Alliances are not created in silos. To ensure the ongoing success of your alliance partnership, you would need spokesperson and champions who would be instrumental to the success of your partnership.
Identify the 3 must-have ecosystem champions. In each partnership, your partner has 3 champions you must immediately identify:
- The marketing champion, who wants more pipeline.
- The business champion, who wants to scale the relationship.
- The tech champion, who wants to validate the solution as quickly and efficiently as possible.
Seek out these 3 key individuals, enable and empower them, and focus your energy and resources on them.
Vishal is the Director of Content Marketing & Social Media and leads our Alliance Aces Community. He has been in marketing for 14+ years and writes about ecosystem cloud, alliance strategies, and digital transformation.
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