecosystem Business Management (EBM) systems — the essential toolset required to meet the complex needs of partner professionals leading the Ecosystem Economy.
The Three Tenets of
Ecosystem Business Management
Digitize
Digitize your ecosystem. Digitize all your partnering processes, your interactions, and reporting across all your partners and initiatives.
Reduce or eliminate manual efforts, get data to you and your partners faster, and accelerate your partnering activities across the globe with transparency and accountability.
Connect
Connect your data. With connected data, manually chasing down spreadsheets is a thing of the past because your and your partners’ critical program information is always fresh and accurate.
Management is data-driven, teams respond quickly to co-sell opportunities, partner contributions connect directly to business impact, and accurate, timely reports facilitate analysis and strategic decision-making.
Collaborate
Collaborate with your partners at ecosystem scale. Partner ecosystems are, by nature, cross-company and multi-party, and require effective and efficient collaboration with partners across company boundaries.
Digital processes, connected data, and cross-company collaboration tools, to co-sell, co-market, and co-solution with partners, scale easily and exponentially across rapidly changing ecosystems of partners and partner business models to consistently deliver innovation and indirect revenue growth.
Partner ecosystem platforms are networks for organizations and their sales partners that support today's needs for multipartner business processes to drive revenue across all stakeholders.
Gartner PRM Market Guide
May 2019
Ecosystem Business Management Connects People and Data
Join the Network of Over 1,500 Ecosystem Companies
Collaborate with a network of over 1,500 leading global technology and services companies on WorkSpan Ecosystem Cloud. Find new partners, new programs, and new solutions already on the network and make informed, data-driven decisions.
Manage All Your Partner Programs on One Network
Log in once to the WorkSpan network to collaborate with all of your partners. Manage co-sell, partner funds, and co-solution partner motions across company boundaries.
Securely Share and Receive Data
Each company on the network can customize their own data model, access policies, and define reports to meet their specific needs. Sharing is controlled by strong, granular access controls and policies -- far more secure than individual partner managers manually reconciling and emailing spreadsheets around.
Required Capabilities for
Ecosystem Business Management
Modern partnering requires new tools to maximize your efforts to
co-sell, co-innovate, co-market, and co-invest with your partners.
A modern partnering platform requires 5 essential capabilities to securely connect all your ecosystem partners, processes, data, and insights.
Product leaders capitalizing on ecosystem value should invest in an ecosystem management solution instead of building a completely custom solution.
Emerging Technologies: Digital Solutions to Enable Ecosystems and Marketplaces
March 2021
WorkSpan is the #1 Ecosystem Business Management System
Trusted by the World's Leading Technology and Services Companies to Manage Modern Partnering Complexity
Build, Market, and Sell with Partners across Company Boundaries
Identify More Opportunities. Close More Revenue.
- Run Co-Sell as a Data-Driven Business
- Drive Effective and Efficient Co-Sell Collaboration
- Operate Co-Sell at Ecosystem Scale
154%
Increase in Co-Sell Revenue
Ready to see modern partnering for yourself?
Select the demo experience that's right for you
Personalized 1:1 Demo
Schedule a customized walk-through of WorkSpan tailored for your organization
Recorded Demo
Sit back, relax and watch as we demonstrate how partner professionals use WorkSpan every day to co-sell and co-solution
Frequently Asked Questions
The three tenets of Ecosystem Business Management are: Digitize your ecosystem, Connect your data and Collaborate with your partners at the ecosystem scale.
Ecosystem Business Management requires 5 essential capabilities to securely connect all your ecosystem partners, processes, data, and insights. These are multi-party ecosystems, ecosystem business process, ecosystem data hub, ecosystem access control, and ecosystem intelligence.
The old ways of managing partners in silos of channel partners, alliance partners, ISVs, etc. no longer work. To succeed in the Ecosystem Economy and build a modern engine of solution innovation and co-sell revenue growth requires a fundamental shift in approach. Ecosystem Business Management (EBM) is the essential platform required to meet the complex needs of partner professionals leading the Ecosystem Economy.
