The Ultimate Guide to Drive Co-sell Partnerships

This guide explains co-selling, in which complementary partners such as hardware and software vendors, systems integrators, hyperscalers and managed service providers sell a combined solution to shared customers.

It suggests factors to consider before building a co-sell program, including your value proposition, target customers, existing customers to deepen relationships with, and potential complementary partners.

Sections cover what co-selling is, co-sell motions, how to drive co-sell partnerships, how to measure partner co-selling, best practices, and the role of ecosystem business management platforms.