WorkSpan AI Launches on AWS Agent Marketplace to Power Partnerships at Scale

Today marks a pivotal moment for enterprise AI and cloud go-to-market strategies: AWS is launching its new AI Agent Marketplace, and WorkSpan is proud to be a launch partner.

As one of the first enterprise-ready agents available in the marketplace, WorkSpan.AI introduces the industry’s first generative AI teammate for Revenue Partnerships, designed to help companies scale their cloud partnerships and marketplaces faster than traditional SaaS approaches to cloud GTM.

While most AI marketplaces are still filled with chatbots and productivity tools, AWS is aiming higher—curating AI agents that solve business-critical problems across sales, support, finance, and operations. And among those, WorkSpan AI stands out as a foundational system for revenue growth in the cloud era.

AI is the Future of Co-Sell. And the Future Is Now.

The modern enterprise depends on partnerships—whether to reach new markets, co-sell on cloud marketplaces, or integrate complementary solutions. But executing those partner motions is slow, manual, and disconnected from the field.

That’s the problem WorkSpan solves.

WorkSpan.AI is a generative AI teammate embedded in the sales team’s workflow. It understands each seller’s territory of accounts and deals, knows your ecosystem, and identifies the unique advantage each partner can bring to the account or opportunity based on mapped accounts, propensity to buy, recommended sales play, campaigns, and real-time data.

Instead of sellers asking, “Do we have a partner who can help with this?”—WorkSpan.AI tells them.

And thanks to the AWS Agent Marketplace, companies can now discover and deploy WorkSpan’s co-sell agent in minutes—with all the scale, security, and reach of the AWS ecosystem.

From CRM Connectors to AI Teammates

Legacy GTM platforms like Tackle.io, Clazar, and Suger.io focus on API connectivity between CRMs and marketplace portals. But they still depend on manual coordination and predefined playbooks. They move data between systems; they don’t generate insight.

WorkSpan’s AI is different.

It learns from each company’s unique partner data. It reasons. It converses with sellers. It fills in the partner intelligence gaps that slow down deal cycles. And it automates the partner handoff—no more Slack threads, portal logins, or tribal knowledge.

“Sellers don’t lack partners—they lack context, we built WorkSpan.AI to make partner engagement effortless, scalable, and intelligent. Every seller now has a partner strategist working alongside them.”
_{Mayank Bawa, Co-Founder and CEO, WorkSpan}

Powered by AWS, Built for the Ecosystem

AWS’s new Agent Marketplace is a strategic play to make agentic AI broadly accessible—not just to developers, but to line-of-business leaders ready to accelerate digital transformation.

Each agent in the marketplace can be tested, deployed, and managed via AWS. WorkSpan’s listing integrates natively with AWS Marketplace and CRM systems like Salesforce, giving enterprises an AI-powered co-sell workflow in less than a day.

Jay McBain, Chief Analyst at Canalys, notes the AI era demands orchestrated ecosystem partnerships across the entire customer journey where multiple stakeholders collaborate to drive outcomes. As the partnership ecosystem evolves, success requires more than just technology—it demands autonomous, intelligent orchestration that can navigate the complexity at scale.

“We're at this really important orchestration moment. There are 7 partners and 7 layers of the deal…without surrounding the customer, you're not gonna be able to sell and market to the customer direct. You're not going to win in the AI era without these partnerships. AI is going to play such a big role, not only with WorkSpan and the technology stack, but overall.”
_{Jay McBain, Chief Analyst, Canalys}

The Partner-Advantaged Sales Process, Now Powered by AI

WorkSpan has long been a pioneer in ecosystem-led growth. Its platform powers co-selling for companies like Microsoft, SAP, Cisco, and Boomi.

Now, with AI, that advantage scales.

WorkSpan.AI transforms the entire partner sales motion:

• Account Matching: AI recommends which partner is most relevant to the opportunity.
  
  
• Engagement Intelligence: AI surfaces who to contact, what content to use, and how to position the joint solution.
  
  
• Workflow Automation: AI handles co-sell referrals, marketplace offers, and attribution—all in the CRM.
  
  

The result? Shorter sales cycles, higher win rates, and larger deals.

Why This Matters Now

Cloud GTM is evolving fast. Partner attach is no longer optional. Co-sell with Hyperscalers, ISVs, Services Partners and Cloud Marketplace transactions isn’t a side motion—it’s a competitive differentiator.

But without automation and intelligence, ecosystem revenue hits a ceiling. Teams can’t scale the cognitive load of managing 50+ partner relationships, marketplaces, and incentive programs manually.

That’s why AI changes everything.

And that’s why WorkSpan’s AI agent is now live in the AWS Agent Marketplace—to help every company become partner-advantaged.

“This is the platform our customers have been asking for, a system where partnerships are visible, actionable, and profitable—powered by AI, not just policy.”
_{Amit Sinha, Co-Founder and President, WorkSpan}

Get Started Today

The WorkSpan AI Co-Sell Agent is now available on the AWS AI Agent Marketplace.

Deploy in minutes. Empower every seller. Grow faster—together.

➡️ AWS Marketplace: WorkSpan.AI
➡️ Book a Demo

About WorkSpan AI

WorkSpan is the #1 ecosystem business management platform. Our AI-powered solution helps organizations maximize the revenue potential of their partner ecosystems by making partnership intelligence accessible to everyone who needs it. WorkSpan’s Partner Advantage capabilities embed directly in your CRM, providing sellers with the intelligence they need—eliminating the partner complexity tax and turning partnerships into a scalable competitive advantage. Learn more at www.workspan.ai.