Co-Market
Propose activities, track performance, and report on partner contribution to revenue with WorkSpan
Track Real-Time Program and Campaign Performance to Invest Your Dollars More Intelligently
Propose New Joint Marketing Pursuits with Partners
Nominate accounts and orchestrate joint account planning. View a workflow of nominated opportunities along each stage and a dashboard of cross-company pipeline metrics to track your joint sales funnel with ease. Record partner contributions in joint opportunities.
Track Joint Marketing Campaigns and Maximize ROI
Tap into joint calendars to increase shared visibility on all programs and campaigns across partners, along with a shared Content Library to securely distribute and update go-to-market assets for regional teams.
You’ll never miss a thing with real-time alerts based on assigned tasks and in-app messaging to bring you closer to your partners’ global field teams, so you can keep driving participation in the right direction: up.
Measure Your Joint Marketing Funnel Performance.
Measure closed-loop, end-to-end reporting on your joint marketing funnel — from leads to MQLs, SQLs, pipeline, and closed revenue — even for long, 6 to 9-month enterprise sales cycles.
You can jointly track real-time program and campaign performance to see what’s working and what’s not — defining best practices for investing your dollars more strategically.
