Gartner Cool Vendors in Channel and Sales Enablement (2019)

Gartner names WorkSpan as “Cool Vendor” for 2019/2020

"Why Cool: Managing complex sales, marketing and solution building that involves multiple partners and technologies requires expert coordination and relationship management skills. This type of opportunity or situation becomes almost unmanageable without automation when selling digital business solutions that target accounts with large buying teams both from IT and business departments."

"WorkSpan has developed a partner ecosystem cloud solution that provides all the functionality required for alliance managers to manage joint marketing and sales programs with numerous partners and allow free flow of information (subject to managed permissions) between them. It provides support for complex solution formation, campaign management, and lead and opportunity management. It provides management of campaign funds across the sales cycle. Finally, it provides comprehensive reporting of campaign success and ROI to measure campaign and sales effectiveness and provide reports that can be used to learn from past activities to improve on future ones. With these features, WorkSpan can help alliance managers manage complex solution sales across multiple vendors and service partners to drive revenue, reduce time to market, and minimize the effort of project management and coordination. This in turn frees up alliance managers to drive the sales process and manage partner relationships."

"This functionality alone makes the WorkSpan solution cool. But when the functionality is applied to partner ecosystems, it solves a management problem that has been top of mind for many TSPs that have started forming ecosystems with partners. This is what sets WorkSpan apart from traditional partner relationship management systems."