Unlock New Revenue Sources From Within Your Partner Ecosystem
Efficiently manage and scale your co-sell pipeline, revenue and wins with partners.
Trusted by Hyperscalers
Digitize Your Partner Ecosystem Operating Model With WorkSpan
Think of your ecosystem operating model as the flywheel to revenue. You can co-innovate with partners to develop and refine offerings for the future, co-market with your partners to generate demand, co-sell joint solutions to shared customers, and co-invest with partners to align and grow sales.
Meet Our Customers
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Create a Joint Partner Plan
Efficiently plan and execute co-sell motions with cloud hyperscalers through a shared view of joint planning at the global, regional, and account level. Rich collaboration features enable efficient planning, accelerates execution with activity updates, eases task assignment, and automates partner workflows.
Co-Sell with Partners
Co-sell in joint accounts, create account plans, share and receive referrals, run cadence calls with live data, view real-time opportunities connected to multiple partners’ CRMs, track KPIs, and always be QBR-ready at the push of a button.
Co-Innovate to Build Better solutions
Beat your competitors to market. Launch new solutions 6X faster with cross-company workflows and co-innovation collaboration. Co-innovate and manage a portfolio of joint solutions to deliver marketplace-ready offerings with speed.
Co-Market to Increase Leads
Drive more revenue with partners by launching and automating streamlined co-marketing programs. Manage co-marketing programs with shared plans and activities and automated lead distribution.
Co-Invest in Joint Initiatives
This isn’t your grandfather’s MDF program. Align partners to drive customer wins, expansions, and renewals with full lifecycle incentives. Define and manage joint funds, partner incentives, and claims with collaborative decision-making. Drive fund utilization and comply with audit requirements.
Why Workspan?
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Build Accountability With Always Accurate Data
Synchronize your CRM with your partners’ CRM to enable bi-directional integration and keep your data synced at all times.
Scale Up Your Partner Ecosystem - And Your Revenue
Automate and simplify end-to-end processes across partnering motions to drive ecosystem revenue at scale.
Instantly Measure Ecosystem Performance
See real-time insights and dynamic analytics to measure performance and quickly identify and take corrective actions
Best-In-Class Ecosystem Business Processes
Access best-practice templates, workflows, and integrations to get more value from your partner engagements.
Testimonials
154% Joint Revenue Growth Achieved with Strategic Partner
Currently expanding the program to over 200+ partners, SAP’s GSSP team and their partners are able to more accurately attribute the impact of partner activities on pre-pipeline and find new opportunities to make each partnership shine.
Business Development & Ecosystem
By digitizing their MDF program on WorkSpan, Red Hat removed 6 steps and reduced campaign cycle times 75%. This allowed Red Hat to increase campaigns managed by 62% and funding managed by 22%, ultimately generating a 67x ROI.
Digitizing the program on WorkSpan enables the team to coordinate joint sales and pipeline reviews, have regional teams work off of one single source of truth, and bring in consistent data to track joint KPI’s- all while maintaining data privacy.
SAP
Since digitizing on WorkSpan, the program has reduced time for proposal approvals from weeks to less than one day, enabling POC’s to launch faster. The error-prone, manual reporting process that previously took 2+ days is now available near real-time with increased accuracy, helping shape the program now and for the future.
