IDC Market Perspective: 2020 Channels and Alliances Predictions

IDC Predictions for 2020 - Full Report

“By 2022, at least one vendor will crack the code in integrating its cloud platform, marketplace, and partner program to provide partners with a single source of truth.

Algorithms (i.e. using analytics and big data) will provide living partner dashboards.

Early examples of greater integration are starting to emerge.

Digital transformation of vendor and partner businesses will be crucial.”