Gartner: Ecosystems 201, Industry Examples (Alastair Woolcock)
Gartner presentation by Alastair Woolcock on digital business ecosystems, with an oil and gas ecosystem map and a Salesforce and Cerner healthcare example.
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Overview
This Gartner presentation by Alastair Woolcock, from the Gartner Tech Growth & Innovation Conference, covers how technology and service providers can use ecosystems to drive digital strategy and customer centricity.
It covers why ecosystems are growing, the different types of ecosystems, three ecosystem stages, and the attributes of top performers: interoperability, an external mindset and interdependence. Industry examples include an ecosystem map for upstream oil and gas and a look at Salesforce and Cerner in healthcare.
The deck closes with questions to consider when creating and managing an ecosystem, such as which partners to prioritize, geographic strategy, go-to-market approach and rules of engagement.
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