Increase MDF Fund Utilization and ROI with WorkSpan
Solution brief on managing market development fund (MDF) programs with partners on WorkSpan, including customer examples from SUSE and Red Hat.
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Overview
This solution brief explains what market development fund (MDF) programs are and the challenges they commonly face: unused funds, opaque processes, disjointed campaign execution and difficulty measuring ROI.
It describes how WorkSpan supports MDF programs end to end, giving program owners and partners a single interface for fund requests, campaign proposals, claims and reimbursements, with visibility into fund availability and status.
The brief includes a customer example from SUSE, which runs MDF programs with IHV partners including Cisco, HPE, Fujitsu and Lenovo, and a quote from Red Hat on its MDF program.
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