Co-Market

Propose activities, track performance, and report on partner contribution to revenue with WorkSpan

Track Real-Time Program and Campaign Performance to Invest Your Dollars More Intelligently

Propose New Joint Marketing Pursuits with Partners

Nominate accounts and orchestrate joint account planning. View a workflow of nominated opportunities along each stage and a dashboard of cross-company pipeline metrics to track your joint sales funnel with ease. Record partner contributions in joint opportunities.

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joint marketing

Track Joint Marketing Campaigns and Maximize ROI

Tap into joint calendars to increase shared visibility on all programs and campaigns across partners, along with a shared Content Library to securely distribute and update go-to-market assets for regional teams.

You’ll never miss a thing with real-time alerts based on assigned tasks and in-app messaging to bring you closer to your partners’ global field teams, so you can keep driving participation in the right direction: up.

Measure Your Joint Marketing Funnel Performance.

Measure closed-loop, end-to-end reporting on your joint marketing funnel — from leads to MQLs, SQLs, pipeline, and closed revenue — even for long, 6 to 9-month enterprise sales cycles.

You can jointly track real-time program and campaign performance to see what’s working and what’s not — defining best practices for investing your dollars more strategically.

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Achieve Your Partnering Revenue Goals Today

Do more with less and deliver what really matters to your company.

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“The Ultimate MDF and Partner Funds Guide”

Learn everything you need to know to drive Partner Incentives and Market Development Funds for your business!