WorkSpan - Co-sell Depth AI

This paper explains WorkSpan's approach to building its Co-sell Copilot and what it calls Co-sell Depth AI: AI that understands the context of each partnership at a strategic and operational level.

It outlines the limits of general-purpose large language models for go-to-market work and compares surface, market-depth and co-sell-depth AI, using examples such as account matching and AWS ACE referrals.

The paper describes the techniques involved, including fine-tuning on partner program documentation and retrieval-augmented generation, and notes that WorkSpan AI is partitioned at the customer and partnership level.