How to Build a System of Trust with Your Strategic Alliances

Trust is at the core and center of every relationship. It varies from trusting a babysitter with your newborn to trusting an alliance partner to go to market with.

Trust is not given, its earned. It takes time to develop trust with your friends, colleagues, business and alliance partners over a set of consistent and predictable actions.

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Alliances Require Empathy, Strategy, and Patience

Alliances are chess matches. They are dynamic, multi-faceted, and change rapidly. An SAP alliance partner like Fujitsu Global understands this. Who better to give advice on alliances than their SAP Sr. Alliance Director for EMEIA, Andreas Hoehnen?

Andreas speaks four languages, he’s an avid cyclist, and he simply loves challenges. He’s helped develop SAP alliances both from within SAP and from inside SAP partner organizations, such as Wipro, Landis + Gyr, and now, Fujitsu.

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3 Big A-ha Moments from 30+ Ecosystem Partner Meetings at Microsoft Ignite ‘18

Last week was Microsoft’s BIG conference at the Orange County Convention Center in Orlando, FL. I thought the venue was incredible — the amount of foot traffic in the expo never ceased to amaze me. The event kicked-off with an inspirational keynote from Satya Nadella, CEO of Microsoft, who announced Microsoft + Adobe + SAP’s Open Data Initiative (see press release here). The alliance partnership’s big vision is to carve out a net new category for AI-powered services for customers around “Customer Experience Management.” Satya invited Shantanu Narayen (CEO of Adobe) and Bill McDermott (CEO of SAP) on stage to make the announcement together. I was really impressed by the C-level handshake and the vision that these three industry icons articulated for this joint announcement.

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Create A product first!

Create a product first please!