Meet Our Customers

WorkSpan powers partner revenue for the world's leading technology companies

Meet Our Customers

WorkSpan powers successful partner programs for the world's leading technology companies

"WorkSpan allows us to assess what we're doing from a partner engagement perspective, which effectively for us has resulted in a shortened time span to close an opportunity."

Ricky Mehta
GTM Program Manager, Radware, Microsoft Partner-to-Partner program partner

Increase Co-Sell Opportunities by 50%

As the "connections and collaboration" platform for the Microsoft Partner-to-Partner (P2P) program, WorkSpan facilitates the scale needed to operationalize the shift to many:many partnering for an ecosystem of over 300,000 companies.

P2P partners, such as Radware, are realizing the benefits of joint engagements, with increases of up to 50% in joint opportunities and shorter times to deal close.

Increasing joint opportunities by 50%

As the "connections and collaboration" platform for the Microsoft Partner-to-Partner (P2P) program, WorkSpan facilitates the scale needed to operationalize the shift to many:many partnering for an ecosystem of over 300,000 companies.

P2P partners, such as Radware, are realizing the benefits of joint engagements, with increases of up to 50% in joint opportunities and shorter times to deal close.

154% Joint Revenue Growth Achieved with Strategic Partner

SAP's Global Strategic Service Provider (GSSP) partner program saw pipeline for a strategic SI partner grow 154% during a pilot initiative.

Currently expanding the program to over 200+ partners, SAP’s GSSP team and their partners are able to more accurately attribute the impact of partner activities on pre-pipeline and find new opportunities to make each partnership shine.

"Our approach is to drive quantified collaboration for the Global Strategic Services Partner program where collaboration results in positive customer outcomes. WorkSpan is the first tool that helps us accomplish this."

Mike Bruchey
Global VP Partner Solutions, Global Business
Development & Ecosystem, SAP

154% joint revenue growth achieved with strategic partner

SAP's Global Strategic Service Provider (GSSP) partner program saw pipeline for a strategic SI partner grow 154% during a pilot initiative.

Currently expanding the program to over 200+ partners, SAP’s GSSP team and their partners are able to more accurately attribute the impact of partner activities on pre-pipeline and find new opportunities to make each partnership shine.

“In order to scale we need better tools -- that's the approach that we're looking at with WorkSpan.”

Keith Prince
Managing Director – Global Market Development
Dell Technologies
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Scaling co-solution to drive differentiation

Dell’s Partner Growth Program leverages co-innovation with partners to drive differentiation in the market at a global scale. It was run with disparate, manual tools like spreadsheets, leading to suboptimal collaboration.

With WorkSpan, Dell digitized co-build, co-market, and co-sell across 15+ partners in 4 regions with standardized workflows and CRM integrations, reducing manual efforts for reporting while increasing visibility to partner influenced pipeline. Dell now can run the program at scale while also maintaining a better partner experience.

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MDF program achieves 67x ROI with no increase in headcount

Prior to WorkSpan, Red Hat’s Market Development Fund Program was highly manual and complex. Lengthy approval and claim cycle times took up to 3 weeks, delaying GTM field efforts and revenue opportunities.

By digitizing their MDF program on WorkSpan, Red Hat removed 6 steps and reduced campaign cycle times 75%. This allowed Red Hat to increase campaigns managed by 62% and funding managed by 22%, ultimately generating a 67x ROI.

“WorkSpan really allowed us to expand our breadth of engagement, and utilize and request more funding- without adding any headcount. Our investment in WorkSpan paid for itself the first year.”

Joan Richards
Director Global Alliances and Partner Marketing, Red Hat

"Alliance management is very data-intensive, especially when collaborating on joint programs. WorkSpan unifies data from CRM systems, partners, marketing, and product management that allows me to do everything with partners in a secure way."

Roland Wartenberg
Sr. Director, Strategic Alliances, NetApp

4-day, 14-step manual reporting process eliminated

NetApp's complex SAP partnership ecosystem has shifted from being managed via email, spreadsheets, and manual reporting to the platform purpose-built for ecosystems, WorkSpan.

With WorkSpan, the four-day, 14-step monthly reporting process has been eliminated, with automatic dashboards providing insights to drive timely business decisions.

4-day, 14-step manual reporting process eliminated

NetApp's complex SAP partnership ecosystem has shifted from being managed via email, spreadsheets, and manual reporting to the platform purpose-built for ecosystems, WorkSpan.

With WorkSpan, the four-day, 14-step monthly reporting process has been eliminated, with automatic dashboards providing insights to drive timely business decisions.

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Increasing deal velocity

SAP’s Solution Extensions (SolEx) Program previously had a highly manual and siloed approach to managing a complex OEM partner ecosystem. It was tedious work for partner business managers (PBMs), prone to error, and little to no insight to pre-pipeline revenue.

With WorkSpan, PBMs can now easily track and manage joint GTM activities, targeted account planning, and closing activities, helping to increase deal velocity.

"WorkSpan is reshaping the importance of the partner manager profession. As a result, SAP's team is on the cutting edge of this transformation. Our partners will recognize SAP's team uniquely operating at a higher level of professionalism."

Tom Roberts
Senior Vice President, Software Solutions, SAP

"WorkSpan has helped us address the difficult challenge of organizing joint sales pursuits between two global companies with different commercial models."

Connor McCarren
Go-to-Market and Field Operations, SAP 

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Aligning commercial models to drive pipeline

The joint SAP and Microsoft “Embrace” team needed a way to track opportunities from pre-pipeline to close that would accommodate multiple commercial models, provide data consistency, and meet rigorous compliance requirements.

Digitizing the program on WorkSpan enables the team to coordinate joint sales and pipeline reviews, have regional teams work off of one single source of truth, and bring in consistent data to track joint KPI’s- all while maintaining data privacy.

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Digitization drives increase in partner projects

The innovative “Amplify” program, a joint VMware and Intel initiative to drive growth technologies in the channel, needed to make their program easier to use for their partners. Siloed, manual processes, lengthy approval times, and challenges getting accurate reports were hindering growth.

Since digitizing on WorkSpan, the program has reduced time for proposal approvals from weeks to less than one day, enabling POC’s to launch faster. The error-prone, manual reporting process that previously took 2+ days is now available near real-time with increased accuracy, helping shape the program now and for the future.

“Putting in WorkSpan to streamline the process has been great. It’s more dynamic, with real time data about the opportunity, such as which partners and solutions are involved.”

John McAtee
Global Account Manager, VMWare

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Learn how to bring together your Alliances and Channels to activate a winning Partner Ecosystem and dominate your category