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5
Min Read
HOST A CO-MARKET PROGRAM
Drive Co-Marketing Activities Efficiently with Partners
Execute seamlessly on marketing campaigns - from campaign planning to lead distribution - with Co-Market from WorkSpan.
THE PROBLEM
Ineffective co-marketing due to misaligned goals, communication gaps, strategy differences, limited resources, and poor tracking.
Siloed Marketing Execution
A lack of joint marketing planning and execution can lead to ineffective messaging and lead generation.
Low Lead Quality
Lack of joint campaigns, pre-pipeline visibility, and collaboration often leads to low lead quality.
Manual & Repetitive Processes
Manual distribution of leads to partners takes time - and inhibits your ability to scale.
THE SOLUTION
Automate, Scale & Track Joint Marketing Campaigns and Programs
Efficiently Plan and Execute Co-Marketing Motions
A single place to manage planning, collaboration, workflow, execution, leads, and reporting with partners.
Automate and Simplify Lead Sharing and Management
Timely, error-free, and fair lead distribution with accurate mapping, follow up planning, and attribution.
Track Performance and Enable Data-Driven Actions
Get campaign performance insights in real-time with auto-generated reports on goal attainment and partner-sourced lead velocity.
WHY WORKSPAN
Achieve True Alignment & Collaboration to Drive Revenue Growth
“It's been an amazing transformation of how we do the work and how we're keeping everything all in one place. We’ve been able to reduce our costs, so we’ve put that back into helping drive engagement.”
Joan Richards
Director - Global Alliances and Partner
Marketing, Red Hat
joint pipepline
50%
Increase in joint pipeline
Cycle times
75%
Increase in average deal size
vOLUME
60%
Increase in campaign volume
Manual tasks
30%
Decrease in manual tasks
Your Single Source for Campaign Planning & Execution
Tap into joint calendars to increase shared visibility on all programs and campaigns across partners, along with a shared Content Library to securely distribute and update go-to-market assets for regional teams.
Automate and Simplify Lead Sharing
Bi-directionally connect to partner CRM and marketing automation tools, accurately attribute ecosystem activities and equitably distribute leads to the right partners for fast follow up.
Measure Your Joint Marketing Funnel Performance
Instant end-to-end reporting on your joint marketing funnel — from leads to MQLs, SQLs, pipeline, and closed revenue.
