LAS VEGAS — May 4, 2026 — ServiceNow Knowledge Conference

WorkSpan today announced a historic milestone in enterprise selling: the first NOW Assist Agent for ServiceNow CRM connected natively to WorkSpan.AI via a Model Context Protocol (MCP) Server. This landmark innovation ends the era of "toggle tax," where sellers switch between CRM platforms, partner portals, and marketplace interfaces. By embedding WorkSpan's intelligence layer directly into the ServiceNow workflow, sellers can now orchestrate complex partner co-sell motions and hyperscaler transactions without ever leaving their CRM.

Sales Leader Appeal: Driving Outcomes That Matter

WorkSpan transforms ServiceNow CRM into a powerhouse for two of the most critical revenue drivers:

1. High-Velocity Renewals (The 30% Edge)

Renewal management is often the most cognitively demanding task in sales. The WorkSpan NOW Assist Agent removes this burden by identifying high-risk accounts 90 days before expiration.

• Intelligence at Scale: The agent maps accounts to hyperscaler marketplace "propensity-to-buy" signals from AWS, Microsoft, or Google Cloud.
• Tailored Incentives: It automatically identifies relevant incentives, such as the Marketplace Private Offer Program (MPOP).
• Proven Results: Boomi leveraged these strategies to drive renewal rates 37% higher than deals not utilizing the AWS Marketplace.

2. Eliminating the "Hidden Cost" of the Long Tail

Low-dollar deals often carry a cost of sale equal to enterprise transactions due to vendor onboarding and procurement friction.

• Frictionless Closing: By transacting through hyperscaler marketplaces, customers use existing cloud contracts, eliminating new vendor setup and accelerating deal closure by up to 40%.
• Agentic Execution: With a single prompt, Inside Sales teams can instruct the agent to draft an Express Private Offer, turning days of coordination into minutes of work.

Operational Clarity: Under the Hood of the MCP Orchestrator

The WorkSpan MCP Orchestrator serves as the intelligence backbone for this integration, operating across three distinct layers to ensure data integrity and seller control.

The Three-Layer Architecture

• Interface Layer: Housed within ServiceNow CRM, utilizing the NOW Assist Agent and AI Agent Studio for a native seller experience.
• Intelligence Layer: The WorkSpan MCP Orchestrator enriches and prioritizes data from WorkSpan Reports (co-sell, marketplace, propensity) and WorkSpan Teammates (AI-powered partner plan insights).
• Enrichment Layer: Supports optional context from external CRM/ERP systems and the AWS Partner Central MCP. Note: AWS enrichment is purpose-built for post-referral scenarios, providing funding recommendations and sales play content for registered opportunities.

Pre-Built "Skills" for Immediate Action

The orchestrator delivers a full spectrum of agentic actions, all remaining human-in-the-loop:

• Renewal Risk Scoring and Priority Identification.
• Incentive Sizing and Private Offer Drafting (including Express Offers).
• AI-Generated Email Outreach and Sales Play Guidance.

Ecosystem Credibility & Urgency: Build the Future with Us

The fragmented approach to co-selling is officially obsolete. WorkSpan's integration represents a fundamental shift toward AI-orchestrated, marketplace-connected selling that scales across every account.

Meet WorkSpan at ServiceNow Knowledge 2026

We invite ServiceNow CRM users, Inside Sales leaders, and partner ecosystem executives to join us in Las Vegas from May 4–7, 2026, for a live demo of the NOW Assist Agent and the MCP Orchestrator.

Don't let your high-risk renewals slip. Schedule your strategic walkthrough today: servicenow@workspan.com.