←
Making it Rain: Digitizing your MDF program to drive revenue with Joan Richards
Joan Richards of Red Hat shares the results of running Red Hat's global MDF program in WorkSpan, including a 67x ROI and 75% shorter campaign cycle times.
Preview
Overview
Joan Richards, Director, Global Alliances and Partner Marketing at Red Hat, shared the results she and the Red Hat team have achieved since implementing WorkSpan to manage their global MDF program:
- 67x ROI (400% above goal)
- 62% increase in campaign volume
- 75% reduction in campaign cycle times
- 800% increase in contra fund amounts
- All with the same team
.avif)