IDC InfoBrief: Maximizing the Value of Ecosystems
IDC InfoBrief (June 2019, sponsored by WorkSpan) on the market dynamics, challenges and opportunities of managing partner ecosystems.
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Overview
This IDC InfoBrief, written by Chris Webber, Research Director for Strategic Alliances at IDC, and sponsored by WorkSpan, was published in June 2019. It looks at how growing customer expectations are leading companies to rely more on partners and ecosystems.
The brief compares traditional alliance management, with spreadsheets, manual updates and separate systems for each partner, to an ecosystem cloud model with shared plans, cross-company workflows and live pipeline reporting.
It also covers the top challenges executives report in managing alliances and ecosystems, common barriers to ecosystem success, and three focus areas for addressing them: management, engagement, and analysis and intelligence.
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