A Beginner's Guide to Partner Relationship Management
WorkSpan guide to partner relationship management (PRM): what PRM systems do, how they differ from CRM, key features, challenges, and whether you need one.
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Overview
This guide explains partner relationship management (PRM) and how PRM systems fit into today's partnering landscape, where companies co-innovate, co-market, co-invest and co-sell with ecosystem partners.
It defines PRM as software that helps companies automate work with distributor, reseller, MSP and VAR partners, and lists the many aspects of PRM, from partner recruitment and onboarding to deal registration, MDF management and performance management.
Sections cover what PRM is, how PRM systems work, the difference between CRM and PRM, key features and benefits, the challenges of PRM solutions, and how to decide whether you need one.
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