IDC: Strategic Alliances Leadership Discussion, June 2021 (Slides)

This is the slide deck from IDC's Strategic Alliances Virtual Leadership Discussion held on June 8, 2021, led by Chris Webber, Research Director for Strategic Alliances at IDC. Participants included Amit Sinha, Founder and Chief Customer Officer at WorkSpan, and Cherie Gartner, SVP of GTM Strategy at PTC.

The agenda covered three topics: examining alliance orchestrator roles, multi-partner engagement and implementation challenges and best practices, and enhancing alliance relationships through roadmaps and related investments.

The deck includes IDC's view of how the software industry is shifting from transaction-centric and as-a-service models toward ecosystem digital services, and why an orchestrator role is emerging in alliance and ecosystem models.