The Go-To-Market Network for Alliances

Plan, Build, and Win with Joint Go-To-Market Initiatives

Create Joint Partner Solutions and Launch Quickly

Create new joint solutions with your partners in a shared cloud environment to coordinate, contribute, review, approve, and release new joint solutions to the market.

• Set goals for the solution and track performance in real-time
• Propose, approve, launch, and refresh joint solution
• Create, share, and approve solution assets with a cross-company content library
• Distribute the joint solution to partner teams and build business together

Coordinate Multi-Company, Multi-Touch Marketing Programs

Create joint marketing programs with top-down goals, while inviting bottom-up ideas from your colleagues and partners. Build momentum with endorsements from influencers, and optimize joint resources with a goal-driven, collective discovery and planning process.

• Set goals and track results through a shared system of record
• Align around a mutual program calendar
• Find and use best practices from the network
• Share ownership of ideas, activities, and success

Solution Selling for the Real World

Successful solution selling requires multiple teams and partners to act in a truly concerted effort. Customer-centric selling activities are dynamic and need a solution that can align teams across companies in real-time—adapting to every deal’s unique challenges.

• Gain visibility to the source and activities of partner-generated leads
• Directly propose marketing programs to help you close deals
• Jointly manage complex sales opportunities with shared KPIs

A Trusted Go-To-Market Network for Alliances to Grow Your Business

Tap into the ecosystem to find and invest in great ideas. Browse companies and initiate new partnerships—or deepen relationships with existing partners.

• Gain in-flight visibility through a shared system of record
• Leverage a dynamic home for sales and partner business development teams across companies and regions
to work on joint opportunities and sales plans
• Submit best ideas for joint funding, amplify with your partner’s market access, track winning campaigns, and scale them for outstanding return on investment

Get Access to over 100 Companies, $500M in Opportunities Generated, and $3.1B in Pipeline Influenced When You Join the Network

Works with Your Own and Your Partner’s Sales and Marketing Stacks

WorkSpan integrates Salesforce, Marketo, Eloqua, and other popular solutions your partners may be using—with simple, easy to do integrations. WorkSpan integrations consolidate performance information across companies to give you and your partners the unified system of record for alliances you’ve been looking for!  If you don’t see your application below, contact us to learn if it’s supported.

Join the Go-To-Market Network for Alliances

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