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WorkSpan MDF Best Practices Guide
WorkSpan guide to partner incentives and market development funds (MDF): types of partner funds and how to design and run an MDF program.
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Overview
This guide covers partner co-investment programs, also known as partner incentive funds, and focuses on market development funds (MDF).
It describes eight types of partner incentive funds, how partner incentives are evolving in modern ecosystems, and the benefits partner funds offer.
The guide then explains what MDF is, how to create a successful MDF program, four steps to design one, eleven considerations for MDF program policy, and how partner funds management platforms support these programs.
- Market development funds
- Sales campaign funds
- Outcome-based funds
- Partner rebate funds
- Lifecycle funds
- Funded heads
- Partner infrastructure funds
- Partner enablement
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