Ecosystem Business Management
is Essential for Modern Partnering

In the Ecosystem Economy, partnering must cross company boundaries seamlessly to deliver customer value

Ecosystem Business Management

Manage the Complexity of Modern Co-Selling, Co-Marketing, and Co-Solutioning

new ebm

Ecosystem Business Management Systems Are Built for the Ecosystem Economy

The old ways of managing partners in silos of channel partners, alliance partners, ISVs, etc., no longer work. To succeed in the Ecosystem Economy and build a modern engine of solution innovation and co-sell revenue growth requires a fundamental shift in approach.

Enter Ecosystem Business Management (EBM) systems — the essential toolset required to meet the complex needs of partner professionals leading the Ecosystem Economy.

The Three Tenets of
Ecosystem Business Management


Digitize your ecosystem. Digitize all your partnering processes, your interactions, and reporting across all your partners and initiatives.

Reduce or eliminate manual efforts, get data to you and your partners faster, and accelerate your partnering activities across the globe with transparency and accountability.


Connect your data. With connected data, manually chasing down spreadsheets is a thing of the past because your and your partners’ critical program information is always fresh and accurate.

Management is data-driven, teams respond quickly to co-sell opportunities, partner contributions connect directly to business impact, and accurate, timely reports facilitate analysis and strategic decision-making.


Collaborate with your partners at ecosystem scale. Partner ecosystems are, by nature, cross-company and multi-party, and require effective and efficient collaboration with partners across company boundaries. 

Digital processes, connected data, and cross-company collaboration tools, to co-sell, co-market, and co-solution with partners, scale easily and exponentially across rapidly changing ecosystems of partners and partner business models to consistently deliver innovation and indirect revenue growth.

Partner ecosystem platforms are networks for organizations and their sales partners that support today's needs for multipartner business processes to drive revenue across all stakeholders.

Gartner PRM Market Guide
May 2019

Ecosystem Business Management Connects People and Data

Join the Network of Over 900 Ecosystem Companies

Collaborate with a network of over 900 leading global technology and services companies on WorkSpan Ecosystem Cloud. Find new partners, new programs, and new solutions already on the network and make informed, data-driven decisions.

Manage All Your Partner Programs on One Network

Log in once to the WorkSpan network to collaborate with all of your partners. Manage co-sell, partner funds, and co-solution partner motions across company boundaries.

Securely Share and Receive Data

Each company on the network can customize their own data model, access policies, and define reports to meet their specific needs. Sharing is controlled by strong, granular access controls and policies -- far more secure than individual partner managers manually reconciling and emailing spreadsheets around.

Required Capabilities for
Ecosystem Business Management

Modern partnering requires new tools to maximize your efforts to
co-sell, co-innovate, co-market, and co-invest with your partners.

A modern partnering platform requires 5 essential capabilities to securely connect all your ecosystem partners, processes, data, and insights.

Product leaders capitalizing on ecosystem value should invest in an ecosystem management solution instead of building a completely custom solution.

Emerging Technologies: Digital Solutions to Enable Ecosystems and Marketplaces
March 2021

WorkSpan is the #1 Ecosystem Business Management System
Trusted by the World's Leading Technology and Services Companies to Manage Modern Partnering Complexity

3 X
Improvement in partner manager productivity
6 X
Faster launch of new joint solutions
154 %
Increase in co-sell revenue with strategic partner

Build, Market, and Sell with Partners across Company Boundaries

Identify More Opportunities. Close More Revenue.

WorkSpan does what CRMs can’t — cross company boundaries to power partner co-sell
  • Run Co-Sell as a Data-Driven Business
  • Drive Effective and Efficient Co-Sell Collaboration
  • Operate Co-Sell at Ecosystem Scale
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Increase in Co-Sell Revenue

Ready to see modern partnering for yourself?

Select the demo experience that's right for you

Personalized 1:1 Demo

Schedule a customized walk-through of WorkSpan tailored for your organization

Recorded Demo

Sit back, relax and watch as we demonstrate how partner professionals use WorkSpan every day to co-sell and co-solution

"WorkSpan's Ecosystem Cloud
Elevates Business Networks"

Achieve Your Partnering Revenue Goals Today

Do more with less and deliver what really matters to your company.

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