WorkSpan’s ecosystem cloud summit is the monumental gathering of the top ecosystem leaders from top B2B companies around the world – Google, SAP, NetApp, PTC, Microsoft, Citrix, etc. The summit presents an opportunity to network, discuss emerging trends, and share best practices with other ecosystem professionals.
Here is the recap of their interviews showcasing nuggets of brilliant anecdotes, and you don’t want to miss them.
Ravi Asrani from PTC – Quick fixes lead to failed alliances
For Ravi Asrani, Senior Vice President at PTC, digital ecosystems and partner ecosystems are very relevant in today’s partner world. In the past, organizations focused on a set of partners to go to market. But, an ecosystem play is a new way to be successful and deliver outcomes and innovation – that’s what customers expect.
The Internet of Things (IoT) augmented reality market is one of the disruptive technologies. To execute well with the IoT ecosystem, organizations don’t only need a platform; they need sensors, storage, cloud, and security, making it an ecosystem play.
Ravi explained that there are no quick fixes in alliances, and the organizations looking for a quick fix are often the first to fail. He states that successful partnerships are there for the long term. Business partners that stay committed to each other during the ups and downs are more likely to achieve success.
Traditionally, ecosystems have revolved around a particular technology player or a service provider; but in reality, Ravi notes, we should all revolve around the customer. Keeping the customer top of mind and applying the ecosystem framework to the problem. Ravi adds, “The moment you know that this is your objective, and this is how you fix it — the fix is ecosystem.”
Prasad Gonuguntla from SAP – Ecosystems transcend competition
Prasad Gonuguntla, Vice President of Global Business Development & Ecosystem at SAP, has a vested interest in innovation and evolution of ecosystems and views WorkSpan on the leader.
“I view WorkSpan as a leader in trying to get the ecosystems to work for larger companies.”
Prasad’s work at SAP focuses on how to work with different partners to create an advantage, particularly in how to reduce the time to market for SAP products. The summit allowed Prasad to get an outside-in perspective and connect with ecosystem leaders to explore some of the new ideas and emerging trends in the ecosystem space, such as the public cloud.
One of the most exciting aspects of modern ecosystems is how it transcends competition. In many cases, partners can be competitors in one area, but partners in another. Cooperation is critical in ecosystems, and blurring of the competitive lines makes the market more complex.
“It’s always good to hear what is getting innovated on edge, especially around building frameworks, platforms, and technology for providing the ecosystem to innovate itself,” Prasad said.
Ray Wang from Constellation Research – The science of doing the deal
Ray Wang, Principal Analyst, Founder, and Chairman of Constellation Research, Inc., says that ecosystems have been a part of the move from transactional relationships and bilateral agreements to co-innovation and co-creation. Unfortunately, this transformation happened without any automation or standardized processes – it’s been chaotic as every organization has had to evolve in real-time.
Today, partnerships and alliances are getting more complex, and the deals and transactions are larger and more challenging than ever. One significant challenge is the finite number of available customers, especially in the enterprise space. With a global pool of 2,000 to 5,000 enterprise customers, and there are more vendors than customers – requiring organizations to be much smarter about how they build their ecosystems. Organizations realize that to solve complex customer needs, they need to be good at co-innovation & co-creation.
A key hurdle is figuring out how to make the leap from concept to commercialization after the deal. And, beyond execution, learning how to succeed and measure that success.
“We’re going from the art of doing the deal to the science of doing the deal and then bringing it back together,” Ray said. “If you don’t put this together, you have a lot of great announcements, a lot of good publicity, but you actually end up with nothing and a lot of wasted time and energy, and more importantly, wasted brand capital.”
In the tech world, everyone thinks they can do everything, but that’s not the key to success in today’s market. Ray explained the importance of thinking about your value chain first, where you see yourself in the broader ecosystem, and then picking strategic partners.
Essential to this process is understanding your strengths and opportunities for growth. Knowing your weaknesses can start the partnership process in building value chains across industries to deliver solutions that allow customers to think about what their bigger future would be versus their immediate needs.
Samir Konmur from Cognizant Technology Solutions – An alliance team is better than one alliance manager
Samir Konmur, Associate Director at Cognizant Technology Solutions, sees Silicon Valley not merely as a geographical construct but as a construct of people and partnerships. The Ecosystem Summit gives ecosystem professionals like himself the opportunity to network, exchange ideas, and foster innovation.
One of the biggest challenges for current alliances is that the success of these partnerships relies heavily on the personalities of those driving the relationship. The problem presents itself whenever there is a change of personnel; it brings the momentum back to zero, and new people have to start all over again. To be successful and not lose that rhythm, Samir has found that an alliance team working on a product together reduces the dependency on that one connection between organizations.
We see an unprecedented speed of change in almost every business aspect, not just technology, which means that there isn’t a way for any entity to stay on top or drive it. The only way organizations remain competitive is by leveraging innovative technologies from different partners to co-create solutions and reduce their time to market.
“We know that we are not going to have one entity that is capable of driving this change on their own. There is no alternative but to build an ecosystem or build a partnership and execute,” Samir said. “I think that’s the only way for the future to survive and thrive in this economy.”
Ved Vyas from Infosys Ltd – Quantify the value of ecosystems
Ved Vyas Associate Vice President for Alliances and Business Development at Infosys Ltd. came to the Ecosystem Cloud Summit to learn from ecosystem leaders in a unique event focused on the growth and emerging issues facing professionals in this space today. The depth of industry knowledge, expertise, and topics focused on best practices, which have been a great learning experience for and from the attendees was stimulating for him.
When thinking about best practices for ecosystem leaders, one of the things that stood out to Ved is to quantify the value that business ecosystems bring to the business. But this isn’t as simple as a direct business transaction. Alliance leaders need to quantify & categorize how they are delivering value because that’s what gets attention, Ved says. And after that, “people start seeing the value that ecosystems bring to the table.”
Many of Ved’s clients come to him and ask for a solution to a problem and are least concerned about what technologies would be involved in solving their problem. For instance, he recalls one client asked him to modernize and transform their procurement business. The client wanted the problem fixed, but it was up to Ved’s team to bring in the partners that would make it happen. He brought in the software, big data integrations, and several other players, totaling ten different partners. Every one of the players stitched together the end to end solution for the customer.
One of the most exciting results of digital disruption is that many times clients don’t understand which technologies they need because technology is changing so fast. It is up to you to stitch the perfect solution for the customer by partnering with businesses.
“Innovation is happening at such a rapid speed even the practitioners sometimes don’t know when it’s important to get the right people, the right skill set, the right ecosystem, which can solve the problem,” Ved said.
Fawad Zakariya from Neo4j – Ecosystems are a meaningful business function
Fawad Kayariya, SVP Corporate & Business Development at Neo4j, views the Ecosystem Cloud Summit as a chance to collaborate with former colleagues and friends he’s worked with for many years in the business. He adds that there aren’t many exclusive events for ecosystem professionals, and ECS is an opportunity to see what new ideas and innovations are in the market.
In some companies, we see ecosystem leaders in the c-suite, and that number is growing. He believes the reason ecosystems have not received the right level of commitment in the c-suite is the fact that “it has a bit of a stigma in many instances of unsuccessful sales.”
Fawad emphasizes that ecosystem leaders have to make the CEO, head of sales, and others understand that an ecosystem is not a subsidiary but truly an essential function that helps scale their business. He further adds, what holds many ecosystem professionals back is lack of communication w.r.t., how their strategy affects the direction and success of the company.
The cloud transition is central to the way ecosystems enables technology companies to grow by co-innovating most effectively with a wide variety of partners.
“I think the ecosystem criticality to the businesses has gone up because of the public cloud in particular,” Fawad said.
55% of executives believe that ecosystem participation allows businesses to access new markets and new customers, according to Accenture. Our ecosystem cloud summit presents an opportunity for you to network with other ecosystem leaders from top B2B organizations around the world. It will enable you to develop deep, meaningful business relations that could lead to quantifiable business outcomes.
If you would like to be interviewedand share your point of view about the ecosystem economy, join us at our next ecosystem cloud summit or drop me an email at email@example.com.
Mathematician and astronomer Nicolaus Copernicus (1473-1543) changed how humans understood the heavens. Before Copernicus, people believed that the Earth was at the center of the solar system and that the sun and the rest of the planets revolved around it. That resulted in some complex theories of how planets looped and jumped around the Earth. Copernicus showed that things became simpler and cleaner when we understood that Sun was at the center of the solar system. All planets – including the earth – revolved around the Sun.
We are living through a similar Copernican moment in partnering. Before today, people believed that their company was at the center of the partner network and that all the distributors and resellers and SIs and hardware and even customers revolve around their company (an “ego-system” model).
The truth is that customers are at the center and all companies revolve around the customer to provide optimum value (an “ecosystem” model). Every partner will do the right thing for the customer – the gravity of each partner is for the customer – not for the vendor.
This observation has important repercussions on how we understand partnering motions.
I shared this and five other observations and three predictions for 2020 in my recent opening presentation at our Ecosystem Cloud Summit event we co-hosted with NetApp on December 5th at their beautiful headquarters in Sunnyvale, CA.
Six Observations in Partner Ecosystems
We’re Living in a Copernican Moment (Ecosystem vs. Ego-Systems)
Multi-Partner Collaboration (Channel and Alliances are Coming Together)
Collaborating with Top Channel Partners (We’ve ignored the top partners driving 90% of revenue)
Marketplaces Need Ecosystems to Succeed (Enterprises don’t buy like consumers)
Co-Innovate Solutions (Need to develop outside-in muscle for speed to market)
Neutral Ecosystem Cloud (Need a shared system of record, that is co-equal in security and rights)
If these observations pique your interest to learn more, check out my presentation and audience comments and questions by watching here:
Three Predictions for 2020:
These six observations have come about because of a global industry going through transformative change. Forrester Research states that nearly 75% of the world’s revenue flows through the ecosystems. We are transitioning into an “Ecosystem Economy” where companies working together with their ecosystem partners are delivering greater and greater value to end customers. Forward-thinking CEOs and senior executives recognize that it is absolutely critical to engage with and grow their partner ecosystem to drive faster, more predictable, and more measurable revenue to take advantage of the ecosystem economy.
Prediction #1: Ecosystem Impact will be quantified: Providing partner revenue attribution
Partner organizations have always struggled to quantify the true impact of their business ecosystem. The old challenge of demonstrating “influenced revenue” continues to be a source of friction between Sales, Partner teams, and senior leadership.
Saddled with siloed processes and miscommunication and no single source of truth, partner ecosystem contributions are mistrusted and undervalued. Next year will be the time to course-correct – to finally quantify partner contributions and acknowledge the value of ecosystems and ecosystem leaders.
I was talking with a partner leader at an F500 company and his #1 initiative for the coming fiscal year is to be crystal clear on the revenue attribution of each of his partners. His goal is to proudly and confidently quantify and share partner contributions with the c-suite.
Other ecosystem leaders in the high tech industry are facing similar challenges, questions, and pressure to quantify contributions of their ecosystems with tangible proof about partner influenced deals.
You might ask, how can we achieve this?
In the mid-2000s, Marketing organizations were similarly challenged to quantify their contribution to leads coming into the Sales organization. Companies like Marketo and Eloqua created new innovative solutions, processes, and terminology into the marketing world, and today terms like MQL, SQL, and SAL are universally known as clear measures of marketing attribution of leads.
We predict that in the year 2020, we will see that ecosystem impact will be quantified – providing partner revenue attribution with tools such as WorkSpan.
Prediction #2: Shared brand, innovation & relationship power: Partner programs will outperform going solo
As each company’s ecosystem value becomes more quantified and measurable, more organizations understand in real terms how valuable their ecosystem-led sales motions are — and will make greater investments to take advantage ahead of their competitors. As Ray Wang, CEO and Chief Analyst at Constellation Research said at our Ecosystem Cloud event, “If you’re not investing in ecosystems today, you’ll be left in the dust — you’ll fail.”
Bottom line, in 2020, we will continue to see greater investment in ecosystems and partner programs to drive more co-innovation with partners and more joint sales opportunities to grow business together.
Prediction #3: Ecosystems are driving strategic advantage: CPOs (Chief Partner Officer) emerge in the c-suite
As this trend continues, more and more organizations will understand the strategic opportunity of jointly selling with ecosystem partners and will elevate a senior leadership role — a Chief Partner Officer — to drive the business forward.
As the Marketing profession transformed with tighter measurement and clear attribution, the role of Chief Marketing Officer emerged and became standard practice. We expect this dynamic to apply with partner ecosystem leaders, that as clear definitions, trustworthy reporting, and strong revenue attribution become dominant, the Chief Partner Officer will be a requirement in modern boardrooms.
We’re already seeing this come about with organizations like SAP appointing Karl Fahrbach as their Chief Partner Officer earlier this year. We predict many more companies will recognize the value of their ecosystem partners as a revenue multiplier — and therefore see the rise of the CPO.
The future is here
We predict 2020 will bring c-suite’s attention to revenue contributions by their ecosystems. Modern and innovative organizations will be early adopters recognizing the value hidden in their partner ecosystems, driving more co-innovation, creating more value for their shared customers, and accelerating revenue together — with the Chief Partner Officer leading the way.
In today’s fast-paced, competitive world, customers demand fully formed, end-to-end solutions from suppliers to meet their urgent business needs. If you’re delivering anything less, you’re at risk of losing that customer to a competitor. Working with partners to package a joint solution can be the fastest, most effective way to deliver a complete solution to your customers and accelerate their digital transformation.
But for most companies, managing a partner ecosystem has meant relying on manual processes to drive complex go-to-market motions, with mixed results and limited scalability.
WorkSpan Powers Microsoft Partner-to-Partner (P2P) Collaboration Platform
Microsoft has always been at the forefront of partnering, with a massive and highly engaged partner ecosystem. To increase its ability to connect partners and better serve customers, Microsoft launched a new go-to-market benefit: the P2P Collaboration Platform, powered by the WorkSpan Ecosystem Cloud.
The platform facilitates joint activities between all types of Microsoft partners, packaging joint solutions and managing joint sales motions. The platform allows partners to collaborate and deliver on the promise of creating whole solutions for customers.
“For more than 40 years, Microsoft has supported the success of our partners and customers,” said Gavriella Schuster, Corporate Vice President, One Commercial Partner Organization, Microsoft. “WorkSpan’s powerful ecosystem cloud platform, enables our partners to collaborate across the Microsoft ecosystem more effectively to accelerate solution delivery and increase value for customers.”
ZeroDown Software Taps Microsoft Partner Ecosystem
ZeroDown Software, a leading provider of Ultra-High Availability (HA) solutions for hybrid and multi-cloud, is a great example of how an effective P2P program can help partners scale.
Their business model is completely through the channel (CSP, SIs, resellers, etc.). They know that today’s customers expect an out-of-the-box, integrated solution that takes them from proof-of-concept to production quickly, seamlessly, and securely. That means establishing and supporting strong partnerships is paramount for success.
By participating in the Microsoft P2P Program, ZeroDown Software is able to showcase its “CloudFast” strengths and capabilities and HA solution offerings. They’re able to connect with complementary and qualified partners to win joint opportunities and accelerate customer solutions.
According to ZeroDown Software CEO, Alan Gin, “The P2P program provides us access to a multitude of curated and vetted partners with expertise in everything from discovery and assessment, migration, and security, to run/operate services, enabling us to offer clients tightly integrated, best-in-class, end-to-end solutions.”
Thousands of partners like ZeroDown are reaching new heights by leveraging the power of the Microsoft partner network. The WorkSpan Ecosystem Cloud enables companies like Microsoft to unlock the power of their partner programs and deliver whole solutions to customers faster.
The Microsoft P2P program, powered by the WorkSpan Ecosystem Cloud, offers advantages across multiple dimensions, empowering partners to:
Achieve early network engagement that leads to greater network advantage, scale, ROI, and time to value.
Discover and connect with a wide array of qualified partners in diverse industries and geographies through a shared, trusted relationship with Microsoft.
Gain a competitive edge in their current industry through reduced time to market for new adjacent IP.
Rapidly enter and scale new markets and accelerate innovation and opportunity leveraging new IP and new seller relationships.
Establish lasting multi-partner and multi-vendor collaborations with both current and potential ecosystem relationships.
“At WorkSpan we’re proud to play an important role in driving success for not only Microsoft partners, but also Microsoft customers,” said Mayank Bawa, WorkSpan Co-Founder, and CEO.
To learn how the WorkSpan platform can help your organization connect partners,request a demo.
Digital transformation initiatives have been driving massive changes in the infrastructure supporting companies’ software and hardware operations. Over the last 20 years, there has been a massive migration from traditional “on-prem” systems to combinations of pure cloud deployment, managed service providers, and hybrid solutions.
Each of the players in this story has its own unique objectives that are currently playing out in the competitive landscape. The “hyperscale” cloud providers like Google, AWS, and Microsoft would like nothing more than to have exclusivity over their customer’s data location. Managed Service Providers (MSPs) want to keep computers in a cage in their installations, and enterprises still have a desire to leverage their on-site data centers and not rip them out. They all want to be part of the digital transformation economy.
In addition to the intense competitive pressures between these major players, the digital transformation economy is also driving more and more ecosystem players into space, providing unique niche capabilities to better serve customers. This, in turn, is driving the need for a more robust ecosystem partner model in the space. An ecosystem is a network of partners who work together to define, build, and execute market-creating solutions. According to an Accenture Study Cornerstone for Future Growth: Ecosystems. “Companies that are embracing digital transformation and an ecosystem-based business model are growing 50% faster than those who have not.”
With everyone looking to the cloud, it’s relevant to point out that the digital transformation economy still needs hardware. Software is the enabler for enterprises to go digital, yet it needs to run somewhere.
Enterprises are trying to figure out where their data and applications will reside, and there are many options to consider. The hybrid cloud is the current thinking and forecast, and as we shall see, the multi-cloud structure is quickly becoming part of this idea.
Let’s look back 30 years in the exponentially changing technology industry and three hardware business models to discover patterns and forecast a view of the next 15 years that is driving the evolution to a hybrid cloud ecosystem.
Three hardware business models:
On-Prem Computing (IHV) – “Home Base”
On-premise hardware, rather than at a remote facility such as a server farm or cloud. Enterprises buy their hardware/software and build/manage their own data centers.
Managed Service Providers (MSP) – “Rental Space”
A managed service provider (MSP) is a company that remotely manages a customer’s IT infrastructure and/or end-user systems, typically on a proactive basis and under a subscription model.
Cloud Service Providers (CSP) – “Virtual Space”
A cloud service provider is a third-party company offering a cloud-based platform, infrastructure, application, or storage services., Companies typically have to pay only for the number of cloud services they use, as business demands require.
Each of these hardware models is an independent business model and these businesses compete with each other. The ecosystem market is driving the need for collaboration to reduce time to market. Enterprise customers are now trying to figure out where to continue investing and determine where their hardware assets will reside. They currently have their data spread around the globe from headquarters locations, sales offices, managed service providers, and hyperscalers.
This begs the question: “Where in the world is the data?”
Enterprises have large data centers established on-prem with security and staff in place. However, the data centers expand, become obsolete, and need regular tech refresh. The Cloud provides an alternative to on-prem data centers, and enterprises face new choices as well as challenges for managing their businesses as they move to an ecosystem model.
In the late 80’s and early 90’s, enterprises built their home bases with their assets. At that time, the large computer companies (IBM, DEC, HP, and SUN) were growing by 40%. Customers were buying a computer, disc storage, tape devices, printers, and high-speed modems to build on-premise systems. These environments required full-time operations staff and application development teams.
As businesses grew over the next ten years and network connectivity became more ubiquitous, the ability to build interconnected data centers became more prevalent. The cost for maintaining large distributed data centers became more expensive, and complete IT refresh cycles were, on average, three years. Systems had to be regularly upgraded, swapped out, and updated.
As you can imagine, this is a very costly model for companies to maintain. It required companies to hire large, full-time teams to manage sophisticated hardware, networking, operating systems, and software that were not their core competencies.
The advent of cloud computing has completely changed the economics of these on-premise technology models. Hyperscale providers take responsibility for all of the complexities of managing servers, disc capacity, networking, operating systems, speeds and feeds, upgrades, and optimizations. With cloud, customers are essentially buying a service level agreement, and the complexity, staffing, expertise, and problems are all “behind the curtain.”
At the same time, many enterprises have continued to have significant investments in on-premise data centers for a variety of reasons. Enterprises are concerned about the security risks of cloud computing, some still have under-appreciated assets on the books, so the economics aren’t yet attractive. And some have just been slow to make the transition.
2.Managed Service Providers (MSPs) – “Rental Space”
Recently, enterprises have also rented systems in locations from MSPs for back-up and recovery, off-site archival, and non-critical applications. MSP’s put computers in company-specific cages for security with restricted access and separation from other enterprises using the same location. Enterprise customers also outsourced business functions to managed service providers to control costs.
In the late 1990s, enterprise companies built out their home base large proprietary data centers that were composed of different information technology vendors. Companies built dedicated systems to run their business applications, and the technology environment sprawled. The cost of operating, maintaining, upgrading, refreshing, and deploying apps was becoming a business issue.
Then businesses began “outsourcing” business functions to companies that would provide these services and guarantee service level agreements. Specialized technology outsourcers called “hosters” would take “your mess for less” and deliver services back to the customer as a service price. Customers would have their computers in a cage at these firms. They did not have to bear the capital cost and had secure access to the systems. Customers bought off-site storage space to extend their home base and stored specific assets there to use when needed.
This pattern has ultimately morphed into XaaS (Everything as a service) business model. That took the pain of managing the data centers and applications off the plate of the enterprise customers so they could focus on business outcomes and not just “keeping up with the latest technologies.”
3.Cloud Service Providers (CSP) – “Virtual Space”
Figure: Cloud service provider on-demand facility (image source)
Information used to be locked up in data centers and MSP locations. Today, more and more data is ubiquitously available and accessible via the internet – “the virtual space.” As customers have moved more of their capabilities onto a specific cloud service provider, each provider wants to “lock-in” their customers without alternatives to go to other cloud providers. Once the cloud service provider has customer data, they prefer exclusivity, taking away the choice from a customer.
In the early 2000s, the Cloud Service Provider model emerged. Started by Google in 1998, the information access paradigm shifted. Then DropBox (2005), AWS (2006), Box (2007), and Google Cloud Platform (2008) built offerings based on the premise that data centers do not have to be owned but accessed with internet connectivity. Dropbox and Box provided secondary and personalized storage at a very low cost. AWS followed suit with infrastructure platforms delivered as a service at a low cost. Enterprise customers were slow at first to adopt because of security and performance concerns.
When Microsoft entered the Cloud Service Provider market with Azure in 2010, it strengthened the confidence that enterprise applications can run in the public cloud. The first suite of Microsoft applications on Azure was Microsoft Exchange 365. The email had become a critical application for enterprises in the digital transformation age and the care and maintenance of Microsoft Exchange services was at a very high IT cost. Microsoft began offering the Microsoft Office Suite as a Service on Azure. With this offering, the end-user experience was better and the cost was less for enterprises.
But no large enterprise customers had moved their mission-critical ERP to the public cloud until 2011 when SAP released on AWS. It was the first implementation of SAP ERP on a public cloud platform. Five years later, SAP on Azure in 2016 became the first example of a multi-partner ecosystem on the public cloud platform. It was a multi-partner offer sold by Microsoft but built and delivered by SAP, Cisco, NetApp, VMWare, Accenture, and Equinix. This set the stage for the cloud enterprise application model leveraging multiple ecosystem partners to deliver an overall “whole solution” to end customers.
As cloud service providers continued to grow, technology advances made it easier to scale-up and scale-out their data center architectures. However, enterprise customers had to adopt one cloud service provider and stay with them. Customers want flexibility, so they don’t like being “locked-in” to only one provider. This has given rise to a new phenomenon in the market where customers and providers are building capabilities to allow customers to deploy “multi-cloud” solutions that work across the three main public cloud providers (AWS, Azure, and Google.)
Forecast: The Shift to Hybrid Cloud Ecosystem
In the book The Wealth of Networks, Yochai Benkler talks about the advent of the Network Economy. “The rise of effective, large-scale cooperative efforts-peer production of information, knowledge, and culture is driving the network economy not just for technology but for every other industry and culture.” Looking at the past, we discover three patterns that set the stage for upcoming changes in the technology industry.
Three Patterns Emerged:
Data processing, access, and storage continue to evolve from single locations to multi-locations at a price/performance curve that creates innovation.
New business ventures focusing on customer needs like secure data access anytime and anywhere are the fastest growing industry segment.
Connectivity and access to information has created the opportunity for tangential business ventures that disrupt the status quo.
The three patterns pave the path for three new trends in the technology industry.
Three Upcoming Trends:
Shift from “The Network is the Computer” to “The Network is the Ecosystem”: In 1984, John Gage of Sun Microsystems coined the phrase “The Network is the Computer.” The ubiquitous connectivity of the Internet and the exponential development in technology has enabled digitally connected ecosystems to become a reality.
From Data Focused to Customer Focused: Focus is not where data is but is how customers can access and use the data to drive the digital transformation economy.
Zero Sum Game to Abundance: By connecting and collaborating, we create more opportunities and growth rather than competing for market share with differentiated value propositions.
The ecosystem business model strategy is the foundation of the hybrid cloud ecosystem. This is a business model that requires companies to come together to collaborate and deliver joint multi-partner solutions. Individual companies cannot deliver this alone.
A great example of this strategy is HPE’s recent launch of their Greenlake offering which is a program that integrates on-prem offers as a service, channel partners for mid-market expansion (CDW), connection into MSPs (Equinix), and extension into Google Cloud which connects multi-partners for joint sales and solutions to create a hybrid cloud ecosystem.
Another terrific example is how Equinix has formed partnerships with IHVs (HPE, IBM, etc.) and connections to leading cloud providers (AWS, Azure, and GCP) plus key ISVs (SAP, Microsoft, and Oracle) and channel partners to align and execute a multi-partner ecosystem to create a hybrid ecosystem cloud.
What you might notice about these two examples is that they are both coming from different places to get to their own version of hybrid cloud offering. HPE is a tradition hardware provider; Equinix is an MSP. Both companies are transforming their business models and leading the market in the design and adoption of a hybrid cloud ecosystem.
My forecast – we expect to see more of these kinds of matchups where IHVs, MSPs, and CSPs come together to form a Hybrid Cloud Ecosystem, giving rise tothe network ecosystem economy as the lines between these hardware business models dissolve.
All these shifts are being driven by customer needs in the digital transformation economy. Forward-looking enterprises are adjusting and embracing the advent of the Hybrid Cloud Ecosystem to stay competitive.
Having a partner ecosystem strategy is no longer a “nice to have”. Partner ecosystems is a topic that is at the top of mind for CEOs and Boards as they drive to have their companies innovate and compete in today’s fast-moving market. The current issue of Harvard Business Review asks the pointed question “In the Ecosystem Economy, What’s Your Strategy?”.
A recent Accenture survey showed that, while most executives have plans to or are already building an ecosystem to respond to threats of disruption, many partner ecosystem leaders are discovering how challenging it can be to drive results, discover best practices, and navigate the changing ecosystem landscape. The topic has exploded, so we’ve collected a page of top research on the Ecosystem Economy and Ecosystem Cloud.
At WorkSpan, the category leader in Ecosystem Cloud, we celebrate leaders and innovators in ecosystem strategy that are laying the groundwork for success and tapping into the enormous ecosystem market.
We’re interacting regularly with some of the top innovators in the Partner Ecosystem space. So we wanted to share our list of top 25 professionals we think you should follow and why we love what they’re doing to advance the art and science of managing business ecosystems.
If ecosystems has become a strategic topic for your company, keep an eye on this group of innovators to make sure you’re at the top of your game as well!
Our List(in no specific order):
Gavriella Schuster, Corporate Vice President One Commercial Partner Channel Chief | Microsoft
Gavriella has provided over 20 years of leadership in digital and cloud transformation roles, driving strategy and execution spanning from business model and product development to launch, marketing, sales, and partner development. She has led global recruitment, enablement, and engagement in Microsoft’s fast-growing partner ecosystem.
Content We Love:
A leader in promoting diversity in tech, Gavriella continues to drive the industry forward and open up paths to inclusion. At Microsoft, she is an avid supporter and promoter of the program to accelerate growth for #WomenInTech.
Accolades and Expertise:
Gavriella has been recognized by her colleagues for her skills in cloud computing, go to market strategy, enterprise software, product management and many more. She leads by example and hence, is viewed as an industry leader. Her championing of diversity and inclusion sets her apart as an industry leader.
Tom Stuermer, Global Managing Director, Ecosystem | Accenture
Tom is leading Accenture’s global ecosystem organization, including partnership development, resale, channel activation, and ecosystem support services. Accenture has been at the forefront of all the latest research around ecosystems —- and they are making good on that research by building a world-class ecosystem organization under Tom’s leadership. In building Accenture’s ecosystem organization, Tom has enabled a dramatic transformation for their clients through joint innovation and market development.
Accolades and Expertise:
Throughout his career, Tom has been involved in partnerships in a variety of industries, from aerospace to medical equipment and consumer electronics, to high tech and communications. His diverse experience has built his reputation and recognition of his IT strategy, business process improvement, business intelligence, and strategic planning skills.
Karl leads SAP’s world-class channel organization, supporting partners through digital transformation and transition to the cloud. His philosophy establishes a transparent, consistent, and mutually beneficial relationship with partners. He has helped launch programs that increase partner profits, such as the SAP PartnerEdge Cloud Choice and the SAP Anywhere Referral Program.
Content We Love:
Karl believes that the customer experience and the partner experience are tied together, and a good partner experience is key to delighting customers. He talks about this next generation of partnering in this blog post, and we found his insight to be spot on. He writes that a next-generation partnership should match industry trends and free partners from strict channel segmentation by developing and innovating their IP and creating better offerings for their customers.
Accolades and Expertise:
Karl leads a global team at SAP and focuses on growth for his team members. One of the hallmarks of a good leader is how they empower their organizations to take on and own a strong vision and execute it well. Karl’s interpersonal skills have stood out to his associates.
“I had the opportunity to work with Karl on a strategic project in SAP which is now deployed globally. Karl has excellent thinking and interpersonal skills. He thinks strategically, understands the business very well, and can turn this into operational assets and processes that support the business. He relates to people in an open, friendly and very professional manner.” — Frederic Hebert-Le-Bronec, Vice President Sales University, SAP
Kevin Ichhpurani, Corporate Vice President, Head of Global Ecosystem and Business Development | Google
Kevin expertly builds world-class teams and incubates new businesses. He is a leader in strategic planning and business development, ecosystem development, M&A, complex OEM sales, and developing new monetization models and routes to market. Kevin truly understands how to create a cooperative environment, even in a competitive market.
Accolades and Expertise:
Kevin is not only an innovator, but he’s also a collaborator. His ideas offer a fresh take on a solution, but he’s not just a visionary, he’s also committed to the follow-through. Here’s just one of the accolades he’s received — this one from SAP CEO Bill McDermott, a tremendous innovator in his own right:
“Few know the innovation-to-execution process better than Kevin. A strong leader and trusted colleague, he has my full confidence to help shape a new IT industry. I’ll always be in his corner!”
Gretchen O’Hara, Vice President, Go-To-Market Strategy, One Commercial Partner | Microsoft
Gretchen is a powerhouse at Microsoft and drives the partner ecosystem strategy and cloud revenue across all customer segments within the U.S. Her decades of experience make Gretchen a sought-after speaker and mentor. She has held numerous positions within small and large technology companies.
Content We Love:
In a blog post for Microsoft from this year’s International Women’s Day, Gretchen advocates for women in marginalized industries like tech with the hashtag #BalanceforBetter, “with the goal of creating a more gender-balanced world.” As a thought leader, she also offers suggestions for how to get more women to follow an educational and career path in STEM.
Accolades and Expertise:
Gretchen has been endorsed repeatedly by colleagues for her cloud computing, business development, product management, and product marketing skills. She was recognized by Ernst & Young on their list of 40 under 40 Top Executives.
Gretchen takes on diversity, equality and is passionate about closing the gender gap as a founding member of Women in Cloud, an organization which “bring[s] together the voices and insights of a diverse range of female luminaries from the worlds of business, technology, and politics for the betterment of women who are carving their path in technology and the cloud.”
Jenni Flinders, VP, and Global Channel Chief | VMware
As VMware’s vice president and global channel chief, Jenni Flinders is responsible for the strategy behind VMware’s global ecosystem of solution providers, distributors, OEMs, and telecommunications partners.
Content We Love:
When looking at other industry leader’s careers, it can be tempting to try to map out and imitate their career moves to try to achieve the same success. However, as Jenni writes in her LinkedIn post – every person and career path is different, and by following a few simple principles, one can find career success.
In 2017 she gave a TEDx talk about the DNA of an image: “A picture is worth one thousand words. Just as DNA provides the unique coding of our genetic makeup, technology is enabling the analysis of the unique coding of an image.” The IT channel could use more unique thinkers and powerful communicators like Jenni.
Accolades and Expertise:
A true leader, Jenni, is known for her skills in strategic partnerships, enterprise software, leadership, and strategy. She’s also received the National Diversity & Inclusion focus award and has been listed in CRN Channel Chiefs.
Tom Roberts, Global Vice President, Software Solutions Program | SAP
Tom has 20 years of experience in both strategy and execution. He envisioned and built the SAP Solution Extensions (“SolEx”) business at SAP. Throughout his career, he’s created long-term relationships with major ISV software brands both on-premise and in the cloud. These solutions help to complete SAP’s own solution offerings and are integral to SAP’s intelligent enterprise strategy.
Content We Love:
Tom and his team recentlylaunched a #LinkedInLive seriesof live video interviews that brings top partners together to offer knowledge leadership for followers focusing on topics such as digital transformation and best business practices.
SAP has been a leader in the execution of cloud software delivery. Here’s what Tom wrote about how businesses are capitalizing on the speed and agility cloud solutions have to offer for business leaders to innovate intelligently.
Accolades and Expertise:
As a senior executive at SAP, Tom has grown not only SAP’s business, but also the careers and skills of those on his team. Many of his associates praise his thoughtful leadership, willingness to listen, and the ability to provide win-win solutions in many different scenarios.
“Tom has done an amazing job of developing and rapidly expanding SAP’s software solution reseller program. It’s truly one of a kind in the industry growing from nothing into a several hundred-million-Euro business in three years under Tom’s leadership.” — Dan Maloney, CEO at ZEPL.
Kevin O’Brien, SVP, Alliances, OEM & Analytics Sales | PTC
Kevin is a worldwide leader of sales and strategic alliances for PTC. He’s led a strategic alliances team covering PTC’s relationships with leading technology vendors in the fast-growing and ecosystem-heavy IoT industry.
During his time at Oracle, Kevin developed a business plan for Oracle’s first SaaS partner strategy. He led business development to a sell-to model which helped elevate Oracle to power 19 of the 20 top SaaS companies while he was senior director there.
Accolades and Expertise:
Kevin clearly understands the shift from a reseller to an ecosystem model that organizations have had to adopt in recent years. As an early adopter, he led the way in go-to-market strategy, solution selling, and business development, and continues to push for innovation in his field. His colleagues have noted his experience in strategy, product management, strategic partnerships, and business alliances.
Colleen has built a career in partner sales strategy that spans over 20 years. She has developed a deep understanding and focus on the strategic importance of partners to a technology vendor’s sales success.
She’s known for architecting economics-driven strategies, working with sales execs to evolve programs and incentives to meet changing company needs, and driving ROI reporting.
Content We Love:
Colleen was featured in CRN’s Women of the Channel blog. In her profile, she discusses how she had advanced VMWare’s channel business over the previous year, her goals for the business in the upcoming year, and some of her professional achievements.
We particularly liked her advice on why more women should be involved in the channel. In her words, “I believe the channel is a great opportunity for women; it leverages some of our core capabilities as females, such as communication and networking, while still having a technical background. I think there are just not enough female channel chiefs.”
What Colleagues Say About Colleen:
Colleen is a team builder, which makes her stellar in a channel role. Her expertise in managing people and understanding of professional relationships has led to glowing recommendations from her colleagues, such as this one:
“To say Colleen understands the channel is a gross understatement. Colleen knows the ins and outs of channel better than anyone I’ve worked with. She’s driven teams and initiatives to success again and again. I worked for Colleen in several roles for 5+ years. As one of her team members, she helped me understand channel economics and the importance of having data and solid business cases to drive channel strategy.” — Cynthia (Cindi) Johnson, Partner Programs Director at Tanium.
Chris Morgan, Global Vice President, Partners, and Alliances | UIPath
Chris currently leads a global partner sales organization developing an ecosystem of partners who add value to UIPath’s solutions and technology. UIPath is one of the hottest and fastest-growing companies in the already hot RPA (Robotic Process Automation) business.
During his career, Chris has led service provider strategy and go-to-market programs. Among his achievements are building the industry’s first go-to-market program where the service provider is considered a go-to-market partner rather than the end customer. He has been instrumental in building a working relationship with channel partners and ensuring their channel strategies align.
Accolades and Expertise:
Chris was named on CRN’s prestigious list of 2019 Channel Chiefs. CRN’s annual Channel Chiefs list includes IT leaders who continually drive growth and revenue in their organization through their channel partners, and who demonstrate exceptional leadership, vision and commitment to their channel programs.
Steve Blacklock, VP Global Strategic Alliances | Citrix
Steve is a successful executive leader of global alliance relationships with global high tech industry leaders with a proven track record of building and overseeing business relationships, leading to more than $1.25B in generated annual revenue and bookings. He has broad business development and alliances skills related to services, hardware and software companies.
Content We Love:
Steve seeks to elevate women in tech and particularly those finding success at Citrix. He’s highlighted young professionals before, like this tweet about one of the youngest ever Citrix Certified Associates.
Accolades and Expertise:
Steve is known for his skills in cloud computing, strategy, SaaS, and go-to-market strategy. He recently spearheaded the Alliance Aces Meetup on – key success principles for digital transformation. In this interview at the Alliance Aces Community, he talked about how alliances have changed the game for Citrix.
In his interview, Steve says that the fundamentals don’t change in strategic alliances — you should manage your business, understand sales, strategy, product roadmap, and marketing strategy in addition to your channel strategy. Further, he teaches the importance of understanding your partners’ resources and capabilities to execute your plans successfully.
Peggy Johnson, Executive Vice President, Business Development | Microsoft
Peggy leads the team responsible for driving strategic partnerships and transactions to accelerate growth for Microsoft and its customers. She also oversees strategic investments through corporate venture fund, M12.
Content We Love:
Peggy is passionate about women in STEM and regularly talks about ways in which the tech world can encourage more women to have successful engineering careers. Here’s an example of her advocacy.
Peggy has also written about how to change the perception and trajectory of women in tech. She tells the story about how she entered tech and why the specific mentoring she’d received led to a life-long career in the industry. In the end, she offers solutions for how technology leaders can hire and nurture diverse talent.
Accolades and Expertise:
In addition to her remarkable advocacy work, Peggy is known for her leadership skills in strategic partnerships, business development, strategy, and product management.
Steve Steinhilber, Global Vice President Ecosystem Development | Equinix
Steve is a 15-year veteran in strategic alliances and ecosystems, as well as a published author. He’s driven over $5B in annual business with his alliance partner contributions.
He’s received numerous industry awards from Forbes, ASAP, Conference Board, IDC, AMA, and other key organizations for alliance leadership and excellence, including corporate social responsibility.
Steve’s career in global business development and go-to-market enablement has led to partnerships in emerging markets, dozens of critical business alliances, and ultimately billions in partner-led revenue. He was also instrumental in the creation of an industry certification program.
Accolades and Expertise:
Steve’s book, About Strategic Alliances: Three Ways to Make Them Work, contains a wealth of knowledge for alliance professionals who want to learn more about how to harness the competitive and strategic advantages that alliance partnerships have to offer. In the words of one of his colleagues:
“Steve and I worked together for more than three years incubating and scaling IoT solutions and services portfolio. Steve’s depth and breadth of knowledge of the IoT market, relationships with all major IoT players and leadership and cross-functional skills were key to us having a successful GTM strategy and execution success. For any IoT business, Steve will be my go-to partner for advice.” — Ratan Agarwal, Co-Founder and Managing Partner at CARBON Group Global
Tony Beller, VP of WW Global Strategic & Technology Alliances | Anaplan
Tony manages a diverse and vibrant partner ecosystem by driving revenue through reseller, MSP, outsourcer, ISV and OEM channels. He has accelerated growth with global strategic partners and ensured customer success with a partner ecosystem.
During his career, Tony has led sales teams with the mindset of creating enablement content and programs that produce delighted customers and build an ecosystem of partners that are genuinely brand evangelists.
Accolades and Expertise:
Tony’s experience has taught him to be a superstar leader. He understands how to motivate teams and build meaningful partnerships and get work done. Here’s what one of his colleagues said about their time working together:
“Tony is a cutting-edge consulting services leader with acute knowledge of consulting selling and delivery in a software company” — Jacques Dumais, VP of Product Delivery at IVADO Labs
Brandon has more than 20 years of experience building and leading global field and partner sales operations. At VMWare and elsewhere, he has championed hiring and retaining diverse team members to better connect with customers. Brandon was instrumental in driving VMWare’s focus on cloud orchestration and other emerging technologies. He has demonstrated an in-depth knowledge of channel strategy and is known for transforming the Cloud Provider Program.
Accolades and Expertise:
Brandon’s experience as a channel expert, particularly at VMWare, is recognized among customers and colleagues. According to Mark McKeever, principal at MicroAge:
“[Brandon] Sweeney has a solid vision about where to take [the channel business] with partners.”
Hannibal Scipio, Global Partner-to-Partner (P2P) Lead, GTM and Programs, One Commercial Partner | Microsoft
Hannibal has 15 years of technology and leadership experience across the technology industry and the public sector. He is the lead for the partner-to-partner motion in the GTM and Program team at Microsoft, where 95% of revenue comes from partners. His work on the partner-to-partner programs is enabling partners to collaborate, driving digital transformation for themselves and their customers.
Accolades and Expertise:
Colleagues say Hannibal is known for his skills in software development, strategic planning, market analysis, and data analysis. He’s also involved with his alumni association and served as vice president for the Greater Boston Morehouse College Alumni Association.
Attis Bouillon, Director of Global Software Partner Sales | Intel
Attis works with partners in the space where hardware and software meet. He engineered a joint go-to-market strategy consisting of a unique value proposition where software partners utilize Intel products and technologies to deliver a new and promising solution to a targeted customer base. He has decades of experience working within complex environments in the U.S. and Asia.
Accolades and Expertise:
Attis’s skills include insight and analysis, stakeholder management, business development, supply, and operations planning, problem-solving leadership, change management, leadership, and team building. He’s also received the Global Microprocessor Demand Forecast Award from Intel for enabling Intel to meet demand with excellent profit margins.
Jennifer leads the Global Channels and Alliances organization at OpenText. Her team executes on the Global Partner Program strategy and direction, driving partner-sourced demand, and customer success through the channel.
Content We Love:
WorkSpan interviewed Jennifer in an Alliance Aces podcast about her secrets and tips for building a quality network that drives win-win results for the whole ecosystem. At OpenText, she breaks down her programs into three categories: revenue, training and certification, and loyalty points. This way, even partnerships that may not be immediately valuable or might be a little slower on the learning curve can still be considered relevant, and businesses can focus on the quality and not the quantity of partners.
Accolades and Expertise:
Jennifer is known for her skills in SaaS, account management, and building world-class global partner programs.
Helen Morin, Vice President, Global Alliances & Channels | SAS
Helen leads the Global Alliance and Channel organization to bring maximum value to our partners and customers. She believes partnering is an intentional decision to work more closely with another organization for mutual gain. She’s passionate about leading a collaborative organization.
Sanjay is a sales and channel executive skilled in building high performance, end-to-end integrated sales teams. He has deep sales experience in managing customers, channels, and building the required infrastructure to support them. He has more than 15 years of extensive experience in the Americas and international markets.
What Colleagues Say About Sanjay:
Sanjay is an expert in using data and a statistical approach to managing and developing partner sales. Moreover, he’s also known for being an avid & focused mentor who is invested in his team’s success on an individual and collective level. In the words of one of his associates:
“I worked with Sanjay for more than 5 years at VMware. Sanjay held a number of roles across commercial sales, and partner sales across the Americas. He is a strong driver for change and advocate for any group he sees delivering high-quality impactful work. I collaborated with Sanjay on multiple aspects of our partner programs related to his routes-to-market and segments and found him to be a wonderful partner who was always setting a high bar for his team and for VMware.” — Philip Larson, Head of Global Partner Enablement, Google Cloud
David A. Wilson, Senior VP, Head – Infosys Partner Ecosystem | Infosys
At Infosys, Dave is responsible for extending current alliances, designing new partnership models, partnering relationships, developing new channel business lines, and an overarching global business partner management system.
Accolades and Expertise:
As the ecosystem marketplace continues to evolve and rapidly change, successful alliance and partner managers should be able to drive their business forward quickly and efficiently. In addition to his ability to develop an agile, digital strategy, colleagues say Dave’s skills include cloud computing, sales, and security.
David Stone, Vice President, and GM, Worldwide Ecosystem Sales Leader | HPE
David’s career includes a diverse set of experiences ranging from global P&L managing, McKinsey consulting, driving operational excellence, developing growth strategies, and executing complex partnerships. He has a passion for driving impact caused by digital disruption. His industry experience ranges from technology companies, services-oriented companies, public sector, and electric utilities.
Accolades and Expertise:
David is responsible for worldwide partner strategy and execution, and as such, he’s tasked with building a world-class team that can deliver on these partnerships and provide guidance and oversight to keep the programs on track. His colleagues have noted his extraordinary skills in bringing those expectations to fruition.
Cecilia Flombaum, Worldwide Lead — Business Applications Partners | Microsoft
Cecilia is an advocate and a believer in ecosystems as a way to help people and companies achieve more. Her team plans Microsoft’s partner ecosystem needs for business applications around the world, accelerates their ecosystem, and executes plans through their global partnerships.
At Microsoft, she is responsible for developing, inserting, and communicating Microsoft’s cloud business strategy within the enterprise customer segment. It entails developing sales business models, synergizing with other technologies and roles, and building how they measure success.
Accolades and Expertise:
Cecilia has led strategy and management for more than 400 people in over 50 countries while developing and managing a channel partner ecosystem. A crucial part of her job is providing her partners and team members with the tools they need to do their jobs. In addition to this, Cecilia is skilled in cloud computing, business intelligence, and solution selling.
Krishna Gopal, Global Head — Enterprise Business Solutions | Tech Mahindra
Krishna combines his passion for technology with business understanding to achieve business outcomes. He has incubated new businesses in the emerging markets of the Middle East, Africa, and India.
Content We Love:
Krishna writes about the digital shift and digital disruption and how to keep pace with ecosystem partners. He explains why it’s crucial to build a reputation for your business as a digital front-runner. Adopting a “Digital-Inside” approach means that you should adopt the technologies that are quickly becoming mainstream at the same time as or before your partners to keep pace. Innovations such as machine learning, artificial intelligence, predictive analytics, and automation are critical for businesses to adopt and utilize. He also writes about these topics on his blog.
Accolades and Expertise:
Krishna has built a wealth of knowledge and insight throughout his career, which he shares with his colleagues in blog posts and through personal interactions. He’s known for being a creative thinker and approachable about a variety of business topics. Here’s how one of his associates has described him:
“KG is one of the best persons and professionals I have connected with. A brilliant leader, tirelessly working for the growth, improvement, and success of all folks around him. A true gentleman.” — Ricardo Bendoraitis, Senior Executive
Emmanuelle Morice, SVP Eco-System, Global Partners, Strategic Alliances | Atos
Emmanuelle is a senior executive, specializing in go-to-market & business model innovations. She builds digital businesses and designs transformation for growth strategies for large and mid-size enterprises.
Accolades and Expertise:
Emmanuelle specializes in new technologies, enterprise applications and platforms, business transformation, global competitiveness, and digital innovation. She also serves on the EY Global Women in Business Advisory Council.
In the world of business ecosystems, finding professionals who are skilled and willing to offer their knowledge and experience can help boost your efforts and provide you with innovative solutions to your toughest challenges on the job. We recommend that you follow, engage, and join these leaders in the conversations around business ecosystems.
WorkSpan and the Association of Strategic Alliance Professionals (ASAP), two organizations that are deeply engaged with alliance and ecosystem professionals, are proud to announce a new partnership designed to grow and enhance both organizations’ ability to deliver world-class services to these communities.
WorkSpan is the category leader for Ecosystem Cloud where alliance, channel, and ecosystem leaders connect, co-create, co-market, co-sell, measure, and scale with their ecosystem partners in a single, secure network to grow business together. ASAP is the only nonprofit, professional association and community which certifies and is dedicated to elevating and promoting the profession of alliances, partnerships, and ecosystems management.
Over recent years, ASAP and WorkSpan have collaborated on a number of engagements, joint marketing activities, event sponsorships, and joint communications. In order to strengthen and deepen that collaboration, today the organizations announced a new partnership, working together on a number of dimensions with the intention of delivering greater service to our shared communities of alliance and ecosystem professionals.
The partnership covers a number of strategic programs in five primary dimensions including:
Global and local chapter events
Training and certifications (strategic-alliances.org)
Through this partnership, WorkSpan and ASAP see the opportunity to strengthen each organizations’ mission and provide greater opportunities for ASAP to deliver high-quality resources to alliance professionals and grow to support additional programs in the future.
“ASAP and WorkSpan are ideal partners that support ASAP’s goals to develop, educate, and grow its community of practitioners, in addition to helping them identify the best processes and practices to manage their partnerships and ecosystems successfully,” said Mike Leonetti, president, and CEO of the Association of Strategic Alliance Professionals.
“We’ve always had the highest regard for ASAP as a professional association and have enjoyed collaborating with Mike and the ASAP Board over the years. We look forward to a strong partnership that will deliver immediate benefits to the alliance and ecosystem professionals’ community,” said Amit Sinha, Co-Founder, and Chief Customer Officer, WorkSpan.
The partnership is managed by WorkSpan’s Vice President of Marketing, Chip Rodgers and Mike Leonetti of ASAP. As part of the agreement, Mike Leonetti will join the Alliance Aces community board and Greg Fox, WorkSpan General Manager for the communications & networking industry, will join the ASAP advisory board.
The Association of Strategic Alliance Professionals (ASAP) is the only professional association dedicated to elevating and promoting the profession of alliances, partnerships, and ecosystems management. Founded in 1998, the organization provides professional development, networking, and resources for cultivating the skills and toolsets needed to manage successful business partnerships. ASAP’s professional certifications include the Certificate of Achievement-Alliance Management (CA-AM) and Certified Strategic Alliance Professional (CSAP). Find out more about key ASAP events, webinars, and other content athttp://www.strategic-alliances.org.
WorkSpan is the Category Leader for Ecosystem Cloud. With Ecosystem Cloud, our customers are capturing a disproportionate share of the Ecosystem Economy — and you can too. Join the WorkSpan network where alliance, channel, and ecosystem leaders connect, co-create, co-market, co-sell, measure, and scale with their ecosystem partners in a single, secure network to grow business together.
WorkSpan is a privately held company backed by Mayfield and is growing its network of global enterprise customers including SAP, Cisco, Microsoft, Accenture, Google, SAS, VMware, NetApp, Nutanix, NTT Data, Lenovo, and others.