Forty percent of executives surveyed by KPMG say that strategic alliances need to move up the C-level agenda and be placed on a par with classic M&A.
In today’s competitive marketplace, companies know that strategic alliances and partnerships are the strongest and the fastest way for them to grow revenue, increase market share and create innovative solutions.
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We are at the forefront of a tremendous shift where B2B companies are going to market with new, broader, more innovative and dynamic partner ecosystems than ever before.
It is being driven by ever-increasing competitive pressures and the constant demand for more and faster innovation by end customers.
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Alliance partnerships are like marriages, the chances of conflict between your team and with the partner’s team are high. If not managed appropriately, the partnership breakup can be less than amicable.
As an alliance professional, it is imperative that you know how to resolve a conflict among various groups.
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According to Kathy Contreras, Sr. Research Director at SiriusDecisions there is a new key trend that we are seeing relating to the future of the channel, specifically the growth of new partner relationships and ecosystem.
We are currently at the forefront of a tremendous shift across the channel. It is a pivotal time for many B2B organizations, as we continue to see the rise and expansion of new partner relationships and the formation of formal partner ecosystems. Channel and partner leaders much like yourself, each prepare for the future with this reality in mind.
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Alliances contribute up to 30% of the company’s revenue yet today without a common system, everyone invents their own process, collects and manages different sets of data in spreadsheets. There is no effective way to reconcile and consolidate the information to see what’s actually happening across the partnership.
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