Run Successful
Partner Programs

Digitally transform your partner programs and equip your teams to drive exceptional business results with your partners

Getting Started is Simple

Lift and Shift

Move Your Current Partner Programs to WorkSpan

Let’s admit it, partner engagement on your partner programs is in the low teens.

You need a new way to engage your teams and your partners’ teams to work together as one.

  • How to do it – Open WorkSpan to your top-performing partners. They’ll drive more pipeline quickly and love the experience, visibility and trust.
  • Proof – SAP, Accenture, VMWare, and NetApp have opened WorkSpan to their top partners, and knocked down wall to deliver stellar results.

Start Strong

Launch a New Partner Program on WorkSpan

It takes a lot to launch a new partner program, from defining a program, creating an infrastructure, to on-boarding partners and driving adoption.

Your programs will go live and start driving results faster on WorkSpan.

  • How to do it – Simply configure a new partner program on WorkSpan and invite your partners to join. Once connected, launch and scale.
  • Proof – Microsoft launched a new partner-to-partner program with their ISV and service partners, and quickly started driving Microsoft Azure adoption.

WorkSpan for Partner Program Leaders

Increase Partner Program Efficiency and Improve Partner Experience

Day 0 - Upon go-live on WorkSpan, your partner programs achieve immediate operational benefits from everyone working on a shared platform with integrated data and a single source of truth.

Partner Managers on all sides shift from long email chains, manual spreadsheets and reconciling data from CRM systems, to connecting live on WorkSpan and growing shared pipeline.

Partner Manager productivity up 12.5% and 2x more people are engaged on each partnership.

Quantify Partner Program Performance and Drive Accountability Against Goals

Day 180 - Your partner managers and participating partners have achieved shared visibility and alignment across your programs.

Each partnership's contribution and impact is quantified, there are no more fire-drills to collect QBR data, and automated live dashboards deliver executive-ready reporting. Your first partners, show rapid revenue growth and become success stories for more partners to join.

Speed Time to Market, Increase Funds Utilization, and Grow Revenue

Day 365 - Pat yourself on the back--you have a foundation to claim revenue impact, time to market for dynamic partner programs, innovation impact from new joint solutions, and enhanced engagement across your partner programs. You have numbers to prove it, too.

Successful program managers have shown 6x faster time to market, 3x revenue increase and a quantified capability to impact win rates and deal-cycle time.

Run Your Partner Programs
on WorkSpan

Partner programs come in many forms and drive key initiatives across regions, industries, products, and services. Execute your initiatives through partner programs on WorkSpan, such as:

Co-sell Programs
OEM Programs
Channel Programs
Market Development Fund Programs
Partner-to-Partner Programs
Co-sell Programs
OEM Programs
Channel Programs
Market Development Fund Programs
Partner-to-Partner Programs

Attribute the value of your co-sell activities with quantifiable results on WorkSpan

Demonstrating the value of co-selling partnerships can be a challenge. It's far too often folks find themselves in the position of 'tagging and flagging' pipeline and revenue numbers after deals have closed in order to “prove” the value your partners contribute.

WorkSpan delivers transparency, accountability, and attribution to partner opportunities at every stage of the funnel, from 'partner sourced' through 'closed won.'

154%
revenue growth achieved by Capgemini and SAP partnership by standardizing joint selling processes on WorkSpan

Attribute the value of your co-sell activities with quantifiable results on WorkSpan

Demonstrating the value of co-selling partnerships can be a challenge. It's far too often folks find themselves in the position of 'tagging and flagging' pipeline and revenue numbers after deals have closed in order to “prove” the value your partners contribute.

WorkSpan delivers transparency, accountability, and attribution to partner opportunities at every stage of the funnel, from 'partner sourced' through 'closed won.'

154%
revenue growth achieved by Capgemini and SAP partnership by standardizing joint selling processes on WorkSpan

Accurately track and attribute OEM revenue throughout the full value chain on WorkSpan

Inability to track products, customers, and revenue through the value chain results in resources wasted on hunting down numbers, lost revenue, unknown ROI, and unhappy customers who can't get the support they need.

WorkSpan delivers predictable margin, validated ROI, and increased customer satisfaction for OEM partner programs with solution cataloging, joint marketing, sales, and tracking throughout the entire value chain.

Facilitates revenue attribution and accountability for over $1B joint pipeline on WorkSpan

Rank your channel partners' performance, track solution pipeline prior to "sales out," and invest more into your top partners on WorkSpan

Building business plans with channel partners via standard office tools and email is frustrating and slow. During plan execution, you wait for "sales out" data to see partner performance, and then run a "track back" to attribute the sale to a solution, opportunity, or business plan.

WorkSpan is a shared management platform for collaborative business planning and execution, delivering real-time visibility into pre-pipeline data, so you don’t have to wait for "sales out" to adjust plans, reallocate resources, and invest in your top-performing partners.

Replaced 4-day, 14-step monthly reporting process with real-time dashboard on WorkSpan

Achieve greater funds utilization and accelerate go-to-market of new solutions on WorkSpan

Manual management of funds programs, such as market development funds (MDF), is inefficient, ineffective, and often results in under-utilization, claim misuse, and lower market demand for products.

WorkSpan delivers proof of execution, proof of performance, and increases your overall visibility into development funds availability and utilization. Simplify your claims and reimbursement processes from end-to-end, and easily replicate successful capital deployment strategies.

85%
increase in Market Development Funds utilization on WorkSpan

Drive partner revenue by empowering your partners to connect, discover, and sell with each other on WorkSpan

Your customers want solutions that are developed among multiple partners, but managing multiple-partner relationships is difficult. In parallel, your partners want to develop and sell solutions with other partners, but struggle with the 'who' and the 'how'.

WorkSpan helps your partners find and develop relationships with each other on a digital network of connected companies, purpose-built for easy connection-making and multi-partner collaboration on joint solutions and joint sales.

50%
pipeline increase realized by Radware, a Microsoft P2P program partner, on WorkSpan

Run Your Partner Programs on WorkSpan Today

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