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A Field Guide to Co-Sell Revenue
Closing the Seller Activation Gap
Partner Agents
Dedicated Al for every partnership.
Seller Activation
Bring the right partners onto every deal.
Process Automation
Manage referrals, co-sell, incentives, and marketplace transactions.
Engagement & Attribution
Always on created, sourced and influence credit for your partnership.
Partitioned Context
Dedicated Al for every partnership.
Cross-Company Execution
Dedicated Al for every partnership.
GTM & Ecosystem Integration
Dedicated Al for every partnership.
Google Partnership
Automate co-sell referrals, marketplace listings, and private offers—all from Salesforce. Join Palo Alto Networks, Databricks, SAP, and MongoDB.
AWS Partnership
APN v3 revolutionizes platform migration, offering a competitive edge for early adopters. WorkSpan leads in AWS co-sell solutions.
Microsoft Partnership
Automate co-sell referrals, marketplace listings, and private offers—all from Salesforce. Join Palo Alto Networks, Databricks, SAP, and MongoDB.
GSI Partnership
Operational discipline to complex GSI partnerships—unified execution, lifecycle attribution, and AI that tracks every commitment so you walk into every meeting prepared.
Channel Partnerships
Your Margins Are Compressing. Your Value Is Shifting. Your Platform Should Too.
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Analyst Research
What Gartner, Forrester, IDC and other analysts say about partner ecosystems and co-selling.
IDC: Strategic Alliances Leadership Discussion, June 2021 (Slides)
Gartner: Ecosystems 201, Industry Examples (Alastair Woolcock)
Gartner: Unleash Your Digital Strategy and Drive Customer Centricity Through Ecosystems
Canalys Global Co-Sell Leadership Matrix 2023
WEF: Platforms and Ecosystems, Enabling the Digital Economy (2019)
IDC Webcast: 2020 IT Channels and Alliances Predictions
IDC Market Perspective: 2020 Channels and Alliances Predictions
Gartner Cool Vendors in Channel and Sales Enablement (2019)
IDC Market Perspective: Ecosystem Business Management Concept and Capabilities
Gartner Emerging Technologies: Digital Solutions to Enable Ecosystems and Marketplaces
Constellation Research: WorkSpan's Ecosystem Cloud Elevates Business Networks
Constellation Research - Alliance Automation Platforms Drive Joint Marketing and Sales Effectiveness
IDC InfoBrief: Maximizing the Value of Ecosystems
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