Joint Marketing

Where you & your partners can propose marketing activities, track performance, & report on partner contribution to pipeline.

Manage your joint marketing plan with your ecosystem.


Increase your marketing impact by sharing your programs & maximizing funds with your partners. Together, you’ll have the insight to invest time, effort, & dollars into the most winning campaigns.


Solicit campaign proposals, approve funds, share content, & claim reimbursements on a shared network to enable field marketing, sales, & partner teams worldwide.


Show real-time marketing funnel status and marketing calendars with roll-ups by partner, region, & theme. You can even highlight partner contributions on a single dashboard to see generated opportunity & touched pipeline—all tied to company revenue.

Oversee & overachieve on field marketing performance.

Track real-time program & campaign performance to invest your dollars more intelligently.

Propose New Joint Marketing Pursuits With Partners.

Nominate accounts & orchestrate joint account planning. View a workflow of nominated opportunities along each stage & a dashboard of cross-company pipeline metrics to track your joint sales funnel with ease. Record partner contributions in joint opportunities.
joint marketing
joint marketing

Track Joint Marketing Campaigns & Maximize ROI.

Tap into joint calendars to increase shared visibility on all programs & campaigns across partners, along with a shared Content Library to securely distribute & update go-to-market assets for regional teams. You’ll never miss a thing with real-time alerts based on assigned tasks & in-app messaging to bring you closer to your partners’ global field teams, so you can keep driving participation in the right direction: up.

Measure Your Joint Marketing Funnel Performance.

Measure closed-loop, end-to-end reporting on your joint marketing funnel—from leads, to MQLs, SQLs, pipeline, & closed revenue—even for long, 6 to 9 month enterprise sales cycles. You can jointly track real-time program & campaign performance to see what’s working & what’s not—defining best practices for investing your dollars more strategically.
joint marketing

Meet your partner-sourced MQL goals with quantified ROI

Align both your field marketing teams & your partners’ marketing teams to support your programs by line of business, regions, & products—with full visibility into joint marketing programs, campaigns, & results. No more begging partners for metrics & performance data. From here on out, consider your investments quantified.

Digitize and Accelerate Your Partner Programs with WorkSpan Today


Ecosystem Business Management Principles and Best Practices

Learn how to bring together your Alliances and Channels to activate a winning Partner Ecosystem and dominate your category