HOST A CO-MARKET PROGRAM

Drive Co-Marketing Activities Efficiently with Partners

Execute seamlessly on marketing campaigns - from campaign planning to lead distribution - with Co-Market from WorkSpan.

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See How it Works

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THE PROBLEM

Ineffective co-marketing due to misaligned goals, communication gaps, strategy differences, limited resources, and poor tracking.

Siloed Marketing Execution

A lack of joint marketing planning and execution can lead to ineffective messaging and lead generation.

Low Lead Quality

Lack of joint campaigns, pre-pipeline visibility, and collaboration often leads to low lead quality.

Manual & Repetitive Processes

Manual distribution of leads to partners takes time - and inhibits your ability to scale.

THE SOLUTION

Automate, Scale & Track Joint Marketing Campaigns and Programs

Efficiently Plan and Execute Co-Marketing Motions

A single place to manage planning, collaboration, workflow, execution, leads, and reporting with partners.

Automate and Simplify Lead Sharing and Management

Timely, error-free, and fair lead distribution with accurate mapping, follow up planning, and attribution.

Track Performance and Enable Data-Driven Actions

Get campaign performance insights in real-time with auto-generated reports on goal attainment and partner-sourced lead velocity.

WHY WORKSPAN

Achieve True Alignment & Collaboration to Drive Revenue Growth

“It's been an amazing transformation of how we do the work and how we're keeping everything all in one place. We’ve been able to reduce our costs, so we’ve put that back into helping drive engagement.”

Joan Richards

Director - Global Alliances and Partner
Marketing, Red Hat

joint pipepline

50%

Increase in joint pipeline

Cycle times

75%

Increase in average deal size

vOLUME

60%

Increase in campaign volume

Manual tasks

30%

Decrease in manual tasks

Your Single Source for Campaign Planning & Execution

Tap into joint calendars to increase shared visibility on all programs and campaigns across partners, along with a shared Content Library to securely distribute and update go-to-market assets for regional teams.

Automate and Simplify Lead Sharing

Bi-directionally connect to partner CRM and marketing automation tools, accurately attribute ecosystem activities and equitably distribute leads to the right partners for fast follow up.

Measure Your Joint Marketing Funnel Performance

Instant end-to-end reporting on your joint marketing funnel — from leads to MQLs, SQLs, pipeline, and closed revenue.

Meet Our Customers

“It's been an amazing transformation of how we do the work and how we're keeping everything all in one place. We’ve been able to reduce our costs, so we’ve put that back into helping drive engagement.”

Joan Richards

Director - Global Alliances and Partner Marketing, Red Hat

“WorkSpan is a great platform to create an account or opportunity and attach it to a marketing activity.”

Chris Cale

VP - Sales Programs and Operations, SAP

“User interface is very easy and the functionality is helpful for the work I do. We’ve increased the productivity of our partner management team by 40-50%.”