The 5 Required Capabilities for Modern Ecosystem Business Management
Modern partnering requires new tools to maximize your efforts to co-sell, co-innovate, co-market, and co-invest with your partners. A modern partnering solution requires 5 essential capabilities to securely connect all your ecosystem partners, processes, data, and insights.
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System Integrations
Multi-party ecosYstems
Multi-Company Single Network
- Login once to access all companies and programs
- Securely share objects with companies, users, or programs
- Discover ecosystem objects - programs, plans, companies, solutions
- Cross-company messaging, tasks, content library, comments
- Company-defined SSO to a single network of partners
- Membership management on specific objects - invite, remove, manage access
Ecosystem business process
Shared Workflow Company-Configured Actions
- Cross-company workflows with company defined steps, actions, states, approvals
- Program-level definition of policies, data, workflows, security, integrations
- Automate company actions based on another company’s workflows, mode, and state
- Attach my confidential data to another company's workflow (remains visible only to my company)
- Pre-packaged business processes for co-innovation, co-marketing, co-selling, co-investment
ecosystem data hub
Multi-Source Integrations
- One CRM integration feeds to partners based on defined security policies
- All Objects: Opportunities, Plans, Accounts, Solutions, Funds, etc.
- Each company defines their own master data
- Vocabulary conversion between companies and data flows
- Automation policies around create, link, match, and membership of objects.
- Multiple companies’ data attached to shared objects
- Prevent duplication via uniqueness constraints.
Ecosystem Access control
Attribute-Based Access Control
- Extend your security policy to your ecosystem edge
- Field-level security, sharing specific fields with specific partners based on policies
- Dynamic field-level access based on multiple criteria like workflow stages
- Security policies defined at the company and program levels
- Search enforces dynamic access controls
- Reporting enforces dynamic access controls
ECOSYSTEM INTELLIGENCE
Multi-Party Reporting
- QBR-ready reports in real-time
- Dynamic reports based on program participation and data access
- Report on partner data you’ve been given access to -- combined with your own company data
- Share reports with partners retaining security protocols
- Report on linked objects up to 3 levels deep for full perspective on partner activities