WorkSpan Use Case

Co-Build and Co-Sell with AI Partners

Crafting impactful solutions in today’s AI-driven marketplace requires deep integration across multiple partner capabilities. Orchestrate complex partner relationships across the AI value web, transforming traditional linear partnerships into collaborative solution networks that deliver greater customer value.

Co-build & Co-sell with AI Partners

Integrate your build, sell, and incentives with strategic AI providers and partners

Streamline partner integration across the AI stack, enabling faster time-to-market

Orchestrate multi-directional value flows between AI model providers, cloud platforms, system integrators, and vertical solution specialists

Align partner incentives and revenue sharing with customer outcomes


Enable seamless coordination between technical and go-to-market activities

Feature Lists:

Our platform provides comprehensive tools for managing the complete lifecycle of AI partnerships. Coordinate joint development initiatives with LLM providers, cloud platforms, and domain experts while simultaneously aligning go-to-market activities with system integrators and solution providers. Built-in workflows support outcome-based revenue sharing and ensure all partners are aligned toward customer success.

Ideal for:


Software vendors integrating AI capabilities through OEM partnerships

System integrators and managed service providers delivering AI solutions

Cloud providers building AI partner networks

Enterprise software companies expanding into AI solutions

Organizations managing complex multi-partner AI initiatives

WorkSpan Co-Sell Automation closes the partner execution gap.

"WorkSpan's integration has been a game changer.

Automate as much as you can so you can free up your people to make the human connection, because that's where you're going to move the needle."

Mary Alice Heston
Global Vice President of Alliances

"Today, we have over 1000 sales plans on WorkSpan with our partners. We have 200,000 opportunities. We’re really leveraging WorkSpan to make sure that there’s a common understanding of where we’re at and where we’re going."

Marc Rolfe
Senior Vice President, Head of Strategic Partners

“We are number two in ISV pipeline globally with AWS - WorkSpan was critical to make that happen.”

“Executing manually would have taken us 18 months or more. We achieved it in less than 3-6 months with WorkSpan”

Brett Fountain
Head of AWS Alliances

"Implementing WorkSpan did allow us to scale as well as expand into new regions, up 60 to 70% increase in acceptance rates of co-sell referrals, 80% reduction in time per opportunity entered and 15 times more referrals per month uploaded via the WorkSpan app to Microsoft Partner Center"

Brett Ferancy
Strategic Alliance Manager

Ready to scale partner revenue?

With a fast time to value, full control of your Cloud Marketplace listings, and the only enterprise-grade co-sell automation engine on the market, WorkSpan Hyperscaler Edition helps launch and scale the world’s most valuable cloud partnerships.