WorkSpan and the Association of Strategic Alliance Professionals (ASAP), two organizations that are deeply engaged with alliance and ecosystem professionals, are proud to announce a new partnership designed to grow and enhance both organizations’ ability to deliver world-class services to these communities.
WorkSpan is the category leader for Ecosystem Cloud where alliance, channel, and ecosystem leaders connect, co-create, co-market, co-sell, measure, and scale with their ecosystem partners in a single, secure network to grow business together. ASAP is the only nonprofit, professional association and community which certifies and is dedicated to elevating and promoting the profession of alliances, partnerships, and ecosystems management.
Over recent years, ASAP and WorkSpan have collaborated on a number of engagements, joint marketing activities, event sponsorships, and joint communications.
In order to strengthen and deepen that collaboration, today the organizations announced a new partnership, working together on a number of dimensions with the intention of delivering greater service to our shared communities of alliance and ecosystem professionals.
The partnership covers a number of strategic programs in five primary dimensions including:
- Global and local chapter events
- Training and certifications (strategic-alliances.org)
- Online community (AllianceAces.com)
- Content around alliances and ecosystems
- Alliance and ecosystems best practices
Through this partnership, WorkSpan and ASAP see the opportunity to strengthen each organizations’ mission and provide greater opportunities for ASAP to deliver high-quality resources to alliance professionals and grow to support additional programs in the future.
“ASAP and WorkSpan are ideal partners that support ASAP’s goals to develop, educate, and grow its community of practitioners, in addition to helping them identify the best processes and practices to manage their partnerships and ecosystems successfully,” said Mike Leonetti, president, and CEO of the Association of Strategic Alliance Professionals.
“We’ve always had the highest regard for ASAP as a professional association and have enjoyed collaborating with Mike and the ASAP Board over the years. We look forward to a strong partnership that will deliver immediate benefits to the alliance and ecosystem professionals’ community,” said Amit Sinha, Co-Founder, and Chief Customer Officer, WorkSpan.
The partnership is managed by WorkSpan’s Vice President of Marketing, Chip Rodgers and Mike Leonetti of ASAP. As part of the agreement, Mike Leonetti will join the Alliance Aces community board and Greg Fox, WorkSpan General Manager for the communications & networking industry, will join the ASAP advisory board.
The Association of Strategic Alliance Professionals (ASAP) is the only professional association dedicated to elevating and promoting the profession of alliances, partnerships, and ecosystems management. Founded in 1998, the organization provides professional development, networking, and resources for cultivating the skills and toolsets needed to manage successful business partnerships. ASAP’s professional certifications include the Certificate of Achievement-Alliance Management (CA-AM) and Certified Strategic Alliance Professional (CSAP). Find out more about key ASAP events, webinars, and other content at http://www.strategic-alliances.org.
WorkSpan is the Category Leader for Ecosystem Cloud. With Ecosystem Cloud, our customers are capturing a disproportionate share of the Ecosystem Economy — and you can too. Join the WorkSpan network where alliance, channel, and ecosystem leaders connect, co-create, co-market, co-sell, measure, and scale with their ecosystem partners in a single, secure network to grow business together.
WorkSpan is a privately held company backed by Mayfield and is growing its network of global enterprise customers including SAP, Cisco, Microsoft, Accenture, Google, SAS, VMware, NetApp, Nutanix, NTT Data, Lenovo, and others.
- Date - September 30, 2019
About the author
Amit has a passion for all facets of marketing, user experience, and technology. Prior to WorkSpan, Amit spent over a decade at SAP, where he held various marketing leadership roles. As SVP of Marketing for SAP HANA Platform and Applications, he was responsible for bringing the technology to market. He has an MBA from Haas School of Business, UC Berkeley, and B.Tech from IIT Bombay.