Join us for a live webinar with Bret Dayley, Alliance Marketing Program Manager, SUSE as he discusses the challenges they faced with improving partner engagement, increasing MDF funds utilization, and driving broader and stronger joint marketing programs.
Enterprise technology companies generate 30-40% of their total revenue through strategic alliance partners. Yet a staggering 60-75% of announced partnerships fail. Companies risk having their alliance initiatives fail when there’s no shared visibility, mutual accountability, or cross-company business process automation. In short—when companies haven’t operationalized alliance management.
Upwards of 70% of alliance initiatives fail—despite alliances often driving an important 40% of enterprise revenues. How can you ensure that your alliance initiatives will cross the chasm to scale and generate recurring revenue?
Learn how to plan, coordinate, and measure the value of your strategic alliance program. Kathy Contreras, Sr. Research Director at SiriusDecisions joins us to discuss how create and measure successful and lasting strategic alliance relationships.
With countless email chains and multiple shared spreadsheets, we know that creating a plan with multiple partners and stakeholders can be painful. That’s why many of us take the path of least resistance. This year, don’t start by copying and pasting your 2017 marketing plan with 2018 goals. Learn how WorkSpan can help you create an exponentially powerful plan.
Today’s hyper-competitive business environment challenges organizations to work across multiple internal departments and external partners to deliver a seamless customer experience. The gap between customer visibility and partner marketing/sales effectiveness has created a new opportunity for alliance automation platforms.
The most successful account-based alliance initiatives include partners who can influence growth in target accounts. However many organizations conduct joint account planning opportunistically, rather than as a sustained and repeatable process
Organizations need to develop long-term strategies to maximize strategic alliance relationships. Use Sirius Decision’s TRED (Technology, Recruitment, Enablement, Demand Creation) model to more effectively plan investments and tactics to optimize marketing spend.
Effective partner engagement is built on five pillars: incentives, communications, processes, training, and relationships. Marketing with a strategic alliance partner requires a mutual definition of the program goals, objectives and an established process to track and manage progress against goals.
WorkSpan is the only Alliance Relationship Management Network—where partners automate & report on joint sales, marketing, & solution initiatives with you.