WorkSpan - The Co-sell Copilot

This paper argues that building partnerships remains human, relationship-driven work, and that generative AI's role is to support partner managers rather than replace them.

It describes the gap between what a partnership delivers today and its potential, and how that gap depends on support from sales, marketing and operations at both companies.

The paper introduces WorkSpan's Co-sell Copilot and examples of what it is designed to do, such as onboarding with a partner's handbook, matching account records, syncing opportunities across systems and forecasting partner-influenced pipeline.