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Maximize Your Partner Engagements and Revenue

Identify and align partners, get complete visibility into joint pipeline, revenue, and profitability to achieve revenue growth.

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Trusted by Leading ISVs / Tech Partners

The Problem

Inefficiencies and Lost Revenue Opportunities Due to Complexities of Managing Multiple Partners and Programs

Misalignment and Inconsistencies Across Partners

Difficulty in engaging multiple partners like GSIs, cloud providers, and other technology companies, building joint plans, keeping CRM systems, processes, workflows in sync leading to lower partner engagement and interest in driving joint revenue.

Slower Time to Market for Joint Partner Solutions

Difficulty in identifying and managing the integration partners and solutions, communication gaps, misunderstandings, delays, and challenges in coordinating schedules, resources, and priorities.

Lack of Visibility and Control Over Partner Ecosystem Performance

Challenges in tracking and managing performance of multiple partners in real-time leading to inefficiencies, missed opportunities, and lost revenue.

The Solution

The World's Leading Organizations and their Partners Orchestrate Ecosystem on WorkSpan

Automate Co-Selling with Your Ecosystem Partners

Digitize consistent, repeatable business processes to co-innovate with partners, develop and refine offerings, co-market to generate demand, co-sell the joint solutions to shared customers, and co-invest with partners to augment sales.

Go-To-Market with Partners to Co-Sell with Speed

Plug into a growing partner network of diverse technology companies across software, cloud, hardware, telecom, and platform and IT infrastructure vendors. Find new partnerships, and tap into partner solutions, opportunities, and new markets with speed.

Measure the Health of Your Partner Ecosystem

Measure value creation, network effects and co-innovation. Track your ecosystem KPIs like partner pipeline, revenue, training and certifications, fund utilization, incentives, activities, customer references, and ROI in real time.

Get Started on Your Co-Sell Journey with Partners on WorkSpan

Co-Sell with Cloud Providers

Co-sell with cloud partner’s by  offering bundled offerings, leverage the marketplace to reach more customers and run joint marketing campaigns and enablement initiatives to transform experiences and deliver higher value to your customers.

Co-Sell with System Integrators

Collaborate with GSI partners to build joint solutions, efficiently manage your investments to enable and incentivize teams, grow co-sell revenue with partners to achieve business growth.

Co-Sell with SaaS Partners

Manage development, integration and co-selling of  joint solutions to drive innovation, bring differentiated solutions, capture new markets and deliver the perfect tech stack to your customers.

Digitize Your Partner Ecosystem Operating Model With WorkSpan


Automate, operationalize, and instill best-in-class processes and workflows across partners to drive faster co-innovation.

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Automate, operationalize, and instill best-in-class processes and workflows across partners to drive faster co-innovation.

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Manage joint funds, incentives, and claims with collaborative decision-making. Drive fund utilization for training, certifications, and POCs.

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Access newer markets and buying centers by co-selling with your partners.

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Why WorkSpan

WorkSpan Powers Partnership Revenue and Outcomes


Increase in joint pipeline

through efficient, automated co-sell motions.


Higher Win Rates

through early lock-in and close collaboration on accounts and opportunities.


Increased Productivity

with automation and best practices workflows


More Opportunities Shared

with real-time opportunity sync between CRMs


Reduced Manual Effort

with process and workflow automation

Unlock your co-selling potential with WorkSpan. Get a business case.

Meet Our Customers

"WorkSpan is creating value for our partners with a pre-integrated co-sell solution, enabling Microsoft partners to receive and send co-sell referrals and manage a joint pipeline of deals"

Dan Rippey

Program Director, Global Partner Solutions

“We need information in real time throughout the lifecycle of partnering and that’s what WorkSpan provides”

Karl Fahrbach

Chief Partner Officer, SAP

Co-Sell with Cloud Hyperscalers, GSIs, and Other Partners

Eliminate manual and repetitive tasks, increases referral volume, accelerates deal cycles, and scales your co-sell revenues.

Single Application for Co-Sell Planning & Execution

WorkSpan is a single place for you to manage your co-sell planning, opportunity collaboration, and workflows with partners instead of relying on multiple versions of the truth and a jumble of disconnected tools such as spreadsheets, forms, and emails. WorkSpan Co-Sell application delivers complete visibility into your co-sell opportunities.

Automate and Simplify Referral Sharing

With WorkSpan’s Co-Sell, you can submit your CRM opportunities to your partner with just a few simple clicks. Our application helps ensure timely and error-free referral submissions with features such as opportunity sales stage mapping, referral form autofill, and validations.

Partner Funds as a Collaborative Business Process

Whether your company accepts or offers funds, WorkSpan digitizes the complete funds management process and lifecycle, helping you and your partners stay informed, aligned, and working together to optimize resources and efforts.

Track Performance and Enable Data-Driven Actions

WorkSpan gives you clear sales performance insights in real-time with our auto-generated reports. You can also visualize your co-sell performance with intuitive charts - actuals vs. goals, pipeline metrics, partner-sourced revenues, performance by region, and more.

Unify and Scale Your Co-Solution Activities

WorkSpan’s Co-Innovate solution lets you Invite multiple partners to each solution, source new solution ideas from anywhere, and manage all your joint solutions as a portfolio with a single, consistent, repeatable business process.

Ready to get started
with Workspan?

With a fast time to value, full control of your Cloud Marketplace listings, and the only enterprise-grade co-sell automation engine on the market, WorkSpan Hyperscaler Edition helps launch and scale the world’s most valuable cloud partnerships.